An overview of search personalization, ways to use social to influence search, and how SEOs can turn it off if needed.

1. Personalized Search “How do I get my site found on today’s Internet?” Podcamp Philly by John Doherty Distilled @dohertyjf

2. SEO as we know knew it has changed

3. http://www.opensiteexplorer.com We still build links

4. We still make sure our site is easy to navigate

5. We still write awesome content

6. But figuring out where we rank has become increasingly hard

7. Since everyone sees personalized results.

8. Like these...

9. Should we fight them, or join them?

10. If you can’t beat them, join them!

11. A Quick Overview of Personalized Search

12. Personalization is not just your social networks, but it includes that.

13. If you +1 something…

14. It affects what you see After the +1 – more videos! Before the +1

15. And what your friends see!

16. Search engines base results off of location too.

17. Influences local in a big way

18. Compare to a non-local search

19. Your web history matters

20. The web history of others matters too! Mike saw…

21. This is what I saw depersonalized

22. Another example is search for “iPad”

23. Here’s the depersonalized one.

24. So how do I win?

25. Diversify your indexable assets

26. ALT tags <a href=“/images/rock-climbing.jpg”><imgsrc=“/images/rock-climbing.jpg” alt=“rock climbing” /></a> Image Sitemaps: http://www.google.com/support/webmasters/bin/answer.py?answer=178636 Images are great

27. Google’s advice in creating video sitemaps: http://www.google.com/support/webmasters/bin/answer.py?answer=80472 Videos are a good way to diversify

28. If you’re a local business… Maps and reviews!

29. http://www.google.com/places Claim your Places listing

30. http://www.slideshare.net/ipullrank/putting-your-business-on-the-map-with-local-search Learn how to get listed from @ipullrank

31. Encourage relevant shares

32. Some Facebook Tips/Tricks

33. Get people to like your WHOLE site, not individual articles

34. Get people to comment on your site using Facebook (if it makes sense)

35. What about Google+ ??

36. First, remember that more and more people are joining

37. Encourage them to Encircle you!

38. Get people to +1 your whole site, not just articles.

39. But do get them to +1 articles and individual pages too!

40. You can checkthe impact in Google Webmaster Tools

41. The early bird gets the worm, so start implementing now!

42. What about Twitter?

43. Unfortunately Twitter turned off the firehose on Google

44. The Tweet Effect: How Twitter Affects Rankings - http://mz.cm/mXFt8H A Tweet's Effect On Rankings - An Unexpected Case Study - http://mz.cm/oVIKbj Do Social Signals Drive Traffic? - http://mz.cm/pXuWsZ Twitter shares do still affect rankings though.

46. Non-Manipulated Manipulated But don’t try to game them

47. Twitter is about Engagement

48. </rant> Ok that’s over.

49. Can the social aspect be used for other purposes too?

50. You can use it for linkbuilding

51. Tools and Methodologies

52. Find others in your industry

53. Who follows you?

54. From Seer Interactive: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/ From my site: http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/ Some Methodologies

55. Drive Traffic to Your Site

56. This is in staged rollout Mark Up Your Authors with rel=author

57. Get more relevant social shares

58. For the SEOs in the room

59. &pws=0 This depersonalizes search.

60. Google Custom Search Engines

61. Turn off web history

62. Thanks! john.doherty@distilled.net Twitter: @dohertyjf G+: http://gplus.name/dohertyjf