How do incubators leverage social media to provide better service to startups?

1. Leveraging Social Media OR Incubation 2.0 Dorai Thodla Twitter: dorait , email: [email_address]

2. 6W Framework

3. Who Is Your Customer?

4. How Do You Reach Them? How do they know you exist?

5. What Are Their Pain Points? How Do You Find Out?

6. Why Should They Come To You? Educate. Be very findable.

7. When Should They Consider Incubation? What are their alternatives?

8. Where Do You Find Them? What are their watering holes? Can you create a few?

9. Wearing A Startup Hat What Do They Worry About?

12. Incubation 2.0 It is a Philosophy Educate Entrepreneurs Use Social Networks to Share Knowledge

14. Why Social Media? Allows you to have conversations. Informs and educates and connects.

17. How Do You Leverage Each Social Media

18. Blogs Blog about real stories, how-tos, resources. Offer free advice,

19. Wikis Knowledge Repositories

20. Podcasts Try to look at other models (Stanford ETL) and create a podcast series

21. SketchCasts and Videos Demystify

22. Twitter and Other Microblogs A hundred different uses for creating real-time streams

23. Facebook Create a face book page

24. LinkedIn Create discussion forums Answer as many questions as you can

25. What Is Your Social Media Strategy? Connect (with users and among yourselfs). Educate. Share. Create a Feedback Loop.

26. Time for a Virtual Networked Incubator? Cross border? Can network to increase effort.

27. Questions? www.thodla.com/about [email_address] www.twitter.com/dorait www.delicious.com/dorait