1. Prospects for the Application of Smart Card
Hinders in the development of Smart Card
In the past 20 years, the development of the smart card has not been easy, not all merchants
and banks are actively engaged in this market. One of the reasons is that the smart card has
to pay online or via a dedicated card reader, you must first install a set of fairly expensive
software and hardware infrastructure for the bank to be able to handle such transactions.
Therefore smart card manufacturers and online business software developers must first
convince the financial institutions, and the wide application of the smart card will quickly
recover their hardware investment. Another obstacle to hinder the development of the smart
card market is the user's personal privacy issues. Which personal information of the user can
be stored in the smart card and also lacks of legal basis. In the next few years, with the
development of the latest technology, it will provide security protection for the information, as
well as the introduction of the rules on personal privacy issues, is bound to attract more and
more users to the smart card market.
Development Trend of Smart Card
Nevertheless, the development of the smart card is still quick, smart cards to replace the
magnetic trend has become a consensus. In order to seize the huge potential of the smart
card market is ahead, the smart card technology providers in the world have launched their
own smart card standard, coincidentally meet market source. The size of the Chinese smart
card market continues to expand, attracting the entry of many manufacturers, resulting in the
fierce market competition, the diverse economic and technical progress, the needs of users
are under the subdivision development.
Fierce Market Competition of Smart Card Market
The competition forces companies to find ways to reduce production costs, and therefore
product prices continued to fall. External pressure of market competition will force enterprises
to invest in R & D gradually, which will increase the cost of production of the product, causing
a rise in product prices. But with the market development of the smart card industry, the
capacity of the entire market is rapidly increasing, which will boost the expansion of the
industry production capacity, and the scale of enterprises is also expanding, to obtain mass

2. production economies of scale, which must reduce production costs, but also with the
development of the smart card production technology of mature as well as the emergence of
a new semiconductor technology, productivity of smart card production supplier will
significantly improve, and thus the cost of production decline; under the current market
conditions, price competition is still an important means for enterprises to participate in
market competition, in order to win the competition in the market, companies must also find
ways to reduce production costs. It can be anticipated, the future price of the smart card will
appear in a slow downward trend in the combined effect of several factors.
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