An overview of the state of the mobile industry in 2011 as it pertains to the web. Content developed and driven based on the belief of the centrality of content to distributed content to mobile devices (http://www.domain7.com/mobile). Presentation content from a workshop session presented by Bart Byl in Vancouver in September 2011.

1. The Mobile Moment
Bart Byl, Domain7
@bartrand
Monday, 19 September, 11

2. The Mobile Landscape
Monday, 19 September, 11

3. People are
adopting
mobile
8 times faster
than they got
on the Web
a decade
ago.
Source: http://www.consafelogistics.com/en/KnowledgeCenter/News/2011/September/07/Mobility_trends.aspx
Monday, 19 September, 11

4. Mobile’s taking over
Facebook
500
Non-mobile users
Mobile users
375
250
125
0
2010
Source: http://www.facebook.com/press/info.php?statistics
Monday, 19 September, 11
2011

5. In 2 to 4
years, half
your site’s
visitors
will be via
mobile.
Source: http://www.idc.com/getdoc.jsp?containerId=prUS23028711
Monday, 19 September, 11

6. What kind of mobile?
Web traffic by device in Canada
Other
2.0%
iPod Touch
14.9%
Feature phone
1.5%
Other smartphone
3.6%
Android Phone
8.2%
iPhone
34.6%
Source: http://searchengineland.com/comscore-the-ipad-owns-97-percent-of-us-tablet-traffic-82855
Monday, 19 September, 11
iPad
33.5%
Android Tablet
0.4%
Other Tablets
1.3%

7. First Decision:
App or Site?
Monday, 19 September, 11

8. Native App?
GPS
Camera
Accelerometer
Graphics
Monetization
Advanced UI
Full screen Contacts Calendar
Monday, 19 September, 11

9. 80%
of branding apps
never reach
1000
downloads
Source: http://www.lukew.com/ff/entry.asp?1402
Monday, 19 September, 11

10. Website?
Linkable
No 30% cut
Don’t need
Steve’s approval
No updates
Monday, 19 September, 11
Searchable
Single platform
Quick to market
Cheap
No installation

11. People looking for
information about you
are more likely to
Google you than
open the App Store.
Monday, 19 September, 11

12. What do users prefer?
Facebook Mobile Posts
by Client
Blackberry
13%
iPhone
14%
m.facebook.com
59%
Android
14%
http://danzarrella.com/new-data-on-mobile-facebook-posting.html
Monday, 19 September, 11

13. So unless you
absolutely must,
go Web.
Monday, 19 September, 11

14. 10 Tips for
Strong Mobile Content
Monday, 19 September, 11

15. 1
Learn how your audience
uses their devices.
Home
84%
Downtime
80%
In lines
76%
Shopping
69%
Work
62%
TV
62%
Commute
47%
0
22.5
45
67.5
90
http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
Monday, 19 September, 11

16. 2
Monday, 19 September, 11
Don’t assume users’
current situation.

17. 3
Monday, 19 September, 11
Supply the same content
to all devices.

18. 4
Monday, 19 September, 11
Represent content
differently across
different devices.

19. 5
Highlight crucial
content.
Monday, 19 September, 11

20. 6
Entice visitors into
long-form content.
Source: http://www.useit.com/alertbox/page-abandonment-time.html
Monday, 19 September, 11

21. 7
Split
content
into
smaller
chunks.
Monday, 19 September, 11

22. 8
Adapt to
observed
behaviour.
Monday, 19 September, 11

23. 9
Use mobile to
improve the desktop.
David Leggett : “The most reasonable
case for omitting objects from a mobile
site is when the object wasn’t essential
to the desktop site in the first place.”
http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/
Monday, 19 September, 11

24. 10
Let the
constraints
spur your
imagination.
Monday, 19 September, 11