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Beyond Social Media 101 ,[object Object],[object Object],[object Object]
Tips & Tricks for the “Beyond Social Media 101” Audience ,[object Object],[object Object],[object Object]
YouTube  ,[object Object],[object Object],[object Object]
Facebook
A troubling recent development for those who oversee Facebook pages: “community” pages Don’t link  only  to content on your station’s page from Facebook. What else would your page’s fans/likers be interested in? Your page will be seen as more hospitable if it’s not an endless hype machine for one Web site. Ask open questions. Generate a discussion. Your community wants to help and talk to you.
Facebook
Miscellaneous ,[object Object],[object Object],[object Object],[object Object]
What We’re Watching (and you should be, too): Location Aware Services Like Foursquare, Gowalla and Brightkite) ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object]
Station Recommendations/Questions ,[object Object],[object Object]
Let me ( [email_address] ) know when you have something you want to promote locally via PBS’s Facebook page. Monitor, monitor, monitor – watch what people are talking about & sharing, both on Twitter and Facebook Would you be interested in a Facebook group oriented toward marketing & communications – exclusively for PBS & local stations? Let us know – and we’ll add you to the list when it launches.
PBS Resources  ,[object Object],[object Object],[object Object]
Questions? Contact Kevin Dando /  [email_address] facebook.com/kdando twitter.com/kdando
PBS :  No Country for Old Community Media Presented by David J. Neff @daveiam [email_address]
 
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2010 = Time to Get Advanced ,[object Object],[object Object],[object Object]
 
 
 
 
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FROZEN PEA FUND + TWITTER  = FINDING A CURE FOR BREAST CANCER
 
 
 
 
 
 
 
Time to Get Advanced ,[object Object],[object Object],[object Object]
 
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PBS Annual Meeting : Beyond Social Media 101

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  • 5. A troubling recent development for those who oversee Facebook pages: “community” pages Don’t link only to content on your station’s page from Facebook. What else would your page’s fans/likers be interested in? Your page will be seen as more hospitable if it’s not an endless hype machine for one Web site. Ask open questions. Generate a discussion. Your community wants to help and talk to you.
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  • 11. Let me ( [email_address] ) know when you have something you want to promote locally via PBS’s Facebook page. Monitor, monitor, monitor – watch what people are talking about & sharing, both on Twitter and Facebook Would you be interested in a Facebook group oriented toward marketing & communications – exclusively for PBS & local stations? Let us know – and we’ll add you to the list when it launches.
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  • 13. Questions? Contact Kevin Dando / [email_address] facebook.com/kdando twitter.com/kdando
  • 14. PBS : No Country for Old Community Media Presented by David J. Neff @daveiam [email_address]
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  • 35. FROZEN PEA FUND + TWITTER = FINDING A CURE FOR BREAST CANCER
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Editor's Notes

  1. Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  2. Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  3. Its trackable and results orientated
  4. Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  5. Some people look at Social Media as another form of old guard media, such as newspapers or adverising
  6. Some people look at Social Media as another form of old guard media, such as newspapers or adverising