do you have a plan to get your fair share of the seasonal spend? If not, it’s time to get going. Amit Bhaiya, founder and CEO of DotcomWeavers—a web development company focused on helping eCommerce sites earn more business—believes there is one simple step to bring in more profit during this busy time of year.

1. ONE STEP TO INCREASE YOUR PROFIT DURING THE HOLIDAY SPENDING SPREE
The statistics are quite staggering. During November and December 2014 (the time of year known
as “the holiday season”), Americans spent a whopping $102 billion online. Yes, 102 BILLION
DOLLARS shopping via the internet! Considering the enormous opportunity that offers online
sellers like you, it’s extremely important to have a plan to bring more of these dollars to your
eCommerce site.
So, do you have a planto get your fair share ofthe seasonal spend? If not, it’s time to get
going.Amit Bhaiya,founder and CEO of DotcomWeavers—aweb development company
focused on helping eCommerce sites earn more business—believes there is one simple step to
bring in more profit during thisbusy time of year.
“I believe every online seller shouldtake timeduring the holidayseasonto develop and
implement an email communication plan,” Bhaiyaexplains.“I know it sounds obvious—and
possiblyoverly simple—but there are so many sellers vying for customers’ attentionthat it is
criticalto make yourself stand out. Emailis a low-cost, high-impact alternative.”
With that in mind, Bhaiyaoffers thesetips for threeof the most common situations
eCommerce owners may face:
 If a shopperhas an item in their cart but doesn’t make a purchase (aka“cart
abandonment”)—Send an email from a system that dynamicallypullsin an image of
theitem thecustomer expressed interest in. The message couldalso include some form
of time-sensitive incentive (for example, “receive 10% off if you buy today”)to really
drive home thepoint that youwant theirbusiness. Remember, too,to create a holiday
themefor theemail to addeven greater urgency to thecommunication. Bhaiyaandhis
team recommend the following emailgeneration software.
 If a shopper spendsa lot of time at yoursite but doesn’t add anything to their cart—
Send an emailthat offers product recommendations based on theirviewing history.
The send should includeimages of theitems you’rerecommending and hyperlinksthat
leadto theitem in your store. If youfind that thefirst emaildoesn’t elicit aresponse, be
sure to tryagain with a time-sensitive incentive. Again, be sure to buildtheemail
around theholidaytheme.
 If a shoppermakes a purchase—Wait a dayor two and then send an email thanking
them for theirloyaltyandencouraging themto see otheritems that might beof
interest. The content here wouldbe based on theirviewing and purchase history,and
dynamicallypulled into theemail.

2. Althoughthe commoncustomerprofiles Bhaiya identified are a great place to start, don’t be
afraid to try other alternatives based on yourorganization’s specific market segments. Doyou
have a heavy concentrationofmoms shoppingat yoursite? Build a mom-themed message. Is
yourcustomer base primarily males? Develop contentbased on their profile. What is your
customers’typical spendthreshold? Reference that figure in youremail and then offeran
incentive that drives them past that point.The possibilities for email segmentation are endless.
Still,no matter which approach youchoose, thefirst step is to get going.The holidayseason
will behere soon, so don’t wait any longer to use your emails to capture a biggerportionof the
billion-dollarholidayspend!
To speakwithaprofessional about emailmarketing,contactDotcomWeavers
at info@dotcomweavers.com or888.315.6518.
Website :http://www.dotcomweavers.com/