SlideShare una empresa de Scribd logo
1 de 157
 
Relationship Marketing ,[object Object],[object Object],http://en.wikipedia.org/wiki/Relationship_marketing
Share not Sell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Building Relationships Online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Use of Social Network Web Sites by Age Source National Association of REALTORS® 2007 Profile of Home Buyers and Sellers
 
 
 
http://news.cnet.com/8301-13577_3-10160850-36.html
CEBAA Media Plan of Action
CEBAA Budget 2.0
Your Return on Investment
Budget Item Resource Set up Fee/mths. Snag-It www.TechSmith.com $49 N/A Camtasia www.TechSmith.com $299 N/A Fujitsu ScanSnap Adobe professional www.NewEgg.com $450 Included N/A N/A Efax www.Efax.com $0 $15 Self-Hosted WordPress blog www.GoDaddy.com   $80 $5 Digital video camera www.FlipVideo.com $199 N/A Podcast www.Hipcast.com $0 $10 Digital Camera www.NewEgg.com   $300 N/A USB video camera www.Logitech.com $100 N/A IDX solution  www.Wolfnet.com $700 $150 Total $2177 $180
Snag-It
Camtasia
Fujitsu ScanSnap
Adobe Acrobat Professional
Self-Hosted WordPress blog
Digital Video Camera
Podcast
USB video camera
Create Social Media Accounts
Create these accounts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create Spreadsheet of Accounts Login URL Username Password Profile URL Linkedin.com [email_address]   Link1234 http://www.linkedin.com/in/dougdevitre   Facebook.com [email_address]   Face1234 http://www.facebook.com/people/Doug-Devitre/628201438   Twitter.com DougDevitre Twit1234 http://twitter.com/dougdevitre
Every Social Media Account Needs a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Appendix A – Social Media Template
Google Accounts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why  www.Gmail.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  http://Docs.Google.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  http://Calendar.Google.com   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  http://www.google.com/reader   ,[object Object]
Why  http://GoogleAnalytics.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Why RSS?
Reader vs. Publisher
Ways to View RSS Feed
Steps to Creating Blog
Do you have time to blog?
 
Multiple Authors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing Broker Authoring ,[object Object],[object Object],[object Object],[object Object]
Agent Authoring ,[object Object],[object Object],[object Object]
Staff Authoring ,[object Object],[object Object],[object Object],[object Object]
Set Recurring Appointment in Outlook
 
Time Release Entry
Why  www.WordPress.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Advantages of FeedBurner ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.LinkedIn.com  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Add Connections
Finding Contacts on LinkedIn
Choose Websites
Recommendations
Group Discussions
Q&A
Add Applications ,[object Object],[object Object],[object Object],[object Object]
Read Network Updates Using RSS
www.Twitter.com
www.Twitter.com  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follow People ,[object Object],[object Object]
Followers
www.Flickr.com  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Profile
Upload Photos
Titles, Descriptions, and Tags ,[object Object],[object Object],[object Object]
Photostream
www.Box.Net ,[object Object],[object Object],[object Object],[object Object],[object Object]
Documents by Folder
Box.net Folders ,[object Object],[object Object],[object Object],[object Object]
Sharing Documents
Embed Widget to a Blog or Website ,[object Object]
Facebook Pages for  and Groups By Doug Devitre http://www.DougDevitre.com
Why Use Facebook for Broker? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Page vs. Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Create a Facebook Page ,[object Object],[object Object],[object Object]
Create a Facebook Page ,[object Object],[object Object]
Edit Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Set up preferences for each section
Facebook Page Tools Information Event Calendar Discussions Wall Reviews Videos Notes Photos
Benefits of Events ,[object Object],[object Object],[object Object],[object Object]
Events: Step 1 Event Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events: Step 2 Customize Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events: Step 3 Guest List ,[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Notes ,[object Object],[object Object],[object Object]
Import a Blog Using RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Insert blog feed
RSS feed for Posted Notes ,[object Object]
 
Learning Objectives
Create account at  www.FriendFeed.com
Add Social Media Profiles
Available Social Websites ,[object Object]
 
www.SlideShare.net ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Profile
Upload Presentations
My Slideshows
Share Presentations
www.YouTube.com  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a YouTube profile ,[object Object],[object Object]
Design the Channel ,[object Object],[object Object],[object Object],[object Object]
Upload Video
Marketing videos
Embed HTML Source Code Paste CTRL-V Source Code selected
Create a Background
Playlists
Set Up Playlists
Favorites
Subscriptions
Custom Video Players
www.DougDevitre.com
Integrate RSS Feeds
Integrate RSS Feeds ,[object Object],[object Object],[object Object],[object Object]
Example RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog ,[object Object]
Locate Twitter RSS Feed http://twitter.com/statuses/user_timeline/23900486.rss
Locate SlideShare RSS Feed http://www.slideshare.net/rss/user/lkwoodrealestate
Locate Flickr RSS Feed http://api.flickr.com/services/feeds/photos_public.gne?id=36274634@N06&lang=en-us&format=rss_200
Locate FriendFeed RSS Feed http://friendfeed.com/lkwoodrealestate?format=atom
Locate Del.icio.us Feed http://feeds.delicious.com/v2/rss/lkwoodrealestate?count=15
Google Calendar http://www.google.com/calendar/feeds/lkwoodrealestate%40gmail.com/public/basic 1. 2. 3.
www.WidgetBox.com   1. 2. Choose Blog Feed Paste feed link location
Edit Widget Box Properties Edit Layout 2. 1.
Get Widget Box 1. 2. Publish feed to website using HTML source code
Paste to Blog HTML Editor 4. 5. Open up Widgets Tab Paste HTML source code
Assign responsibilities
Assign Responsibilities
Responsibilities by Action
Videos
Pictures
Events
Blog Entries
Listings
Badges/Widgets
Tracking Performance
Tracking Performance
Blog Statistics
YouTube
Slideshare Views
Twitter Counter
Facebook Fans
Broker Manual Policy
Broker Manual Policy
Choose Which Profiles Agents Can Use ,[object Object],[object Object],[object Object],[object Object]
Social Media Time Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broker Waiver of Liability ,[object Object],[object Object]
Disclosure of Participation ,[object Object]
Risk Reduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CEBAA Media Plan of Action
非常感謝 ,  どうも ,  shukrān, tak, Merci, danke,  ευχαριστώ , mahalo, grazie, Dzięki,  спасибо , gracias, Thank you!  http://www.DougDevitre.com

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