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Case research 0309

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Utah State University
Utah State University

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EducaciónTecnologíaEmpresariales
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CASE WRITING: TIPS & TOOLS [ Why is an iPod like a bottle of wine?] Armand Gilinsky Sonoma State University Western Academy of Management/ Western Casewriters’ Doctoral Consortium Midway, Utah March 19, 2009
Why bother? ,[object Object],[object Object],Content Tools Decision-making Case
Four Anchors… Create or add significant value Solve a problem or meet a need Demonstrate potential for debate Promote visibility * * Internal -- HRTP/Deans * External -- Community, Donors Superior case opportunities:
Negotiating w/“client” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Class testing cases ,[object Object],[object Object],[object Object],[object Object],[object Object]
Overall evaluation Is this a “go” or a “no-go”? Conference presentations Responding to reviewers
Hot Topics: ‘PACE’ model P ositioning: Broad v. focus = success? A dversaries: Competition v. Co-opetition? C orporatism: Wisdom of diversity? E thical Issues: Social responsibility?
What are my goals? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Putting It All Together: Beringer Brown-Forman Constellation Brands Diageo Exploit Entrepreneurial Administrative Explore Delicato Stone Creek Whistling Bird RJM Ceja Winery Sula Vineyards Girard Winery Villa Maria Estates A B D C A Technocrats — portfolio builders via diversification B Value innovators — ‘best cost’ providers C Niche players — high end, differentiated D Wannabes — struggling to grow, or satisfied with status quo
The iPod and Bottle of Wine: Similarities Wine iPod Differences High Tech High Touch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Case research 0309

  • 1. CASE WRITING: TIPS & TOOLS [ Why is an iPod like a bottle of wine?] Armand Gilinsky Sonoma State University Western Academy of Management/ Western Casewriters’ Doctoral Consortium Midway, Utah March 19, 2009
  • 2.
  • 3. Four Anchors… Create or add significant value Solve a problem or meet a need Demonstrate potential for debate Promote visibility * * Internal -- HRTP/Deans * External -- Community, Donors Superior case opportunities:
  • 4.
  • 5.
  • 6. Overall evaluation Is this a “go” or a “no-go”? Conference presentations Responding to reviewers
  • 7. Hot Topics: ‘PACE’ model P ositioning: Broad v. focus = success? A dversaries: Competition v. Co-opetition? C orporatism: Wisdom of diversity? E thical Issues: Social responsibility?
  • 8.
  • 9. Putting It All Together: Beringer Brown-Forman Constellation Brands Diageo Exploit Entrepreneurial Administrative Explore Delicato Stone Creek Whistling Bird RJM Ceja Winery Sula Vineyards Girard Winery Villa Maria Estates A B D C A Technocrats — portfolio builders via diversification B Value innovators — ‘best cost’ providers C Niche players — high end, differentiated D Wannabes — struggling to grow, or satisfied with status quo
  • 10.

Notas del editor

  1. What are the benefits of EBT over coupon and warrant benefit delivery methods? Generally, EBT is thought to be of benefit to primary stakeholders. Improve Service Delivery Benefits to Recipients Eliminates stigma associated with using food stamps Benefits will be in client account on a specific day Don’t have to stand in line or go pick up food stamps Benefits to County Won’t have to handle food stamp stock (like currency) With cash EBT, no lost check searches – save time