A lot of good information on Social Media, Updated May 2010.

1. By : Robin Low The 101 pages social media

2. A radical change has occurred in the World of advertising and marketing “ ”

3. Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf

4. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

5. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

6. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf

7. Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-generated content." Unlike newspapers and TV where the advertisers are speaking at consumers, the Internet allows for more back and forth interaction. Source: http://china.seekingalpha.com/article/30979 “ ” advancements of… digital media

9. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank

11. 1 in 4 Facebook Users Come From Asia or the Middle East

12. Graphics by @G_obieta

14. internet penetration

15. internet users

16. media Landscape Internet Advertising Bureau, 2004

17. product Proliferation While mergers, both horizontal and vertical, the landscape of the industry in the world have been changing. Various organizations market many variations of the same products . The number of brands of everything is ever increasing and house brands are common in chain stores, resulting in consumers having more options. Source: Strike up the Brands. McKinsey & Company, December 2003 Source: Darwin Day Conference, Google

20. Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it is finally done there is surprise it’s not better” -- Avinash Kaushik, Analytics evangelist, Google

30. KNOWLEDGE KNOWLEDGE KNOWLEDGE

34. The “ satisfaction effect ” Source: http://www.churchofthecustomer.com

35. Attention Engagement The new paradigm

37. creative use of social media

38. youtube Susan Boyle shot to Stardom on Britains Got Talent 2009, with a combined view of 150 Million on YouTube during the show in April 2009.

39. Blendtec used YouTube channel to Podcast one of the most popular programs on Youtube with 205,000 subscribers. (August 2009)

40. Great travel blog paid for by Best Western.

41. Branding and ads helped Resortsworld have 40,000 Fans before launch in February 2010 in Singapore

50. Dell’s new blog

52. " A company this size is not going to be about a couple of people coming up with ideas . It's going to be about millions of people and harnessing the power of those ideas ." -- Michael Dell

53. No social media presence = no control!

54. successful companies on facebook

57. 4 phases of social marketing

58. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.

59. decide on purpose of social media and company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.

60. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.

61. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.

62. Reasons not to outsource You know your company best and social media is about transparent truthful communication and the willingness to engage. Authenticity is important. You can’t outsource your voice. With the fast turn around time needed, it is more efficient to have direct communications.

63. develop social media policies Decide on what can be said and what can’t be said and integrate it into your HR policies. Set up staff training around your social media policy to create awareness amongst all staff.

66. be consistent Consistency is key. Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.

68. respect copyright and reference source There are codes and ethics you need for follow, and in social media, there is no exception. Referencing source, adding links adds credibility to your blogs.

76. Participate If you regularly ... your profile is: blog, podcast, tweet Creator write reviews, post replies Critic tag objects, use RSS Collector update your profile Joiner read blogs Spectator do none of the above Inactive

77. Find Comfort Zone Profile Example Goal Tools Creator amplify word of mouth blogs Critic product development wikis Collector market research RSS Joiner public relations social network Spectator canary in the coalmine brand monitoring Inactive getting started search

79. making social media part of your work life RSS widgets desktop apps

81. “ A direct result of not tying activity to an end game, the ability to know what it is we want to measure before we engage. Doing so, allows us to define a strategy and a tactical plan to support activity that helps us reach our goals and objectives.” -- Brian Solis, author and principal of the FurtureWorks agency measuring ROI

82. Brian Solis’s ROAD

83. Popularity Many companies engage in social media, and most like to use some form of popularity matrix to measure ROI. Words like engagement, participation, and involvement became key terms for defining online interactions with consumers. Trust and affinity are used to measure the core group of followers. Of all these matrixes, you could measure the improvement in customer service. Both in terms of the increased ability for people to rate and review products, as well as the opportunity for customer service teams to engage and provide proactive response.

84. Measuring success Inability to measure ROI, lack of budget funding, and management resistance are barriers to companies implementing social media campaigns, and it is a great way of getting budget slashed.

85. “ I’ve seen multimillion-dollar print and television advertising initiatives get the green light because CMOs understood the media — and I’ve seen $10,000 social-media efforts scratched because execs didn’t get it. ”

86. Tips DISCOVER THE AVENTIS ADVANTAGE! Know Your End Game: As Brian Solis said defining your end game is necessary in order to be able to quantify results. Know what are you trying to accomplish and how you want to try keep track of it all. Define Your Metrics: What metrics do you need to track to quantify results: Leads, Registration, Sales? Check Your Tracking: I can’t tell you how often a new client doesn’t have the right pixel/cookie set on the right confirmation page. If your success metric is sales make sure you’re not just tracking leads. This requires testing. Set Expectations: Benchmarking is great way for you and your CMO to have realistic expectations from a campaign. Fireclick and Coremetrics are two tools that can provide benchmarks based on industry averages related to conversion rates, cart abandonment, and other valuable data. They also allow you to pull data from a specific vertical.

87. Gather Intelligence Google Analytics: Google Analytics is the defacto analytics system in most companies. You can track visits, page views, bounce rates, etc. Be sure, if sales are a key metric, that the ecommerce portion is activated.

88. Gather Intelligence Coremetrics: Coremetrics Analytics provides the website analytics features you need to successfully acquire, convert, and retain high-value visitors and customers. * Marketing optimization: gain a 3D view of your marketing programs’ effectiveness across channels and over time, including which programs drive new visitors, trigger action, and influence visitor behavior. * Merchandising: increase initiation and decrease abandonment of key activities (shopping carts, booking travel, starting applications, completing registration, etc.) by automatically mapping product and promotional categories to website analytics reports * Content analysis: improve site navigation, content, and tools by knowing the value of page real estate and promotional effectiveness based on site goals

89. Gather Intelligence Radian6 : The Radian6 flexible dashboard enables monitoring all forms of social media with real-time, relevant results. Smoothly uncover influencers, track and measure engagement and determine which conversations are having an impact online. Radian6 provides Web Analytics and CRM Integration.

90. Gather Intelligence Brantology : Brantology is an independent business and brand online intelligence service provider that combines technology, processes and trained staff to monitor your social media reach. (The main difference is they have a human vetting all your data)

91. Key Metrics

93. Look beyond your distributed sites With the amount of distribution sources available in social media always take time to see if elements of your campaign have been distributed beyond the initial sites you targeted. It will allow you to spot new opportunities to expand your campaigns.

101. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy Try out social media There is nothing to be afraid of