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Six Ways to Build
Your Online Brand
     by @DougDevitre
When you update
 your website
 who knows
   about it?
What % of
your email is
SPAM ?
Six Ways to Build Your Online Brand fo REALTORS
What % of your time
is spent on the phone/
  email answering the
 same questions?
6
Blog
Facebook
Linkedin
YouTube
SlideShare
Twitter
Frequently Asked Questions
Communication Process
12 Steps to Build a Blog
12 Step Program
Choose Calls to Action

• Fill out this form
• Subscribe to RSS
• Search for homes
• Download special report
• Contact us
• Expiring offer
Theme Selection

• http://WooThemes.com
• http://StudioPress.com
• http://ThemeForest.net
• http://iThemes.com
Choose Blog Settings

• General
• Writing
• Comments
• Permalinks
• Plugin settings
Page Architecture

• IDX search
• About me
• Neighborhood profiles
• Contact me
• Special reports or offers
Author Selection
• Lead agent
• Listing agent
• Buyer agent
• Assistant
• Lender
• Title company
Categories Selection

• Sections of newspaper
• Neighborhoods
• Micro-niches
• Random thoughts
Handling Comments
Plugin Selection

• Google XML Sitemaps
• All in one SEO pack
• WP-touch
• Tweetmeme
• Mailchimp
Widget Selection

• Text widgets
• Categories
• Links
• Recent posts
• MailChimp
Social Media Integration

• http://Wibiya.com
• http://Widgetbox.com
• http://Twitterfeed.com
• http://Involver.com
• Linkedin Application
Video
Kodak Zi8 Pocket
 Video Camera
• HD 1080
• SD Card
• Mic jack
• Still pictures
   http://store.kodak.com/store/ekconsus/en_US/pd/
   Zi8_Pocket_Video_Camera/productID.156585800
Categories of Videos

• Video tours
• Neighborhood videos
• Video testimonials
• Live events
• Video screen capture
http://www.youtube.com/
      movewithdoug
YouTube Playlists
• Neighborhood tour
• Property tour
• Video testimonials
• Screen capture videos
• Live events
• Mobile uploads
• Personal
Playlist Views
    Grid View             vs.      Player View
http://www.youtube.com/         http://www.youtube.com/
   movewithdoug#g/p                movewithdoug#p/p




Every playlist is assigned its own hyperlink.
YouTube Favorites
YouTube Search
      Optimization

The Title goes in the 1st few
lines of the description and
       also in the tags.
                            34
PowerPoint
http://SlideShare.net
Types of Presentations

      List              Process          Presentation

  22 Ways to         11 Steps to Buy a
 Maximize Your        Property Using       Investor
  Investment             Your IRA
                      8 Steps to Get
    56 Problems
                     Pre-approved for       Buyer
Inspectors Will Find
                       a Home Loan
http://www.slideshare.net/pacificlots/why-
  relocate-to-costa-rica-an-expats-guide
http://www.slideshare.net/
dougdevitre/presentations
SlideShare Search
       Optimization

The Title goes in the 1st few
lines of the description and
       also in the tags.
                            40
Pictures
What Pictures to Take?

• Tourism
• Lifestyle
• Neighborhoods
• Activities
• Community
• Events
Kodak EasyShare M580




 http://store.kodak.com/store/ekconsus/en_US/pd/
   M580_Digital_Camera/productID.169771600
Flickr
Upload Photos
Photostream
SlideShow Share


•   Picture 9
Flickr Photos
http://animoto.com/
      realestate
Six Ways to Build Your Online Brand fo REALTORS
Personal = Facebook Profile
Business = Facebook Fan page



                               51
52
http://Facebook.com/DougDevitreDelivers
Tips for Fan Pages
• Create yourself
• Name the page the
  product of your service
• Post helpful business
  related content
• Comment on your
  comments
7. RSS Feed
Where does it go?
• RSS feed
• RSS reader
• Facebook
• Linkedin
• Twitter
• Blog
• Email
• Friendfeed
2. Online Documents




Online Documents
PDF Documents
•   Buyer agreement

•   Sales contract

•   Country information

•   Buyer relocation package

•   Investment property guide

•   Loan approval documentation

•   Legal and tax information as a foreigner
Excel Documents

• Financing alternatives
• Investment analysis
• Rent vs. own analysis
• Principle - Interest - Taxes - Insurance
• Monthly budget for living in country
Categories of Clients

• Investors
• Immigrants
• 2nd homes
• Retirees
Six Ways to Build Your Online Brand fo REALTORS
Six Ways to Build Your Online Brand fo REALTORS
Six Ways to Build Your Online Brand fo REALTORS
Plan of Action
Assessment Tools

http://Docs.Google.com

   http://wufoo.com

http://SurveyMonkey.com
Question Types
• Text
• Paragraph text
• Multiple choice
• Choose from list
• Scale
• Grid
Assessment Production
Spreadsheet of Answers

• Publish result to web in
  real time
• Report to Board of
  Directors for action
• Import into email
  marketing software
• Import into Gmail/
  Twitter
Answers With Charts
Six Ways to Build Your Online Brand fo REALTORS
Know
the
Why

Delegate
the
How

                    70
How
much
are
YOU
worth
per
hour?




                               71
Find
Your
Human




                  72
http://budurl.com/delegatethehow
Agent Responsibilities
• Build relationships
• Speak/consult
• Write articles
• Capture pictures
• Capture videos
• Bookmark sites
• Produce PowerPoint/Keynote/Prezi
Admin Responsibilities
• Create accounts
• Optimize profile
• Create toolbar
• Integrate RSS feeds
• Edit raw content
• Optimize and upload
  content
Optimize and Upload
• Blog posts
• YouTube videos
• Podcasts
• Flickr photos
• Box.net documents
• PowerPoint/Keynote/Prezi
Subscribe to the Action

http://feeds.feedburner.com/dougdevitredelivers/
http://www.facebook.com/DougDevitreDelivers
http://twitter.com/dougdevitre
http://www.linkedin.com/in/dougdevitre
http://delicious.com/dougdevitre
http://www.flickr.com/photos/dougdevitre/
http://www.youtube.com/user/MoveWithDoug

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Six Ways to Build Your Online Brand fo REALTORS

Notas del editor

  1. To upload photos to your Flickr profile you follow these steps: Start from the home page Click upload photos on the right side of the page A list of steps will now be displayed Click under step 1 Choose Photos A window will pop open under My Documents to browse for pictures to upload to Flickr. You may select as many as you like but the maximum size of photos one can upload is 100MB per month unless you want to pay a monthly fee for more storage. Once the photos have been selected choose the privacy settings and select Upload Photos At the bottom of the screen a check mark will appear and to the right click on the link Add a Description
  2. The Photostream shows all of your recent photos in the middle and the photo sets on the right hand side. This is the site that you want to direct people to instead of your profile page. Copy the URL at the top of the screen from the Photostream page and use this in your email marketing. At the bottom of the Photostream there is a link for others to subscribe to receive your photos as you upload them to your website. Use this feed also to promote your photos among other online social profiles.