Viral Portal Deployment Plan

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How could you deploy a Portal within an organization with the most effective adoption? I believe a "Viral/Network" based deployment is the best approach.

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A Network Deployment Strategy Dan Martell - August 28, 2003

Hubs and Connectors ,[object Object],[object Object],[object Object]

Examples of Complex Networks ,[object Object],[object Object],[object Object],[object Object],[object Object]

Hubs? Why are they important? Definition: “ A center of activity or interest; a focal point.” - Source: The American Heritage® Dictionary of the English Language, Fourth Edition

Portal Deployment Issues ,[object Object],[object Object],[object Object],[object Object],“ 20 and 30 per cent of the portal deployments fail, due to “Empty Portals” Source: EDITTECH INTERNATIONAL

Validate: Assumptions ,[object Object],[object Object],[object Object],When looking for an opinion/answer regarding a corporate computer system, who do you ask?

Identify Hubs ,[object Object],Employee Phone # Identified Hubs Hubs Hubs Hubs

Portal Champions ,[object Object],[object Object],[object Object],[object Object],[object Object],Hubs Hubs Hubs

Pareto’s Law: 80/20 Rule ,[object Object],[object Object],[object Object],Observations Conclusion Portal Champions = 20% of employees

Viral Marketing ,[object Object],1 11 1111 11111111 1111111111111111 11111111111111111111111111111111 1111111111111111111111111111111111111111111111111111111111111111 Portal Champions

Elements of a Viral Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An effective viral marketing strategy: Portal Champions = Viral Marketing

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Network Deployment Strategy = Successful Deployment Deployment Issues Solutions

Network Deployment Strategy Feedback ? Dan Martell (506)-871-7451 [email_address]

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