Minimal Viable Product and short introduction to The Lean Startup®

1. #Atamekenstartup
MVP
Minimal Viable Product

2. … and The Lean Startup
http://theleanstartup.com

3. Definition of Startup
„Human institution designed to create
new products and services under
conditions of extreme uncertainty“
– Eric Ries

4. The Lean Startup Approach
Pivot
Launch
Goal Goal
Stealth mode
Pivot
Launch
Start Start
Common Startup Lean Startup

5. … it‘s Science
validated
Assumption
refuted
„I have not failed. I’ve just found
10,000 ways that won’t work.“
– Thomas Edison

6. Experiment: Build/Measure/Learn Cycle
Ideas
Learn Build
Data Product MVP
Measure

7. The Cupcake Model
Cake Filling Icing

8. The Cupcake Model
MVP
Cupcake Cake Wedding Cake

9. So what is MVP
Minimal Viable Product
→ Smallest solution that
enables you to test your
assumptions.
→ Smallest solution that
delivers customer value!

10. Different types of MVP‘s
Smoke Tests
→ Show your product as it would exist already, fake it, then make it – use services
such as themeforest.net, shopify.com, goodsie.com etc.
Release 1.0
→ start coding, minimal feature set, launch early, realease often, do things manually,
automate later
Concierge MVP
→ get out of the building and try to solve your first customers problem today
MVP is not: Customer Interviews
Prototypes or
„launch soon“-pages … there is no value for the customer.

11. ‘s … that made it big
Simple homepage of todays
market leader in e-commerce

12. ‘s … that made it big
Started with a game.
Photo-Upload was only a
feature of that game
(zoom in pivot)

13. ‘s … that made it big
Started with a small
customer segment:
Harvard students
(start small, think big)

14. ‘s … that made it big
Sent 500 Mails a day manually,
then automated.
(fake it than make it)

15. The Myth of Overnight Success
Dragon & Jade
Formula GP Racing
Gem Drop
Marine Sniper
Mole War
Paid to Kill
Paper Planes
Patron Angel
Playman Winter Games
Shopping Madness
Space Impact: Meteor Shield
Star Marine
Sumea Ski Jump
Swat Elite Troops Rovio‘s 52nd game, they spend 8
US Marine Corps Scout Sniper years & went almost bankrupt
Totomi
War Diary Burma
War Diary Torpedo
Wolfmoon
X-Factor
…

16. The Myth of Overnight Success
Was some side project, while the
founders where working on
Odeo, podcast sharing plattform.

17. Action Steps
#1: Write down your
assumptions by filling out
the lean canvas – it‘s your
minimal viable bussiness
plan.
#2: Find out what‘s most
riskiest in your plan.
#3: Run an experiment
with your MVP that
enables you to test these
risks, then measure and
learn …
http://leancanvas.com
Go!

18. Sources …
Cupcake Model –Brandon Schauer
http://www.adaptivepath.com/ideas/cupcakes-the-secret-to-product-planning
Lean Canvas –Ash Maurya
http://leancanvas.com
Icons –The Noun Project
http://thenounproject.com