Search engine optimization (SEO) has been around for a while, but with marketers juggling multiple priorities, it easily finds its way to the bottom of the marketing to do list. Learn what you can do to drive improvements in SEO and enhance where your HFA website shows up in keyword search results. Attend this session for an overview of SEO, practical ways to increase your website traffic, and tips on how to maximize the effectiveness of your agency’s most critical communications channel: its website.

1. SEO & You: Improve Your
Website Search Ranking
Monday, October 22nd
10:45 a.m. – 12:00 p.m.
Orlando N
Trainer:
Don Schindler, Managing Director, Print, Web & Multimedia,
University Communications, University of Notre Dame

2. • 13 years in digital
marketing
• donschindler.com
• don.schindler@nd.edu
• @donschindler
Don Schindler

3. They do two things.
When people need
help, where do they go?

5. They search

6. Search Engine Stats – U.S.
16.3 Billion Searches
5.3
12.2
Google
15.9 Microsoft
Yahoo
Other
66.7

7. Or they go to their friends. Social

10. They are looking for help.
Be the Expert Resource they are
searching for and socially asking
for through technology.

11. Search vs. Social
Being Found
Search
Social

12. Let’s talk Search and
Search Engine
Optimization

13. seomoz.org

14. Ads & Smart SEO

15. Ads & Smart SEO

16. Ads & Smart SEO

17. Google Keyword Tool

18. Great Content

19. Add To It Constantly

20. Your website
• Should have:
– Content Management System
– Good design
– CALL TO ACTION – Connect with
me!
– Keyword Rich
– Analytics
– Search Engine Friendly
– Mobile Friendly

21. Share Your Content Everywhere
Linkedin
Facebook Twitter
Search Trusted
My
Engine Related
Ads website Websites

22. Ask for Inbound Links

23. The Internet Map
http://internet-map.net/#8-91.18370819091797-83.36027526855469

24. seomoz.org

25. They do two things.
Now for your
questions…
• 13 years in digital
marketing
• donschindler.com
• don.schindler@nd.edu
• @donschindler