The document discusses how Generation Y's use of social media and open sharing of information online will impact security and collaboration. It notes that Gen Y widely uses technologies like social networks, smartphones, and blogs and shares personal information openly online through practices like "ambient intimacy" and "declarative living". The document argues that this open sharing of information will require organizations to embrace more transparency, empower individuals' control over their own data, and engage in more open collaboration and conversation online.

1. Security and the
Future Generation
//bwr via Flickr

2. FutureGov: main focus
• Collaboration
– Enterprise 2.0
– Joined up working within and across organisations
• Customer service
– Coproduction of services
– Feedback and peer support
– Driving brand loyalty and engagement
• Community engagement
– Communication
– Democratic engagement
– Consultation through conversation

3. What I’m going to cover
• A brave new world
o Drivers
o Characteristics
• Gen Y key stats
• Managing your personal online world
• Declarative living, ambient intimacy and ambient
exposure
• Implications

4. Gen Y health warning
• Over hyped?
• Too simplistic?
• Change unevenly distributed,
complex and incremental
• Less about age, more a state of
mind!

5. War of the Worlds
Vs
Vs

6. Social web as a driver of change

7. Social web word association
transparency
collaboration
sharing freeware/
free content
risk taking openness
conversation thinking
global
peering open
communication innovation

8. Gen Y: key statistics
In a survey of college students in the US by Junco and
Mastrodicasa (2007):
• 97% own a computer
• 94% own a mobile phone
• 76% use Instant Messaging (15% logged on 24/7)
• 34% use websites as their primary source of news
• 28% author a blog and 44% read blogs
• 49% download music using peer-to-peer file sharing
• 75% of college students have a Facebook account
• 60% own some type of portable music and/or video
device such as an iPod

9. The growth of social networking in UK

10. The Generation Y phenomenon

11. Social network security

12. Where Gen Y lives
Ewan McIntosh
http://edu.blogs.com/)

13. Fuzzy boundaries
Public Private
Political/
Personal
Professional

14. Ambient intimacy
After Leisa Reichelt (www.disambiguity.com):
“The mundane is powerful, the quotidian defines us.
Do I care that you ate peas for dinner? Not really. But
if you share a quick recipe I might appreciate it. Does
anyone really want to live in a world where all we talk
about is work? Where the only language we speak is
that of the MBA? Me - I prefer a little monkey
business, because play drives productivity. That’s
ambient intimacy.”
James Governor
http://redmonk.com/jgovernor/2007/06/14/ambient-intimacy-from-picking-fleas-to-eating-peas/

15. Ambient exposure
• After Leisa Reichelt
(www.disambiguity.com)
• “Invisible audiences”
(Ewan McIntosh)
• Many the benefits of an open
culture outweigh the risks
• Relationships/networks are
increasingly key (including the
ability to peek at other
people’s)
• The return to private space
Via Lilian Edwards,
Southampton University

16. My declarative lifestyle

17. My declarative lifestyle

20. The age of conversation
“The characteristics of conversations map to the conditions
for genuine knowledge generation and sharing: they're
unpredictable interactions among people speaking in their
own voice about something they're interested in. The
conversants implicitly acknowledge that they don't have all
the answers (or else the conversation is really a lecture)
and risk being wrong in front of someone else. And
conversations overcome the class structure of business,
suspending the organization chart at least for a little
while.”
David Weinberger
(via http://www.gurteen.com/gurteen/gurteen.nsf/0/85DA640F3DB8CBC480256ADC0036A1E8/)

21. Implications
1. Increased openness and transparency inevitable
2. Trend away from top down control of data/security
to ownership and control by empowered individuals
3. Support to think through when to share what - more
“intelligent exposure”?
4. Improvements required in the tools to support this
new world
5. Start the conversation and participate asap
6. The need to accept and work with complexity, not
pretend systems and processes alone can fix it

22. Gen Y: exploiting the benefits
“The simple truth is that the most adaptive, agile,
and responsive companies are almost always the
most in touch. The companies that are the most in
touch tend to be the most collaborative. And the
most collaborative – the companies that are the
best at creating, finding, and reapplying great ideas
– are those that sustain growth over the long term”
A. G. Lafley, Procter and Gamble CEO
(Wikinomics, p.110)

23. Gen Y – the learning curve

24. FutureGov: contact details
Dominic Campbell, Director
Email: dominic.campbell@futuregovconsultancy.com
Blog: http://futuregovconsultancy.com
Twitter: http://twitter.com/dominiccampbell
etc etc