These are the slides presented at a talk I gave on 29 Jul 2011 as part of the Technology Refresh sharing sessions for the alumni of the Specialist Diploma in E-Commerce Technology (SECT) at Singapore Polytechnic

1. Social Media for Business 29 Jul 2011 Singapore Polytechnic Graduates Guild dora@sp.edu.sg / dorachua@facebook.com

2. About Dora dorachua@facebook.com

3. Agenda Whatis SOCIAL MEDIA? Who is using social media? Howare businesses using social media? What can I do to benefit from social media?

4. What is Social Media? It is not just about Facebook or Twitter or Youtube!

5. Which icons do you recognise?

6. Social Media is MANY things Social Media Landscapehttp://omgeureka.blogspot.com Blog. MicroBlog, Wiki Videos. Photos, Music, Links Placestream, Events, Guides Casual, Social, MMO Bulletin BoardsComments, FAQ Personal, Pro, Mobile, Tools Reviews, Inspiration, Co-shopping

7. Types of Social Media

9. Social Media is all about PEOPLE Individuals with a common interest coming together holding a conversation on the Web,on their mobiles

11. Accessible to public

12. Decentralized reach withmultiple points of production

13. Easy to use

14. Immediate

16. Facebook in Asia In February, 143 mil Facebook users in the region In Jul, the figure has ballooned to 166 million, a 13.8 percent jump http://www.penn-olson.com/2011/07/04/top-40-facebook-countries-in-asia/

17. Top 15 Facebook countries in Asia Indonesia leads at 38 million Singapore ranks 13 at 2.4 million (Source: SocialBakers, stats as on 26 Jun 2011)

18. Social Media in INDONESIA SOURCE: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Indonesia

19. Social Media in INDIA India - 28 million users 4th largest country on Facebook. 4% of Facebook’s global traffic originates from this country.

20. Social Media in PHILLIPINES Source: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Philippines

21. Social Media in MALAYSIA Source: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Malaysia

22. Social Media in SINGAPORE 2.5 million users in Singapore

23. Social Media in CHINA As of 2010, China has 346 millionssocial media users http://www.iresearchchina.com/view.aspx?id=9153

24. The Power of Facebook 2011 Source: http://www.vodeblog.com/2011/01/the-power-of-facebook-2011/

25. The Power of Facebook 2011 Source: http://www.vodeblog.com/2011/01/the-power-of-facebook-2011/

26. Who’s on Social Media? Top Brands on Facebook Source: http://www.socialbakers.com/facebook-pages/brands/

27. Who’s on Social Media? Top Brands on Facebook in SINGAPORE Source: http://www.socialbakers.com/facebook-pages/brands/

28. Why use Social Media for Business? Increase sales / conversions Improve reputation Increase Brand Awareness Build Relationships

29. Use of Social Media for Business Promote launch of new products Promote existing products or services Update customers about events Inform customers of discounts or promotions Customer support

30. Who is using social media? Dell Four Seasons Hotel KLM Airlines Blendtec

31. 1) Dell In 2009, Dell chalked up $1 million in revenue through sale alerts via Twitter. Offers discounts exclusively to the 15K who follow @DellOutlet . E.g. here is a Tweet with a link to save 20% on Outlet Latitude™ XT tablet PC. When you click on the link, it takes you to this product page on Dell.com.

33. 2) Four Seasons Hotel Before arriving at the Four Seasons I posted a tweet where I mentioned @FSPaloAlto and expressed how much I was looking forward to relaxing at their spa after the long journey. To my big surprise @FSPaloAlto replied to my tweet fairly quickly asking me if they should make reservations! 1 was impressed! Once in my room I found the following handwritten note welcoming me. You can imagine that this put a huge smile on my face! It made me realize how a personal handwritten message can suddenly give a big hotel chain such as the Four Seasons a human and personal feel. Most importantly I felt welcome! Source: http://www.istrategyconference.com/blog/?category=Social-Media&title=How-the-Four-Seasons-Hotel-just-gets-Social-Media&pid=265

34. 2) Four Seasons Hotel Although I had a basic room, I was very happy with the high quality of it. A very big bedroom with a very comfortable bed, huge TV and an awesome bathroom with a huge bathtub! So after a lovely night sleep I woke up and tweeted the below tweet to my followers. Source: http://www.istrategyconference.com/blog/?category=Social-Media&title=How-the-Four-Seasons-Hotel-just-gets-Social-Media&pid=265

35. 2) Four Seasons Hotel Personal touch Source: http://www.istrategyconference.com/blog/?category=Social-Media&title=How-the-Four-Seasons-Hotel-just-gets-Social-Media&pid=265

38. Did a little social media research to find out more about them