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International trends in learning analytics 
Dr Doug Clow 
Institute of Educational Technology 
The Open University, UK
The Open University 
• Largest university in the UK 
• 200,000 students 
• > 5,000 tutors 
• > 1,000 academic staff 
• Supported open learning 
• OpenLearn, YouTube, 
iTunesU, FutureLearn 
Milton Keynes
At scale, each year 
• ~400 courses 
• 200,000 students 
• > 1 million assignments 
• > 1 billion views of OU/BBC coproductions 
• > 3 million Moodle transactions per day 
Photo (cc) Marieke IJsendoorn-Kuijpers http://www.flickr.com/photos/mape_s/333862026//
1. learning analytics 
2. international activities 
3. trends from LASI 14
1. learning analytics
What is learning analytics? 
• the measurement, collection, analysis and reporting of 
data about learners and their contexts, for purposes of 
understanding and optimising learning and the 
environments in which it occurs 
– First International Conference on Learning Analytics And Knowledge (LAK11), Banff, Alberta, 
Feb 27-Mar 1, 2011 
Photo (CC)-BY Cris: http://flickr.com/photos/chrismatos/6917786197/
“collecting traces 
that learners leave 
behind and using 
those traces to 
improve learning” 
- Erik Duval 
http://erikduval.wordpress.com/2012/01/30/learning-analytics- 
and-educational-data-mining/ 
Photo public domain: http://commons.wikimedia.org/wiki/File:DESYNebelkammer.jpg
“feeding back the 
data exhaust” 
Big Data in 
Education 
Photo (CC)-BY Iain Watson http://www.flickr.com/photos/dagoaty/3329699788/
Clow, LAK12, 2012
• Predictive modeling, datamining (Blackboard) 
• Place students in one of three risk groups 
=> traffic light / signal / robot 
• Trigger for intervention emails 
• Dramatic retention improvements 
• Consistent grade performance improvement
2. international activities
• LAK conferences 
• LASI workshops 
• Flare local meetings 
• Storm PhD training 
• Journal of LA 
• … and more! 
www.solaresearch.org
International 
Educational Data Mining 
Society 
Annual conference IEDMS 
Journal of EDM 
www.educationaldatamining.org/
Learning Analytics 
Masters Program (LAMP) 
Open Learning Analytics (OLA) 
Photo (CC)-BY J. Aaron Farr on Flickr https://www.flickr.com/photos/jaaronfarr/2372892211
www.laceproject.eu 
Learning Analytics Community Exchange (FP7) 
• Evidence Hub 
• Events: SoLAR Flare, 24 Oct 14 
• Publications, briefings, webinars
3. trends from LASI 14
Public domain photo by Mancala http://en.wikipedia.org/wiki/File:HarvardYard.jpg
Photo (CC)-BY-NC-SA Trevor Patt on Flickr https://www.flickr.com/photos/trevorpatt/9978972256
• Privacy 
• Data protection 
• Ethics 
• Transparency 
Glasswinged butterfly, ? Greta oro 
Principles 
Photo (CC)-BY-NC-ND by Greg Foster on Flickr http://www.flickr.com/photos/gregfoster/3365801458/
Readiness 
• Policy, leadership, governance 
• Learning analytics professionals & teams 
– Multi-skilled 
Photo (CC)-BY Blair Gannon on Flickr https://www.flickr.com/photos/blairgannon/14223294295
Technology 
• Systems for 
implementation 
• Analysis tools and 
techniques 
• Machine learning 
Photo (CC)-BY-NC-SA Moon Lee on Flickr https://www.flickr.com/photos/imagezen/65199660
Research issues 
• Theory vs data 
• Learning sciences 
• Educational research 
Photo (CC)-BY Karen Roe on Flickr http://www.flickr.com/photos/karen_roe/4916422687/
New contexts 
• Blended learning 
• Informal learning 
• MOOCs 
Massive Open Online Courses 
cc licensed ( BY) flickr photo by Randy Robertson: http://www.flickr.com/photos/randysonofrobert/337922766/
final words
catnip for 
senior 
managers 
Photo (CC)-BY Dylan Ashe https://www.flickr.com/photos/ackook/3929957511/
Photo (CC)-BY kaybee07 on Flickr https://www.flickr.com/photos/kurtbudiarto/7026555821
Thanks to: 
People: 
•OU Learning Analytics: IET Student Statistics and Survey Team, Gill Kirkup 
and the other Data Wranglers, Kevin Mayles, Belinda Tynan, Simon 
Buckingham Shum, Rebecca Ferguson, Bart Rientes, Sharon Slade, many 
others 
•LACE: Rebecca Ferguson, Simon Cross, Michelle Bailey, Rebecca Wilson, 
Evaghn De Souza, project partners. 
•The learning analytics community, including SoLAR, IEDMS, those I’ve met at 
LAK and LASI 
Funders: 
• LACE: European Commission 619424-FP7-ICT-2013-11
Doug Clow 
@dougclow 
dougclow.org 
doug.clow@open.ac.uk 
This work is licensed under a Creative Commons Attribution 3.0 Unported License
cc licensed ( BY ) flickr photo by David Goehring: http://flickr.com/photos/carbonnyc/33413040/

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International trends in learning analytics (SAHELA conference)

  • 1. International trends in learning analytics Dr Doug Clow Institute of Educational Technology The Open University, UK
  • 2. The Open University • Largest university in the UK • 200,000 students • > 5,000 tutors • > 1,000 academic staff • Supported open learning • OpenLearn, YouTube, iTunesU, FutureLearn Milton Keynes
  • 3. At scale, each year • ~400 courses • 200,000 students • > 1 million assignments • > 1 billion views of OU/BBC coproductions • > 3 million Moodle transactions per day Photo (cc) Marieke IJsendoorn-Kuijpers http://www.flickr.com/photos/mape_s/333862026//
  • 4.
  • 5. 1. learning analytics 2. international activities 3. trends from LASI 14
  • 7. What is learning analytics? • the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs – First International Conference on Learning Analytics And Knowledge (LAK11), Banff, Alberta, Feb 27-Mar 1, 2011 Photo (CC)-BY Cris: http://flickr.com/photos/chrismatos/6917786197/
  • 8. “collecting traces that learners leave behind and using those traces to improve learning” - Erik Duval http://erikduval.wordpress.com/2012/01/30/learning-analytics- and-educational-data-mining/ Photo public domain: http://commons.wikimedia.org/wiki/File:DESYNebelkammer.jpg
  • 9. “feeding back the data exhaust” Big Data in Education Photo (CC)-BY Iain Watson http://www.flickr.com/photos/dagoaty/3329699788/
  • 11. • Predictive modeling, datamining (Blackboard) • Place students in one of three risk groups => traffic light / signal / robot • Trigger for intervention emails • Dramatic retention improvements • Consistent grade performance improvement
  • 13. • LAK conferences • LASI workshops • Flare local meetings • Storm PhD training • Journal of LA • … and more! www.solaresearch.org
  • 14. International Educational Data Mining Society Annual conference IEDMS Journal of EDM www.educationaldatamining.org/
  • 15. Learning Analytics Masters Program (LAMP) Open Learning Analytics (OLA) Photo (CC)-BY J. Aaron Farr on Flickr https://www.flickr.com/photos/jaaronfarr/2372892211
  • 16. www.laceproject.eu Learning Analytics Community Exchange (FP7) • Evidence Hub • Events: SoLAR Flare, 24 Oct 14 • Publications, briefings, webinars
  • 17. 3. trends from LASI 14
  • 18. Public domain photo by Mancala http://en.wikipedia.org/wiki/File:HarvardYard.jpg
  • 19. Photo (CC)-BY-NC-SA Trevor Patt on Flickr https://www.flickr.com/photos/trevorpatt/9978972256
  • 20. • Privacy • Data protection • Ethics • Transparency Glasswinged butterfly, ? Greta oro Principles Photo (CC)-BY-NC-ND by Greg Foster on Flickr http://www.flickr.com/photos/gregfoster/3365801458/
  • 21. Readiness • Policy, leadership, governance • Learning analytics professionals & teams – Multi-skilled Photo (CC)-BY Blair Gannon on Flickr https://www.flickr.com/photos/blairgannon/14223294295
  • 22. Technology • Systems for implementation • Analysis tools and techniques • Machine learning Photo (CC)-BY-NC-SA Moon Lee on Flickr https://www.flickr.com/photos/imagezen/65199660
  • 23. Research issues • Theory vs data • Learning sciences • Educational research Photo (CC)-BY Karen Roe on Flickr http://www.flickr.com/photos/karen_roe/4916422687/
  • 24. New contexts • Blended learning • Informal learning • MOOCs Massive Open Online Courses cc licensed ( BY) flickr photo by Randy Robertson: http://www.flickr.com/photos/randysonofrobert/337922766/
  • 26. catnip for senior managers Photo (CC)-BY Dylan Ashe https://www.flickr.com/photos/ackook/3929957511/
  • 27. Photo (CC)-BY kaybee07 on Flickr https://www.flickr.com/photos/kurtbudiarto/7026555821
  • 28. Thanks to: People: •OU Learning Analytics: IET Student Statistics and Survey Team, Gill Kirkup and the other Data Wranglers, Kevin Mayles, Belinda Tynan, Simon Buckingham Shum, Rebecca Ferguson, Bart Rientes, Sharon Slade, many others •LACE: Rebecca Ferguson, Simon Cross, Michelle Bailey, Rebecca Wilson, Evaghn De Souza, project partners. •The learning analytics community, including SoLAR, IEDMS, those I’ve met at LAK and LASI Funders: • LACE: European Commission 619424-FP7-ICT-2013-11
  • 29. Doug Clow @dougclow dougclow.org doug.clow@open.ac.uk This work is licensed under a Creative Commons Attribution 3.0 Unported License
  • 30. cc licensed ( BY ) flickr photo by David Goehring: http://flickr.com/photos/carbonnyc/33413040/

Notas del editor

  1. Like Unisa, but smaller (funding cuts) and more British
  2. Transactions figure from 2011! Second-largest Moodle installation in the world. We are big, but we care.
  3. Better than Horizon Report or Gartner or your money back.
  4. Data mining, academic analytics, learner analytics – focus here is on the learning, not the management and administration of learning
  5. Photo: Cloud Chamber at the German Electron Synchrotron DESY
  6. Our data isn’t big. Most fits in Excel! Small data = Excel, Medium = laptop with R or other stats, Big = need special servers/cloud services
  7. Without interventions: still good stuff: computer science, educational research, business intelligence But only LA if fed back. Speed and length of cycles: instant feedback as you learn, through to govt policy
  8. Concrete example
  9. LAMP: Shared curriculum development. Online. OLA: open source learning analytics products and services. Interop …
  10. Personal influence!
  11. LASI14, Harvard. Cambridge, Mass. Old, beautiful buildings in leafy surroundings.
  12. Also some not so old & beautiful buildings, including the Gutman Library where we were. Some of the themes – personal view.
  13. Data protection – longstanding EU legislation; POPI Protn of Persl Info Act here newer. Ethics vast, complex, tricky. 1% chance succeed. Vs ignoring info could help success. Ethics critical path. Sharon Slade leading at OU, tomorrow keynote. Transparency – to learners, but to the outside. Shared processes.
  14. Statistical understanding. OU has senior leadership, PVC(Academic) championing, VC keen. Who do you need to do this stuff? Quantitative skills. But also educational understanding. Systems integration. Communication. Data scientist is a statistician with a Mac.
  15. Enterprise level, Data Warehousing. Dashboards. R, Python – sexy, open; SPSS, SAS, widespread but closed. Excel! Machine learning. Want to understand LA, learn about machine learning. Predictions, classifiers, recommenders.
  16. Futurelearn!
  17. Senior managers care about bums on seats and money. They’re paid to. The good ones – most of them – also care about other things. You care about teaching and learning. Get involved!
  18. There’s a lot that looks impressive, but less elegant beneath the surface. Swan metaphor Learning analytics is a new field.
  19. Big thanks in small fonts