E-mail is still the preferred method of communication and a cost effective approach to reaching your clients. However, it doesn't seem to work for some businesses.
In this webinar, we will take a systematic approach to creating value-driven e-mail campaigns designed specifically for your target audiences, while minimizing the probability of your efforts ending up in a spam folder. Doug will provide you with tips for remaining relevant in your clients' e-mail in-boxes so that you can focus on building your company's brand and services.
In this webinar you will be able to:
* List the reasons why e-mail does not get delivered to recipients and learn how to overcome those obstacles.
* List the steps to creating value-driven e-mail campaigns to which others will want to subscribe and receive on a predetermined schedule.
* Define RSS e-mail campaigns and how to automate the sending of a monthly e-mail newsletter pulled from articles in your blog.
10. Email Signature Too Long
Doug Devitre e-PRO, CRS, GRI, ABR, MRE, PMN
Prudential Alliance REALTORS®
1588 South Lindbergh Blvd. Ste.210
Ladue, MO 63131
314.496.5973 Cell
314.754.8302 eFax
314.997.7600 Office
www.MoveWithDoug.com Search for all available homes for sale.
www.StLouisLoftSource.com The first ever video blog in the Downtown St. Louis Metropolitan area
www.STLpodcast.com The first ever real estate podcast in the St. Louis area
www.VirtualOpens.com The first ever virtual open house in the S. Louis area
www.DougDevitre.com Search for all available homes in the St. Louis area
www.ReTechTraining.com Real Estate consulting and technology services for associations, companies and brokers
www.PrudentialAlliance.com Search for area homes for sale in the St. Louis area
www.BuyingSTL.com Search for more homes in the St. Louis area
www.MyVoteForDoug.com while you are at Vote for Doug
www.STLpulse.com I don’t know what this means but I am sure it will take you somewhere on the web
www.EmailSignatureTooLong.com Okay I think you get the point about long email signatures
Designations
e-PRO – Certified internet marketing specialist
MRE – Master of Real Estate
CRS – Council of Residential Specialist
GRI – Graduate of the REALTOR® Institute
ABR® - Accredited Buyer Representative
PMN – Performance Management Network
TRC – Transnational Referral Certified
CHNS – Certified New Home Specialist
SRS – Sellers Representative Specialist
11. Email Signature Page 2
TERMS & CONDITIONS This offer is valid only when applied to new registrations, and
cannot be applied to transfers or cancellations. Offer expires May 31, 2008 and cannot be
combined with any other promotional offer. Use offer code LA1V. Attendance at the
seminar must occur by October 31, 2008. Books will be shipped upon receipt of payment.
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12. Path of the Email
Email Server Email Server
Email So3ware Email So3ware
Outlook Gmail Outlook Gmail
13. Path of the Email
Email Server Email Server
1. Server says SPAM
Email So3ware Email So3ware
2. Wrong email
address
3. Outlook
Server Eme out Gmail Outlook Gmail
14. Path of the Email
Email Server Email Server
1. Server says SPAM
Email So3ware Email So3ware
2. Wrong email 1. So3ware says SPAM
address 2. Filtered to junk mail
3. Outlook
Server Eme out Gmail 3. User never opened Gmail
Outlook
25. Email to Text Message
http://www.livejournal.com/tools/textmessage.bml?mode=details
26. High Quality Links
• Link to website blog
• Link to blog entry
• Subscribe to blog RSS feed
• Link to PowerPoint presentation
• Link to online documents
• Link social media accounts
• Link to call to action.
35. Steps to Creating an
Email Sig
• Start on a Microsoft
Word document
• Adjust formating
• Insert hyperlinks
• Copy to clipboard
• Paste into email
software
36. Multiple Email Signatures
• Thank you for contacting me
• Should I follow up with you?
• Thanks for visiting my open house
• Personal
• Representing another
organization
• Email signature with vCard
44. Categories of Posts
• Individual neighborhood
• 1st Time Home Buyers
• Investors
• Commercial
• Community Events
45. Example Blog Category Links
• http://dougdevitre.com/category/event-recaps/
• http://dougdevitre.com/category/agents/
• http://dougdevitre.com/category/instructors/
• http://dougdevitre.com/category/realtor-associations/
• http://dougdevitre.com/category/brokers/
“Categories help you micro-niche your blog.”
46. Every Category of Blog
Posts Has a RSS Feed
• http://dougdevitre.com/category/event-recaps/feed
• http://dougdevitre.com/category/instructors/feed
• http://dougdevitre.com/category/realtor-associations/feed
• http://dougdevitre.com/category/agents/feed
• http://dougdevitre.com/category/brokers/feed