Slides from Ideation workshop given to Melbourne Accelerator Programme held at the University of Melbourne on 11 April 2013.
See www.getviable.com for more.
2. @getviable
Dougal Edwards
Cofounder & Head of product, GetViable
Digital product & user engagement expert
Deep digital product pedigree across
B2C & B2B / Media, Finance & Startup
Global experience leading digital product
strategies – idea to launch
GetViable is an online accelerator that helps you
discover, validate and build your startup ideas
12. @getviable
People can be overly concerned about
how their ideas will be perceived.
Most ideas never leave the thinker s
mind because of this internal editing.
You must loosen up the team to get
over this hesitation.
What was that feeling…?
15. @getviable
How might we…
Use parts of this problem for good?
Separate the problem from the experience?
Make it the opposite of the problem?
Challenge the assumption of the problem?
Change the status quo that
16. @getviable
The BIG idea – 3 minutes
Take a moment to get a little bit of background
“WHY?”
Think of a BIG idea that may (or may not) be an
answer to this problem.
DOESN’T MATTER (or does it?)
Pass it on
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Develop the idea – 3 minutes
Read the problem and the BIG idea.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
Pass it on
18. @getviable
Pass it on
Conclude the idea – 3 minutes
Read the problem and the ideas.
Look for a connection.
Ask yourself “WHY?”
Develop idea in a way you think might work.
21. @getviable
Questions, questions…
Do you know you are solving a problem?
Do you know whose problem you re solving?
Do you know what problem you’re solving?
How do you know?
Have you talked to people?
…Has your idea changed as a result?
22. @getviable
We always look at an issue or
problem through our own lens.
Our expertise, experiences
and bias leads us to our own
unique solution.
- Someone
23. @getviable
If I had an hour to solve a
problem I‘d spend 55 minutes
thinking about the problem
and 5 minutes thinking about
solutions.
(but today… we have the luxury of failing)
- Albert Einstein
24. @getviable
The journey of a startup idea
Minimum
Viable
Product
Traction
Woooohoooooo!
Confusion, Chaos
[Time & Money]
Validation
YAY!
32. @getviable
Idea Articulation
I am developing
(a defined offering)
to help (a target audience)
to (solve a problem)
with (secret sauce) .
33. @getviable
7 Rules of an Idea
1. Simple ideas win
2. Simple original ideas win more
3. Single revenue stream
4. Name your customer
5. Easy to explain
6. BIG market
7. Legitimate secret sauce
35. @getviable
Testing your startup idea
1. Share your idea – feedback rocks
2. Ideas don’t matter – execution does
3. Nobody is going to steal your idea
4. NDAs are obsolete and irrelevant