Track Marketing Campaigns & Integrate with AdWords

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The document discusses how to track marketing campaigns in Google Analytics, including paid search campaigns from AdWords. It provides information on autotagging links in AdWords to automatically populate Analytics reports, and manually tagging other links. Autotagging allows distinguishing between organic and paid traffic. The document also covers linking AdWords and Analytics accounts to view AdWords data in Analytics reports, and addresses potential data discrepancies between the platforms.

Technology Business

Campaign Tracking and AdWords Integration

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