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Essex/Morris/Sussex Regional Sales Meeting Fall 2009
Please DO NOT turn off your cell phone. … .just put it on “vibrate.”
Jimmy Bucks
$500 Jimmy Bucks to the first person who answers this question correctly: How can you rearrange the letters in “new door” to make one word?  Note: there is only one correct answer.
A  Company-Wide Virtual  Raffle Event – Sample Prizes A cool cruise  to the Caribbean Flat Screen TVs Netbooks (mini laptops)
[object Object],[object Object],[object Object],September 1 st  – December 21 st
2010 Begins in about two weeks!
What do I mean by “Must Do”? (Things that work) 10  Must Do  Action Items for 2010.
Before We Get Into That…..
 
The “story” is changing… Home sales appear  to have hit a bottom but expect only a very modest upswing in coming months. While housing affordability is extremely elevated — reflecting the combined forces of low prices and low mortgage rates —  we do expect the pace of home price declines to begin to slow noticeably in coming months. –David Greenlaw, Morgan Stanley
Next  Price Trend
 
 
Economists Pronounce Recession Over Wall Street Journal 8-11-09
F ed survey shows US recession may be over Federal Reserve survey shows worst recession since World War II may be over  WASHINGTON (AP) -- Economic activity is stabilizing or improving in the vast majority of the country, according to a government survey released Wednesday. The findings indicate that the worst recession since the 1930s may be over. The Federal Reserve's snapshot of economic conditions backs predictions by Fed Chairman Ben Bernanke and most other analysts that the economy has started to grow once again in the current quarter.
Duration of 2009 Forecast ,[object Object],[object Object],[object Object],[object Object]
Duration of 2009 Forecast ,[object Object],[object Object],[object Object]
Chances of Raising Rate? Near Zero
Housing Affordability continues to hover near highest level in 18 years. Source:  NAHB 8/19/09
 
 
Affordability is Key -Yun, NAR 8/2009 Lawrence Yun Chief Economist and Senior Vice President of Research NATIONAL ASSOCIATION OF REALTORS®.  http://www.realtor.org/wps/wcm/connect/6d961c804f813c84af2aaf6bc7937a4b/Economist+Podcast_090809.mp3?MOD=AJPERES   Podcast link:
According to the U.S. Bureau of the Census, the resident population of the United States, projected 09/22/09 at:  307,501,693 ,[object Object],[object Object],[object Object],[object Object],[object Object],2020 340 Million People 2030 372 Million People 2040 405 Million People 2050 440 Million People
Growth Offices –September 28 th   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ReSale Listings Top Three As of 8/31/2009 Pam Willard  Vernon Duffy Brennan Sparta Carol Brandon Landing/Lake Hopatcong
Sales Top Three As of 8/31/2009 Antje Virostek Corporate Headquarters Carol Brandon Landing/Lake Hopatcong Smith Ramchandani Morristown West
Combined Revenue Units Top Three As of 8/31/2009 Kelly Mitchell Vernon  Smitha Ramchandani Morristown West Gary Ribe Roxbury
Essex/Morris/Sussex Region Top 20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essex/Morris/Sussex Region Top 20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essex/Morris/Sussex Region Top 20 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Essex County, Closed Units As of August 31st , 2009
Morris County Closed Units As of August 31 st  , 2009
Sussex County Closed Units As of August 31 st  , 2009
Warren County Closed Units As of August 31 st  , 2009
#1  Must Do Get Social with Social Media. 10  Must Do  Action Items for 2010.
[object Object],[object Object]
 
Social Networking Sites Facebook, Linkedln and Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5  Simple  Ways to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
#2  Must Do Harness the Power of Face to Face.  (more scarce = more impactful) 10  Must Do  Action Items for 2010.
 
The End Game
“ I canceled my $4,500 web site and I’m using the money to host dinner parties.”
#3  Must Do Create a “Tax Credit” Mentality with Buyers. 10  Must Do  Action Items for 2010.
Tick Tock ,[object Object],[object Object],.  71 Why So Impactful?
 
Recent Sale Date Property Sales Price Previous Sale Date Previous Sales Price Percent of Change 8/09 1 Copperfield Way, Randolph $575,000 2/05 $730,000 -21% 9/09 10 Condit,  Mt. Lakes $1,075,000 11/06 $1,275,000 -18.6% 9/09 3 Heritage,  Basking Ridge $1,200,000 6/06 $1,610,000 -25% 6/09 30 Louis Drive,  Mt. Olive $485,000 5/05 $685,000 -29% 8/09 9 Old Fordge Oxford $271,500 9/04 $335,000 - 19% 9/09 44 Ridgedale, Morristown $340,000 6/05 $376,000 -10%
“ The sale is made based on the belief of the salesperson, not the  belief of the prospect.”
The 'V' Tool
Step 1:  Mentally think of a number from 1 up to 10. Step 2:  Take that number and multiply by 9. Step 3:  Take the result and add the number together (i.e. 72 = 7+2). Step 4:  Take that number and subtract 5. Step 5:  Take that result and equate it to a letter of the alphabet (i.e. 1=A, 2=B, etc). Step 6:  Think of a country beginning with that letter. Step 7:  Think of an animal that begins with the  second  letter of the country name. "How many people are thinking of elephants in Denmark?" I’m going someplace with this…
Seeing the Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],Prices Rates High Mid-Range Low
#4  Must Do Work the Trade Up. (significant improvement spring 2010) 10  Must Do  Action Items for 2010.
The 'Move Up' Tool
Your Home vs. the Home You’ll Purchase If the home you’re purchasing when you’re moving up has adjusted the same percentage of its value as the home you’re selling, your move is now more affordable. Home A Home B Cost of Upgrade Past Current Difference
Your Home vs. the Home You’ll Purchase - 10% $300,000 $500,000 $270,000 $450,000 $200,000 $180,000 $20,000 Savings - 10% Home A Home B Cost of Upgrade Past Current Difference
Key Points to Remember ,[object Object],[object Object],[object Object]
#5  Must Do Ask for your full fee  and negotiate from there . 10  Must Do  Action Items for 2010.
 
2.5% to 3.5% is a ______ increase. 40%
2.5% to 3.0% is a ______ increase. 20%
#6  Must Do “ UP” Your Personal Brand Image. 10  Must Do  Action Items for 2010.
New Weichert Signs  (soon)
Touch Points: (Based on Actual Customer Feedback) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#7  Must Do Build your E-Marketing Database @ www.weichertimail.com 10  Must Do  Action Items for 2010.
www.weichertimail.com
What do you do with these? Email@
 
#8  Must Do Utilize Postlets (or like distribution service). 10  Must Do  Action Items for 2010.
 
#9  Must Do Leverage Weichert.Com 10  Must Do  Action Items for 2010.
 
[object Object],[object Object],[object Object],[object Object],2% of Weichert.com visitors contact WLN 98% of  our Visitors are: 2% contact WLN In August Weichert.com had 1,449,069 unique visitors, only 27,125 contacted WLN
Associate Profile pages Agent profile pages combined can get 200,000 to 300,000 views per month Make sure your profile is updated on  WeichertOne.com!
Leverage Weichert.Com
84 Farley, Short Hills $2,900,000
1 Park Place, Short Hills $3,495,000
#10  Must Do Never….Ever…Ever…. 10  Must Do  Action Items for 2010. … .Forget How Important Your Job is to People.
The Top 10  Must Do  Actions For 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions for me?

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10 Must Do For 2010

  • 2. Please DO NOT turn off your cell phone. … .just put it on “vibrate.”
  • 4. $500 Jimmy Bucks to the first person who answers this question correctly: How can you rearrange the letters in “new door” to make one word? Note: there is only one correct answer.
  • 5. A Company-Wide Virtual Raffle Event – Sample Prizes A cool cruise to the Caribbean Flat Screen TVs Netbooks (mini laptops)
  • 6.
  • 7. 2010 Begins in about two weeks!
  • 8. What do I mean by “Must Do”? (Things that work) 10 Must Do Action Items for 2010.
  • 9. Before We Get Into That…..
  • 10.  
  • 11. The “story” is changing… Home sales appear to have hit a bottom but expect only a very modest upswing in coming months. While housing affordability is extremely elevated — reflecting the combined forces of low prices and low mortgage rates — we do expect the pace of home price declines to begin to slow noticeably in coming months. –David Greenlaw, Morgan Stanley
  • 12. Next Price Trend
  • 13.  
  • 14.  
  • 15. Economists Pronounce Recession Over Wall Street Journal 8-11-09
  • 16. F ed survey shows US recession may be over Federal Reserve survey shows worst recession since World War II may be over WASHINGTON (AP) -- Economic activity is stabilizing or improving in the vast majority of the country, according to a government survey released Wednesday. The findings indicate that the worst recession since the 1930s may be over. The Federal Reserve's snapshot of economic conditions backs predictions by Fed Chairman Ben Bernanke and most other analysts that the economy has started to grow once again in the current quarter.
  • 17.
  • 18.
  • 19. Chances of Raising Rate? Near Zero
  • 20. Housing Affordability continues to hover near highest level in 18 years. Source: NAHB 8/19/09
  • 21.  
  • 22.  
  • 23. Affordability is Key -Yun, NAR 8/2009 Lawrence Yun Chief Economist and Senior Vice President of Research NATIONAL ASSOCIATION OF REALTORS®. http://www.realtor.org/wps/wcm/connect/6d961c804f813c84af2aaf6bc7937a4b/Economist+Podcast_090809.mp3?MOD=AJPERES Podcast link:
  • 24.
  • 25.
  • 26. ReSale Listings Top Three As of 8/31/2009 Pam Willard Vernon Duffy Brennan Sparta Carol Brandon Landing/Lake Hopatcong
  • 27. Sales Top Three As of 8/31/2009 Antje Virostek Corporate Headquarters Carol Brandon Landing/Lake Hopatcong Smith Ramchandani Morristown West
  • 28. Combined Revenue Units Top Three As of 8/31/2009 Kelly Mitchell Vernon Smitha Ramchandani Morristown West Gary Ribe Roxbury
  • 29.
  • 30.
  • 31.
  • 32. Essex County, Closed Units As of August 31st , 2009
  • 33. Morris County Closed Units As of August 31 st , 2009
  • 34. Sussex County Closed Units As of August 31 st , 2009
  • 35. Warren County Closed Units As of August 31 st , 2009
  • 36. #1 Must Do Get Social with Social Media. 10 Must Do Action Items for 2010.
  • 37.
  • 38.  
  • 39.
  • 40.
  • 41.  
  • 42. #2 Must Do Harness the Power of Face to Face. (more scarce = more impactful) 10 Must Do Action Items for 2010.
  • 43.  
  • 45. “ I canceled my $4,500 web site and I’m using the money to host dinner parties.”
  • 46. #3 Must Do Create a “Tax Credit” Mentality with Buyers. 10 Must Do Action Items for 2010.
  • 47.
  • 48.  
  • 49. Recent Sale Date Property Sales Price Previous Sale Date Previous Sales Price Percent of Change 8/09 1 Copperfield Way, Randolph $575,000 2/05 $730,000 -21% 9/09 10 Condit, Mt. Lakes $1,075,000 11/06 $1,275,000 -18.6% 9/09 3 Heritage, Basking Ridge $1,200,000 6/06 $1,610,000 -25% 6/09 30 Louis Drive, Mt. Olive $485,000 5/05 $685,000 -29% 8/09 9 Old Fordge Oxford $271,500 9/04 $335,000 - 19% 9/09 44 Ridgedale, Morristown $340,000 6/05 $376,000 -10%
  • 50. “ The sale is made based on the belief of the salesperson, not the belief of the prospect.”
  • 52. Step 1: Mentally think of a number from 1 up to 10. Step 2: Take that number and multiply by 9. Step 3: Take the result and add the number together (i.e. 72 = 7+2). Step 4: Take that number and subtract 5. Step 5: Take that result and equate it to a letter of the alphabet (i.e. 1=A, 2=B, etc). Step 6: Think of a country beginning with that letter. Step 7: Think of an animal that begins with the second letter of the country name. "How many people are thinking of elephants in Denmark?" I’m going someplace with this…
  • 53.
  • 54. #4 Must Do Work the Trade Up. (significant improvement spring 2010) 10 Must Do Action Items for 2010.
  • 56. Your Home vs. the Home You’ll Purchase If the home you’re purchasing when you’re moving up has adjusted the same percentage of its value as the home you’re selling, your move is now more affordable. Home A Home B Cost of Upgrade Past Current Difference
  • 57. Your Home vs. the Home You’ll Purchase - 10% $300,000 $500,000 $270,000 $450,000 $200,000 $180,000 $20,000 Savings - 10% Home A Home B Cost of Upgrade Past Current Difference
  • 58.
  • 59. #5 Must Do Ask for your full fee and negotiate from there . 10 Must Do Action Items for 2010.
  • 60.  
  • 61. 2.5% to 3.5% is a ______ increase. 40%
  • 62. 2.5% to 3.0% is a ______ increase. 20%
  • 63. #6 Must Do “ UP” Your Personal Brand Image. 10 Must Do Action Items for 2010.
  • 65.
  • 66. #7 Must Do Build your E-Marketing Database @ www.weichertimail.com 10 Must Do Action Items for 2010.
  • 68. What do you do with these? Email@
  • 69.  
  • 70. #8 Must Do Utilize Postlets (or like distribution service). 10 Must Do Action Items for 2010.
  • 71.  
  • 72. #9 Must Do Leverage Weichert.Com 10 Must Do Action Items for 2010.
  • 73.  
  • 74.
  • 75. Associate Profile pages Agent profile pages combined can get 200,000 to 300,000 views per month Make sure your profile is updated on WeichertOne.com!
  • 77. 84 Farley, Short Hills $2,900,000
  • 78. 1 Park Place, Short Hills $3,495,000
  • 79. #10 Must Do Never….Ever…Ever…. 10 Must Do Action Items for 2010. … .Forget How Important Your Job is to People.
  • 80.

Notas del editor

  1. 2007 34% Real Estate agent – down from 36% 29% Internet - up from 24% 14% - from Yard sign 8% - Home Builder 8 % friend
  2. Note to Managers : This monthly slide allows you to report on your office’s Home Buyers Seminar attendance, success stories and other statistics. The slide also includes the dates for the next company-wide seminar.
  3. Mike, let’s discuss what we are prepared to announce now.