The Public Relations Department of Eastern Railway is responsible for managing the railway's public image and communication with external stakeholders. Key duties of the department include advertising in print media, dealing with the press, organizing events, producing publications, and speechwriting. The department handles crises, issues press releases, and responds to incorrect media reports through rejoinders to protect the railway's reputation.

1. Public Relations Of Eastern Railway By Anupam Chatterjee M.A – II, Sem – III CJMC, Visva - Bharati

2. INDIAN RAILWAYS, the premier transport organization of the country is the largest rail network in Asia and the world’s second largest under one management. The first railway on Indian sub-continent ran over a stretch of 21 miles from Bombay to Thane. The formal inauguration ceremony was performed on 16th April 1853. In 1951 the systems were nationalized as one unit, becoming one of the largest networks in the world.

3. Eastern Railway was formed on 14 th April, 1952 by integration of the East Indian Railway consisting of Sealdah, Howrah, Asansol and Danapur Divisions and the entire Bengal – Nagpur Railway. Now Indian Railway divided in 16 zones, Eastern Railway is One of them.

4. Sealdah Malda

5. The Public Relations Department of Eastern Railway is engaged in the task of continuously building and sustaining the positive image of Eastern Railway in particular and Indian Railways in general. The department successfully handles the various aspects of dissemination of railway information to the public. The Chief Public Relation Officer is the spokesperson of the Eastern Railway. He maintains close rapport with the mass media including Newspapers, T.V, Networks, etc. and ensures a two way communication between the railway administration and the public. PR Department of Eastern Railway

7. Advertising in Print media Advertising is primarily a Public Relations function and closely interlinked with the media. Eastern Railway Published advertisement through Print media for various purpose like --- Social Awareness, Tender, Employment notice etc….

11. This department also maintains working relations with Heads of various executive departments. Internal Public Relations (communication with Officers and staff) is cultivated by publishing General Manager’s Message on various occasions and ‘ Yogajog ’ , House Journal of Eastern Railway. House Journal

13. Rejoinder is send to media like newspaper, television if any wrong is published or broadcasted regarding eastern railway. Issuing Rejoinder

14. PR department of ER has achieved excellent results in terms of high profile publicity, which creates a platform of goodwill and mutual understanding enabling the organization to play its role successfully. CONCLUSION

15. Thank You