Presentation by Doug Hay, CEO of Doug Hay & Associates covering how to integrate the various elements to maximize the ROI for small and medium businesses.

1. Integrated Marketing For Success Presenter: Doug Hay, CEO

10. We already know that Google is a huge proponent of social media. In fact, Matt Cutts, the head of web spam at Google, has stated on multiple occasions that one great way to succeed in SEO is to create a blog and push those blog posts out through social media profiles ( learn more about this here ).

16. Photo credit: http://reodispenser.com/

18. The Long Tail

20. http://www.novamind.com

21. Photo credit: http://www.mersiomarketing.com/blog/

24. Image credit: http://www.gapingvoid.com

25. http://www.awarenessnetworks.com

27. http://www.trafficteria.com/

30. Integrated Marketing Strategy Social Media Blog Offline Marketing Web Site

48. Google Search Results Page Track how supporters are engaging with you through various channels online. What are they doing and where are they doing it? What paths are the taking as they move between your website, blog, email, and social media profiles? What types of content seem to work best in your email newsletter versus your blog or Twitter? Also think about ways you can reuse content across channels. Listen to the conversations and bring what you learn back into new content. Can you post a question on Facebook or Twitter and use the conversation there to guide the creation of a blog post?

54. Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing "inbound marketing" where you help yourself "get found" by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a "hub" for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip Read more: http://blog.hubspot.com/blog/tabid/6307/bid/2989/inbound-marketing-vs-outbound-marketing.aspx#ixzz0rtrPqiJF

69. Sample of Keyword Research