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The Blue “Blog” Ocean
Formal Educations :
   Undergraduate (1998) – Gunadarma University, Computer Science
   (www.gunadarma.ac.id) 
   Postgraduate (2002)  Indonesia University, Communication Management
   Postgraduate (2002) – Indonesia University, Communication Management
   (www.ui.ac.id) 
     Thesis : Communication Characteristic of Virtual Community

Daily Activities :
    VP Publisher Group @ Detikcom (
          bli h G       @    ik     (www.detik.com)
                                          d ik    )
    Senior Researcher  @ ICT Watch (www.ictwatch.com)
    Lecturer of Communication Technology Development & Cyber Journalism @ 
    Communication Department, Pelita Harapan University (www.uph.edu)
    Lecturer of IT Fundamental & e Business @ Management Department, Bina Nusantara 
    Lecturer of IT Fundamental & e‐Business @ Management Department Bina Nusantara
    University (www.binus.edu)
    Lecturer of Multimedia Communication @ Communication Department, Paramadina
    University (www.paramadina.ac.id) 

It
International Workshop Experiences :
       ti    lW k h E           i
    Open‐Net Initiative – Thailand
    Digital Review Asia Pacific – Singapore
    Global Knowledge – Malaysia
    University ICT for Development Vietnam
    University ICT for Development –


                                                      e‐mail: dbu [at] donnybu.com
                                                                       ym: donnybu
                                                                           d     b
                                                          blog: www.donnybu.com
                                                          mobile: +62‐818‐930932
I. Blogger as a Gold Fish…
alone, you were nothing
together, you were dancing
then, you got all the attentions
suddenly, anyone wanted to be a goldfish
finally, gold fish is only an ordinary fish
welcome to the 

RED OCEAN!
go find and jump to your own blue ocean
be unique and be something
or be nothing and die
II. M ti ti G t Y St t d
II Motivation Gets You Started,
Habit Keeps You Going
                Going…



             Or be nothing and die
So, why are 
So, why are
you blogging?
you blogging?
To get or to share ?
To get
To get
profit?
To get
To get
friends?
To share your
To share your
heart?
To share your
To share your
idea?
Just tell us about your:
                   y
Be Different!
Be Different!
Be Focus!
Be Focus!
Be Consistent!
Be Consistent!
III. To blog is to educate…



             Or be nothing and die
future is today
teacher do blogging to teach
         fajarokto.blogdetik.com
I am a lecturer as well
photo: donnybu



and this is one of my class
What are the
Students
St dents Doing ?
They do:


                   Manage *       Share *
       Explore *




                              *) the knowledge
and their tools:
IV. Yes, we are blogger…



            Or be nothing and die
“Blogging is having an incredibly positive
 Blogging
impact on their lives, with bloggers
receiving speaking or publishing
opportunities, career advancement, and
personal satisfaction
         satisfaction”




                   2008 survey by Technocrati with more than 1.2 million bloggers
                              who have registered with Technorati as respondent
the size of the blogosphere
who are the global bloggers
bloggers self-identified as
blogging topics are diverse
why do you blog
the success measurement of your blog
personal bloggers: why I blog
to conceal your real identity on your blog
impact of blogging on personal life
impact of blogging on professional life
have you been invited as a result of your blog
time spent blogging each week
posting frequency
tools used on blog
site visitors and monthly page views
how bloggers attract visitors
advertising on your blog or receive cash/product
why do not have advertising on blog
blogger participation in web 2.0 activities
bloggers to learn more about products and services
perceptions of blogs & traditional media
V. Do blogging, right now…



            Or be nothing and die
www
          WHoever

                                b
                                because
                                                  stands for :

                    Whenever…


                                          Wherever…
                                          Wherever




photo: donnybu
Blogging:




                                             photo: donnybu



Self Discovery, Self Reflection, Self Determination
Dare to be 
Dare to be
different!
and be a blogger!
blogdetik.com (indonesian local blog service)
• Monthly Growth:
  – 1500 3500 new blogs
    1500‐3500 new blogs
  – 2000‐3000 new members
  – 20 30%
    20‐30% pageviews
                i
  – 20‐35% unique visitors
• Existing Numbers:
              b
  – 21820 blogs
  – 21232 users
  – 50 blogstars
  – 2,000,000 pageviews/day
  – 60,000 unique visitors/day

blogdetik.com on numbers (by december 2008)
The Blue “Blog” Ocean


 dbu [at] donnybu.com
 dbu [at] donnybu com
  www.donnybu.com
             y
   +62‐818‐930932


       Or be nothing and die

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