The document discusses making websites mobile-friendly. It provides an overview of smart phone trends, including that over 1.45 million smartphones enter the world daily compared to 317,124 births. The presenter discusses ensuring content works on any device context and compares mobile web vs. apps. Notre Dame's website is used as an example of a mobile-friendly site. Responsive design and mobile-first approaches are covered, and questions to consider for going mobile are provided.

1. Making Your Website Mobile
Monday, October 22nd
1:15 p.m. – 2:30 p.m.
Orlando N
Trainer:
Don Schindler, Managing Director, Print, Web & Multimedia,
University Communications, University of Notre Dame

2. • 13 years in digital
marketing
• donschindler.com
• don.schindler@nd.edu
• @donschindler
Don Schindler

3. They do two things.
How are smart phones
trending?

4. Smart Phone Use
http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/

5. http://www.geekwire.com/2012/brave-world-realtime-information-answer-questions/

6. total of smartphones entering
the World per day to about
1.45M devices again
compared to 317,124 births.
http://www.lukew.com/ff/entry.asp?1506

7. http://www.slideshare.net/bradfrostweb/for-a-futurefriendly-web-mobilism-2012

8. Content & Context
• Your content needs to be prepared to go
anywhere so it can be found everywhere.
• Your content should not be limited by the
device (context) that it is being displayed
on.

9. How does your
site look on a
mobile device?

11. Mobile Web vs. Apps

12. Notre Dame’s website

13. ND.edu
• We used mobile web
• Never did an app because of budget costs
and maintenance
• 351 different devices
• 488 different screen sizes
• Mobile traffic in 2010 – 2%
• Mobile traffic in 2012 – 12%
• Some sites like gameday.nd.edu have
over 30% mobile traffic

14. Rhode Island Mobile App

15. Utility Apps

16. http://www.adobe.com/inspire/2012/02/mobile-websites-vs-mobile-apps.html

17. Responsive Design
http://www.scoop.it/t/mobile-first-responsive-html/p/2637733879/why-do-you-need-responsive-web-design-infographic

18. Mobile First Web Design

19. Mobile First Web Design

21. Mobile First Web Design

22. Mobile First Web Design

23. Notre Dame

24. Notre Dame’s website

25. Wordpress Responsive

26. Mobile Search / Siri

27. Going Mobile?
• Who is my target audience for mobile?
• What do I want them to know and then do?
• What do the analytics tell me about my
current website?
• Should I go app or mobile web?
• Is responsive design ok, mobile style sheets
or should I have a separate mobile website
with only the essentials?
• How much money and time to do
responsive?
• How will I measure my investment?

28. They do two things.
Now for your
questions…
• 13 years in digital
marketing
• donschindler.com
• don.schindler@nd.edu
• @donschindler