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1
How to Create a WinningHow to Create a WinningHow to Create a WinningHow to Create a Winning
FacebookFacebookFacebookFacebook Contest!Contest!Contest!Contest!
2
Biggest Motivators in Liking a Brand
• 34% - Promotions/discounts
• 21% - Free Giveaways (Contests)
3
Benefits of a Contest
• Increase your Likers
• Way to reward your customers
• Re-ignite those MIA
• Bring customers over to Facebook
• Build brand awareness
• Grow your social proof
• BUILD a LIST !!!
4
Plan for Success!
1. Get to know and Understand
Facebook's Guidelines
2. Use a compliant FB Contest App
3. Setup of your Contest
4. Launching the Contest
5. Promotions
5
6
Step 1 - Understand Facebook's
Promotional Guidelines.
• Only 7 Guidelines to follow!
• Read and learn the Guidelines
• Comply with your Local & State Laws
Click below to read the Guidelines.
http://fanpagecompetitions.com/fbguidelines
7
Step 2 – Use a Contest App
Website v Page App (aka Contest App)?
• What’s a Contest App?
A contest app is a little program written
by individuals or companies other than
Facebook, which can be added to your
Facebook Page usually with the click of a button.
Guideline i. states.
Promotions on Facebook must be administered within Apps on
Facebook.com, either on a Canvas Page or a Page App.
8
Step 3 - Tips for Setting up a Contest
• Use a mobile friendly App
• Your contest must be easy to enter
• Give away a prize relevant to your
business or product
• Create eye catching images
9
Step 4 – Launching the Contest
• Do a post as soon as its launched!
• Pin to the top of your FB Page
• Create an eye catching image
for those coming to the Page.
• Ask others to share about your Contest
10
Step 5 – Promotions
• Set a budget for advertising
• Use Promoted Posts
• Write to your Email list
• Create a Press Release
• Create a youtube Video
• Do a launch on Google+
• Go to groups relevant to your niche
and share
11
12
Lastly, Avoid Having your Page
Shutdown
• Always use a Contest App
– Let the app do all the hard work
– It’ll collect the entries
– Pick a winner
– Build your list of Entrants!
13
Get your FREE Facebook
Contest – Starter Kit!
Click HERE to get your Free Course TODAY:
http://www.fanpagecompetitions.com/training
Includes ebook & workshop video

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How to Create a Winning Facebook Contest

  • 1. 1 How to Create a WinningHow to Create a WinningHow to Create a WinningHow to Create a Winning FacebookFacebookFacebookFacebook Contest!Contest!Contest!Contest!
  • 2. 2 Biggest Motivators in Liking a Brand • 34% - Promotions/discounts • 21% - Free Giveaways (Contests)
  • 3. 3 Benefits of a Contest • Increase your Likers • Way to reward your customers • Re-ignite those MIA • Bring customers over to Facebook • Build brand awareness • Grow your social proof • BUILD a LIST !!!
  • 4. 4 Plan for Success! 1. Get to know and Understand Facebook's Guidelines 2. Use a compliant FB Contest App 3. Setup of your Contest 4. Launching the Contest 5. Promotions
  • 5. 5
  • 6. 6 Step 1 - Understand Facebook's Promotional Guidelines. • Only 7 Guidelines to follow! • Read and learn the Guidelines • Comply with your Local & State Laws Click below to read the Guidelines. http://fanpagecompetitions.com/fbguidelines
  • 7. 7 Step 2 – Use a Contest App Website v Page App (aka Contest App)? • What’s a Contest App? A contest app is a little program written by individuals or companies other than Facebook, which can be added to your Facebook Page usually with the click of a button. Guideline i. states. Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
  • 8. 8 Step 3 - Tips for Setting up a Contest • Use a mobile friendly App • Your contest must be easy to enter • Give away a prize relevant to your business or product • Create eye catching images
  • 9. 9 Step 4 – Launching the Contest • Do a post as soon as its launched! • Pin to the top of your FB Page • Create an eye catching image for those coming to the Page. • Ask others to share about your Contest
  • 10. 10 Step 5 – Promotions • Set a budget for advertising • Use Promoted Posts • Write to your Email list • Create a Press Release • Create a youtube Video • Do a launch on Google+ • Go to groups relevant to your niche and share
  • 11. 11
  • 12. 12 Lastly, Avoid Having your Page Shutdown • Always use a Contest App – Let the app do all the hard work – It’ll collect the entries – Pick a winner – Build your list of Entrants!
  • 13. 13 Get your FREE Facebook Contest – Starter Kit! Click HERE to get your Free Course TODAY: http://www.fanpagecompetitions.com/training Includes ebook & workshop video