HaxAsia. Up to $1 MILLION SGD 90 DAY ACCELERATOR PROGRAMFOR HARDWARE 2.0 STARTUPSLAUNCHING VIA CROWD FUNDING FROM SINGAPORE

1. HAXASIA
UP TO $1 MILLION SGD
90 DAY ACCELERATOR PROGRAM
FOR HARDWARE 2.0 STARTUPS
LAUNCHING VIA CROWD FUNDING
FROM SINGAPORE

2. HARWARE 2.0 REVOLUTION
IS ALREADY HAPPENING AND
OLD GUYS ARE NOT PART OF THE GAME

3. Hardware 2.0: New landscape shaped and disrupted
the way hardware products delivered
Changed the way how customers
endorse product ideas and how
projects get funded
Changed the way how products
are designed and tested
Changed the way how hardware
products work. Hardware 2.0 is
about connected, social and cool
things distributed online.

4. Emerging sectors with high growth potential
initiated by crowdfunding
Virtual and Augmented Reality
ie Oculus
Wearable tech and sensors
ie Pebble
3D printing (ie Formlabs and 3doodle)
Robotics, drones and other consumer
tech changing lifestyle
(Smartthings, Emotiv )

5. WE LAUNCH ACCELERATOR PROGRAM
FOR HARDWARE 2.0 STARTUPS
THAT NEED HELP BEFORE
GOING ON CROWDFUNDING

6. HAXASIA targets hardware teams that need money
before showing “the thing” to customers


Good product video takes money and expertise

Media coverage is essential for your campaign,
but media people wanna see it working

We give money and help deliver all these & more

2 months
Team needs to develop high-quality industrial
design and functional commercial sample

Bootcamp in Singapore
– finish the prototype
Customers want to see slick and nice product
with real use-cases on your crowdfunding video
If team hits target, we give up to 1 mln SGD
(800K USD) to deliver product to mass run
Development of
commercial
proto, shooting
crowdfunding
video
Pre-launch
marketing.
Media coverage.
Demo events.
1 month
Launch of
crowdfunding
campaign in the
USA. Follow-on
funding

7. People who execute the program
Slava Solonitsyn, Glider
Senior biz development positions
in Russia and Singapore. More
recently Managing Partner of
Ruvento and CIO of Skolkovo
Foundation. MBA from Imperial
College (London), MSc in Physics.
Source the best deals and incubate them in
Singapore and Shenzhen
Alex Toh, Smart guy
Serial entrepreneur. Sold his
company to Israeli corporation
Top Image System. Expertise in
data analytics and image
processing. Vice Chairman, SITF
Wireless Chapter. Graduate of
NUS, School of Computing.
Partnership programs, strategic mentorship
Gene Berger, Connector
Invested in several gaming startups
at IDM Venture Capital. Serves on
boards of Playfast and Cyberplat.
Previously, had executive positions
with Gigaphone Technologies. HSBC
etc. Based in the USA.
Match startups with
US cofounders, marketing in the USA
Dmitry Starodubtsev, Smart guy
Built hardware business in Russia
that became market leader in
segment of vending machines.
Invested in several hardware
startups. Previously, co-founded
3dbin.com – startups that developed
unique 3D-photo mapping tech for
ecommerce.
Serial hardware entrepreneur and investor
We believe that hardware is the next big trend that will change the way we see,
touch, do things altogether

8. Advsors who help build exposure in the USA
Palmer Luckey, Founder of Oculus,
consumer-priced virtual reality
headset. Entrepreneur who raised
Raised $2.3 mn on kickstarter, $15M
from VC. An engineer at the USC's
Institute for Creative Technologies,
Included in Forbes Under 30. Smart
guy who agreed to help us .
Brock Pierce, Angel investor
• Best known for pioneering the
market for virtual currency (Wired
and Venture Beat refer to Pierce
as the“Godfather of Virtual
Currency”).
• A 10x entrepreneur, raised more
than $200M on behalf of his
companies, and has acquired
more than 30 businesses
• Well-connected with angel
community in the Valley
Sean Kauppinen, Gaming exec
Founder and CEO of international
Digital Entertainment Agency,
Previously with Sony Online
Entertainment, UbiSoft. Board
member at gaming conferences
GDC, GCDC, SXSW, GCAC.
Benjamin Levy, Partner at
Bootstrap Labs
Partner of Valley-based incubator
that assisted Prezi in getting their
way to market. Responsible for
go-to-market strategy, strategic
partnerships and fund raising.
Previously worked on executive
positions in financial industry.

9. A few VC and seed firms teamed up to make the
accelerator program happen
Ruvento Ventures has established investor
in core-technology startup, with large
focus on tech teams originating from
Russia/CIS and incubated in Singapore.
IncuVest is a group of successful serial and
corporate entrepreneurs with experience
starting, building, and operating valuable
companies. IncuVest’s primary focus areas
include the Retail and Lifestyle, Healthcare and
Education, and Financial Services.
Bootstrap Labs is Silicon Valley-based
accelerator and seed capital firm that
incubated Prezi and some other wellknow companies
DI-Group is investor into hardware
startups with competencies in
complex machineries, robotics,
precision engineering and medical
technologies.

10. The program starts in Singapore and follows on in
Silicon Valley
Prototype
and use-case
Commercial
sample
Pre-launch bootcamp in Singapore
Who
qualifies
Hardware 2.0 startup that has at
least functional prototype
1.
Milestones
2.
3.
4.
Length
Who does
Funding
Developing commercial
sample and use -cases
Recording crowdfunding video
Pre-marketing and cases
validations
Team building
1-2 months subject to achieving
milestones
Ruvento team with support of
Incuvest team
Up to 30K SGD
Prelaunch
marketing
Crowdfunding
Go-to-market bootcamp in the USA
Who
qualifies
Milestones
Startup team that has
successfully delivered
milestones in Singapore (8 out
of 10 startups)
Reach crowdfunding target
Length
1 month subject to achieving
milestones
Who does
BootstrapLabs with support of
Ruvento team.
Funding
Up to 20K SGD for bootcamp.
Up to 1M SGD in case of
hitting crowdfunding target

11. Executon Plan : we started already
Preparation of the
program
First applications
Bootcamp in Singapore
Bootcamp in the USA
Securing funding
Securing partners
First follow-on funding
Securing mentors
First crowdfunding
campaigns
First external
rounds raised
Second batch
Program Launch
3/2013
Active Investment cycle
02.2014
05.2014
New Cycle
08.2014

12. How we can help you take off

Help bring product from functional prototype to
commercial sample

Marketing for your crowdfunding campaign:
video, media coverage, events, existing mail list
of 10,000+ people

Exposure to investors community in Singapore
and Silicon Valley

More funding if you validate the market case

Application deadline – 15th January ‘14

Start of program – 15th February ‘ 14
HARDWARE 2.0 REVOLUTION IS HAPPENING.
ARE U READY TO RIDE THE WAVE?