Information Management Strategy
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Information managers, community managers, and department leaders need a simple to use and comprehensive information management strategy. This presentation delivers a step by step action plan to execute. Check out http://dougdevitre.com/sa for more ideas.
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Information Management Strategy
- 2. Information Management Strategy Curation CreationCollaboration Use this model to develop the best information management strategy to ensure strategic objectives are met with the least amount of time, least amount of risk, and a highest return on impact.
- 3. Curation What activities are necessary? Keyword monitoring RSS feed subscriptions Influencers Social media How to execute Find videos demonstrating best practices. Create job descriptions and process maps. Create set up and maintenance calendar.
- 4. Keyword monitoring The steps to complete Create a Microsoft Excel spreadsheet of the targeted keywords. Create Google Alerts for the targeted keywords reviewed and acted upon. Set up social media keyword search dashboards. Notes Find someone on http://fiverr.com to create this for you. Create a folder of spreadsheets and documents for files. Store passwords in a shared key chain.
- 5. Microsoft Excel spreadsheet of targeted keywords This could include executive profiles, product names, or competition in the market. Analyze keyword metrics. Prioritize keywords with the greatest visibility.
- 6. Create Google Alerts for the targeted keywords Steps to complete Response Review Google Alerts regularly to determine if content needs to be reviewed and acted upon. Alert Subscribe to each Google alert by RSS feed. Profile Create a Google profile for team member to represent the company. Notes Consistently add/remove better targeted alerts to ensure a high quality source of desired search terms. Monitor alerts daily.
- 7. RSS feed subscriptions Steps to complete Make decision to respond Review entries daily Create folders for categories of RSS feeds such as best customers, partners, affiliates, suppliers, etc. Subscribe to the top 100 industry blogs using a RSS reader Notes Develop a database of categorized RSS feeds to quickly access new relevant content, build relationships with other online influencers, and continue a dialogue to support company initiatives.
- 8. Influencers Steps to complete Build the database Create a campaign Build relationships Notes Once you build relationships with high level influencers it will be easier for your voice to be heard, they help do some marketing for you, and protect online image when in consideration.
- 9. Build the database Steps to complete List • Make a Microsoft Excel spreadsheet of the top influencers in the industry. Segment • Segment list according to customer type. Campaign • Assign the appropriate campaign. Notes Use a social media tools like Rapportive, Hootsuite, or SocialMention to find influencers on multiple sites. Integrate an email campaign to build trust and extend value.
- 10. Create a campaign Make a list of activities to build a relationship upon first encounter. Create the process for maintaining relationship.
- 11. Build relationships Customer relationships Social media engagement Special access Private invitations VIP program Notes Once you categories markets served you can then choose at which level to participate in discussions. Prioritize how you spend time on each customer type.
- 12. Social media What tools do we use? Select best tool Twitter Facebook Linkedin YouTube Wordpress Notes Create a social media dashboard to visit one place to operate all of the accounts (for example, use specific apps from your iPhone). Identify metrics to improve.
- 13. Twitter • Create Twitter lists of best customers, partners, affiliates, suppliers, etc.Twitter lists • Make a list of Twitter of popular hashtags for each company.Hashtags • Set up instant message notifications for VIPs.Notifications
- 14. Facebook • Like pages of best customers, partners, affiliates, suppliers, etc. • Create Facebook pages lists of best customers, partners, affiliates, suppliers, etc. • Join industry groups. Setup • Monitor pages and profiles for high priority accounts. • Review profiles for high risk correspondence. • Respond using mobile apps. Maintenance
- 15. YouTube • Subscribe to the YouTube Channels all best customers, partners, affiliates, suppliers, etc. • Create playlists of videos that support company initiatives. Setup • Upload videos that contain public announcements. • Optimize keywords and call to actions on videos. Maintenance
- 16. Collaboration Which areas? Internal External Notes We want facilitate collaboration at the highest level using existing expertise, skill sets, and technology inside and outside the company.
- 17. Internal Options Choosing the right tools • Video chat • IM mobile group chat • Screen share Skills training • Productivity • Presentation • Retention of information Notes Find a problem and then find the right solution, process, and path to least resistance. Once the right tool is selected then skills training is necessary to increase internal productivity.
- 18. Choosing the right tools Computer • Video chat • IM mobile group chat • Screen share • Online team meetings Mobile • Video chat • IM mobile group chat • Email • Social media
- 19. Skills training Productivity • File sharing, decision making, and collaboration using software. Presentation • Presenting verbal and written opinions or facts in a logical sequence and delivery. Retention of information • Assimilating data from multiple sources and tools.
- 20. External Announcements • Google Hangouts with customers and suppliers • Skype interviews with influencers and decision makers. Events • Tweet ups to handle customer perceptions. • Focus groups to determine high priorities. Social media • Contests to increase customer engagement. • Fast response to customer inquiries. Surveys • Create customer surveys to enhance life cycle satisfaction. • Operational feedback to improve process.
- 21. Creation 3 Components Content Channels Conversation Questions to ask What is the message? Where does it go? How do we communicate?
- 22. Content Creation Structure • Identify the objective structure the message to communicate. Media • Choose the easiest and most engaging form of content to consumer. Production • Produce the content according to best practices using the right channel.
- 23. Process For Content Creation Identify the objective structure the message to communicate. Choose the easiest and most engaging form of content to consumer. Produce the content according to best practices using the right channel. Develop skill sets to use the right content creation tool. Develop expertise to communicate the message using the tool. Finding the best technology to use.
- 24. Channels Where do we post? Channels Public blog YouTube Facebook Twitter Internal blog Mobile app More questions Who is our audience? What do we want them to do next? How can we influence? Do we post to all channels?
- 25. Conversation Ask better questions Engage in social media Engage by commenting on blogs
Notas del editor
- This could include executive profiles, product names, or competition in the market.