A total of 70% of respondents expect their companies to increase their marketing expenditure over the next 12 months, with only 8% looking to decrease it.

1. Global Construction Supplier Industry Outlook Survey 2012–2013: Industry
Dynamics, Market Trends and Opportunities, Marketing Spend and Sales Strategies
in the Construction Industry
The report features the opinions of global construction industry respondents related to the
following:
 Revenue growth and future developments in business structure
 Merger and acquisition activity
 Capital expenditure and change in staff recruitment activity
 Key regions of growth
 Key industry threats and opportunities
 Annual marketing budgets and change in marketing expenditure
 Future spending outlook on media channels
 Marketing agency selection criteria
Request a Sample for or Inquire before buying the report @
http://www.reportsnreports.com/reports/156790-global-construction-supplier-industry-
outlook-survey-2012-2013-industry-dynamics-market-trends-and-opportunities-marketing-
spend-and-sales-strategies-in-the-construction-industry.html
Synopsis
 This report is the result of an extensive survey drawn from Timetric’s exclusive panel of
leading construction industry executives. The opinions and forward looking statements of
218 industry executives have been captured in our in-depth survey, of which 54% represent
director and C-level respondents.
 The geographical scope of the research is global - drawing on the activity and expectations
of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
 The report covers data and analysis on buyer expenditure, procurement and industry
developments.
 Key topics covered include construction industry buyer expenditure activity, procurement
behaviors and strategies, threats and opportunities, economic outlook and business
confidence.
 In the report, buyers identify what suppliers need to do to maintain their business and the
key actions being taken by industry players to overcome the leading business threats.
 The report examines current practices and provides future expectations over the next 12–24
months.

2.  The report provides qualitative analysis of the key industry threats and opportunities and
contains full survey results.
Major points covered in Table of Contents of this report include:
1 Introduction
2 Executive Summary
3 Construction Industry Dynamics
4 Construction Industry Growth Outlook
5 Threats and Opportunities for the Construction Industry
6 Construction Industry Supplier Marketing Spend Activity
7 Marketing and Sales Behaviors and Strategies in 2012
8 Appendix
List of Tables
List of Figures
Another report on Global Construction Industry Outlook Survey 2012–2013 -
http://www.reportsnreports.com/reports/156794-global-construction-industry-outlook-
survey-2012-2013-industry-dynamics-market-trends-and-opportunities-buyer-spend-and-
procurement-strategies-in-the-construction-industry.html
Report Details:
Published: April 2012
No. of Pages: 150
Price: Single User License – US$2000 Corporate User License – US$6000

3. Contact:
Priyank Tiwari
TX, Dallas North - Dominion Plaza,
17304, Preston Road,
Suite 800, Dallas 75252.
Tel: +1-888-391-5441
sales@reportsandreports.com
Visit our Market Research Blog @ http://www.reportsnreportsblog.com/
Connect With Us: