Here's the ppt I gave at the November 2009 IABC St. Louis luncheon. I shared some ideas and best practices from how we're engaging in social media at Siemens PLM Software.

1. Best Practices: Social Media in the B2B Workplace #iabcstl Did You Know 4.0 by XPLANE Dora Smith Director, Global Social Media Siemens PLM Software

2. Social Media Effect on Communications Location (public) Influence (external/internal) More (proactive/reactive) Culture (compulsively sharing)

4. Reading Richard Scarry’s Big Trucks book

5. RT BobTheBuilder: can we fix it, yes we can

6. Wonder if mom will notice I ate the last cookie #yum

8. A technology launch integrated with social media (IABC Gold Quill Award)

9. Recommended social media frameworks & resources

12. Engagement

13. Awareness

14. DemandAdditional Resource: Social Media Measurement: A Disciplined Approach

16. Maintain positive net sentiment

17. Increase social media (earned) referrals to website

19. Provide unique content

20. Enable sharingwww.siemens.com/plm/blog

22. Align to blog

24. Aggregate content

26. Communication

27. Collaboration

28. Virtual launches

29. Product demos

30. Customer showcase

31. Research (data import)

33. Analyst Event: Field Trip

34. Analyst Event: Adams Golf

35. Analyst Event: NX 7.0 Teaser - HD3D

36. Analyst Event: AMR Insights

37. Twitter

38. Flickr photos

40. Rolls-Royce Connecting Top Floor and Shop Floor

41. ASML Handles Large Assemblies

42. 25-Year Attendee RikVoets

43. 125 conference-related tweets

44. 50 YouTube videos

47. Who would your table most like to friend on Facebook?

48. If you could Twitterview (Twitter interview) someone no longer living, who would it be? And what would you ask them?

49. If your table started a LinkedIn Group, what would you call it?

50. What is the most common question you have regarding social media?

52. 50% increase paid search clickthroughs if a person is first exposed to a company/brand in social media (source: sales engine international webinar)Image via @Converseon Next Step: Social Search – Google, Bing, Twitter lists

55. Obj: Develop an internal education program to encourage engagement.

57. Online launch

58. Virtual World

59. Blog

60. Blogger Relations

61. Event blogging

62. Social Media News Release

63. Training

67. Piloted avatars for presenters

68. 21 attendees

69. Some blog coverage

71. Objective: Influencer relations The Hype IS Right: Synchronous Technology is a CAD BreakthroughThe hype is right; Siemens has a hit on its hands, one its competition will be FUD’ing and following as fast as they can…. Dassault and Autodesk truly are at a competitive disadvantage with this announcement I have not seen anything as exciting and innovative as Siemens’ synchronous technology since the introduction of parametric modeling in the late 80's.,,Siemens’ competitors will be scrambling for years to catch-up. Siemens PLM Software released a bomb on the CAD world about a new modeling paradigm. There looks to be a lot of promise to this new technology, and I have high hopes for it. Customer Blogger Siemens announcement yesterday no doubt shook some foundations around the CAD Industry…Is it an important feature set that should be looked at by all CAD companies? YES. Customer of Competitor Blogger

72. P O S T Framework: Forrester 4-Step Social Media Strategy PeopleAssess your customers’ social activities (survey)& your team’s social activities Objectives Decide what you want to accomplish Listening, Talking, Energizing, Supporting, Embracing StrategyPlan for how relationships with customers will change TechnologyDecide which social technologies to use

73. Publish a blog, web pages Upload created video, music Write & post articles Creators Post ratings/reviews Comment on blogs Contribute to online forums, wikis Critics Use RSS feeds Add “tags”, “Vote” for websites Collectors Social Networks Joiners Read blogs, watch video Listen to podcasts Read online forums, ratings/reviews Spectators Inactives None of the above Framework: Forrester Social Technographics Online US Engineers Siemens PLM 13.9% 10.8% 14 % 15.7% 11.5% 27 % 11.3% 8.2% 7 % 21.7% 11.8% 29 % 43.2% 42.4% 50 % 49.2% 53.7% 24 %

74. Example: Consumer Created/Generated Media 2,761 views 8-yr-old son of a customer shows how easy it is to use our software

75. Framework: Social Media Roadmap Survey target audience (Baseline course, guidelines) (customers, influencers) Consider blogging if there is enough conversation & other blogs to interact with; conversation may be best in other networks like LinkedIn Conv. Mining, alerts (editorial calendar) (blog internally 3 months)

76. Listen, Engage, Energize Siemens PLM Volume by Voices April – Sept 09 Q3 Q4 Non-Siemens PLM participation up to 67% in Q4 Mean Volume: Siemens EGM Mean Volume: Other Voices Total Siemens Conversation Siemens EGM Share Other Voices Share

77. Framework: Managing Social Media PR of Social Media (2.5%) Event Blogging (5%) [PLATFORMS] Back Office - - - Front Office [CONTENT] Training/Advising (25%) Social Media Research (10%)

79. A tweet a day

80. U know more than u know

81. Give & get

82. Enjoy the rideCreative Commons via kamodaon Flickr Creative Commons via Jason DeRusha on Flickr

83. Q & A + Resources Twitter: @dorasmith @dorasmith/social-media Blog: dorasmith.x.iabc.com

85. Online Photo Sharing in Plain English

86. Podcasting in Plain English

87. RSS in Plain English

88. Social Bookmarking in Plain English

89. Social Media in Plain English

90. Social Networking in Plain English

91. Twitter in Plain English

92. Twitter Search in Plain English

93. Web Search Strategies in Plain English

96. Resource: Forrester Forrester Groundswell Award Winners Laura Ramos B2B Marketers Blog Listen to what customers talk about Ex:CDW teamed with Communispace Talk with your customers (not at them): turn online activity and content into rich conversations. Ex: Eloqua’s Conversation Energize your best customers to talk about you:Ex: Sonic Foundry boosted Unleash 2009 Help your customers support each other. transformation of support forums. Ex: EDR's commonground — a community for environ professionals Encourage your customers spread success. customers help others adopt a product or service. Ex: ComplianceOnline, generating 30% of MetricStream’s leads Embrace customer ideas and suggestions.Ex: Archer Technologies 1529 ideas, new mobile products.

98. WOMMA: Reading/Writing on the Social Web

99. Framework: Principles, Processes, Platforms

100. Personally: learn by doing, build it into your workflow, share compulsively

101. Orgs: principles, open up IT, grassroots, measurement, learning deliverables

102. Measurement: awareness, actions, advocacy

104. Is Your Company Trusted or Do You Have a Digital Comb Over?

105. Evolution: The Eight Stages Of Listening

106. How Facebook’s Open Strategy Shifts The Roadmap for Corporate Marketing and Support

108. 1,700 execs

109. Web 2.0 internal, external customers, external suppliers

110. 69% measurable biz benefits