1. Institutes / Centers
Communication Tactics &
Social Media

2. Communication Plan
• Goals
– What does success look like?
• Target Audience
– Who do you want to communicate with?
• Message
– What do you want them to know and do?
• Tactics
– Where do they get their info? How can you be there?
• Measurement
– Is it working? Should we communicate this way more or
less?

3. Tactics
• Word of Mouth
– Face to Face – still the most effective communications
• Website / Blog
– Central Hub to your digital presence
• Brochure
– Hand outs via events and direct mail
• Email Newsletter
– Keeping audience up to date on what you are doing
• Public Relations
– News stories to keep the public informed
• Search Marketing
– If you can’t be found via the search engines, you don’t exist to
most people.
• Social Media
– Online word of mouth communications and instant feedback

4. Website example
Links to Twitter
Links to Facebook
Page
Sign up for email

5. Blog

6. Facebook

7. Twitter
Talking with
others

8. Digital Presence
BJ Fogg owns his digital presence
online.
All his websites, social media
platforms, youtube, etc…

9. Tips and Tricks
• Websites should have a CMS – you shouldn’t have to fight the
technology to write online.
• Twitter can feed a lot of other things like Facebook – it’s easy to
connect the two so you are writing only in one place.
• Blogs at the university are free – http://blogs.nd.edu
• Email newsletters can be free as well if you use
http://mailchimp.com

10. Communication Documents
• Things you can use to help you organize
what you are doing.
– Communication Strategy Document
– Communication Inventory and Rollout
Document
– If you want communication help, you can
contact Don Schindler, don.schindler@nd.edu