As the co-founder and CEO of Lights. Camera. Help. I talk to a lot of nonprofits about how to use video to spread their mission and enact change in their orgs. This presentation take you through the high levels of this along with giving you the Top 5 Nonprofit Film Tips. More at http://www.lightscamerahelp.org.

2. By the year 2005, Americans will spend more time
on the Internet than watching network television
and videocassette rentals will have been replaced
by easily available video-on-demand services.”
- Nicholas Negroponte (1995, The Future of News)

3. Trying to understand online video today is like taking a
Polaroid photo of a moving train—it’s a blur. Every day we
uncover a new behavior or figure out a cost issue.”
- Vivi Zigler, President, NBC Universal (Streaming
Media, 4/09)

11. • By Wednesday afternoon, the video had been viewed more than a million times on
YouTube. References to it were in five of the 12 results on the first page of Google
search for “Dominos,” and discussions about Domino’s had spread throughout
Twitter.
• “We got blindsided by two idiots with a video camera and an awful idea,” said a
Domino’s spokesman, Tim McIntyre, who added that the company was preparing a
civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20
years, people are second-guessing their relationship with Domino’s, and that’s not
fair.”

13. “Nothing you have ever experienced will prepare you for the unlimited
carnage you are about to witness”
- Dan Akroyd to Eddie Murphy in “Trading Places”

18. Nonprofit YouTube program
Benefits
•Premium branding capabilities and increased uploading capacity
•The option to drive fundraising through a Google Checkout "Donate" button
•Listing on the Nonprofit channels and the Nonprofit videos pages
•Ability to add a Call-to-action overlay on your videos to drive campaigns
•Posting a video opportunity on the YouTube Video Volunteers platform to find a skilled YouTube user to create a video
for your cause.

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22. Top 5 Nonprofit Video Tips
#1 Know your Story
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23. Top 5 Nonprofit Film Tips
#2 Buy a Good Camera
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24. Top 5 Nonprofit Video Tips
# 3 Worry about Sound
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25. Top 5 Nonprofit Video Tips
#4 Don’t go into the Light
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26. Top 5 Nonprofit Video
#5 Find a Good Editing Program
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27. Top 5 Nonprofit Video
#5 Find a Good Editing Program
26

28. Top 5 Nonprofit Video
#5 Find a Good Editing Program
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29. www.lightscamerahelp.org
@NPFILM
#NPVideo
#LCH

32. Lights. Camera. Help. Winning
Selection - PSA 2010
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33. Exercise
Put your Director Hat on and Interview
Someone.
Pair up in groups of three and ask three
questions each about your missions and
programs.
Time: 10 minutes
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36. Q&A
David J. Neff
Author and Digital Strategy Consultant
@daveiam
512-789-5672
david@thefutureofnonprofits.com