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Be t t e r t e c hnol ogy f or be t t e r
c o m uni c at i ons
     m
W m Sum er U ver si t y, 3 Jul y 2009
 ei ar m    ni
Dougl a s Ar e l l a ne s , M a D
                             edi evel opment Loan Fund/ Cent er f or Advanced M a, Pr ague
                                                                               edi
M c z Fl o r , R
 i              edakt i on und Al l t ag, B l i n
                                           er
The B g Pi ct ur e
     i




                     Fl i ckr : Et han H n
                                        ei
The B g Pi ct ur e
     i



Technol ogy i s
  Cheaper
  M e w despr ead
   or    i
  M e adopt ed
   or
  M e com i cat ed?
   or      pl

                      Fl i ckr : Et han H n
                                         ei
Set t i ng cl ear goal s f or
your t ech

C m m st akes
 om on i
How t o com uni cat e w t h
             m         i
  t echi es
Pr act i cal advi ce




                                Fl i ckr : I t sgr eg
Tug of War




 Coor di nat i on    Secr ecy and
  and                  pr i vacy
                                Fl i ckr : Quasar sgl ow
Tug of War




 Mass         Tar get ed
  audi ence     audi ence    Fl i ckr : Quasar sgl ow
Tug of War




  Pr i ce    Per f or mance
                         Fl i ckr : Quasar sgl ow
Tug of War




  G t i ng i t
    et             G t i ng i t
                     et
   per f ect        out on t i m e
                              Fl i ckr : Quasar sgl ow
H ow t o
com uni cat
    m
e
w t h your
  i
t echi es




              Fl i ckr : G ant M t chel
                          r     i
How t o com uni cat e
           m
w t h your t echi es
 i




                    Lear n
                     about w  hat
                     t he
                     t echi es
                     ar e doi ng
                     f or you
                              Dougl as Ar el l anes
How t o com uni cat e
           m
w t h your t echi es
 i




   Focus on what you w ,
                        ant
    not how you get i t
                              Fl i ckr : C i s O ensl
                                          hr    w
How t o com uni cat e
           m
w t h your t echi es
 i




   B consi st ent w t h your
      e             i
    r equi r em s
               ent
                                Fl i ckr : Jon W son
                                                at
How t o com uni cat e
           m
w t h your t echi es
 i




   Changi ng t he r equi r em s
                              ent
    changes t he pr i ce
                               Fl i ckr : Al ast ai r Thompso
How t o com uni cat e
           m
w t h your t echi es
 i




   Make a speci f i cat i on and
    st i ck t o i t
                                    Fl i ckr : D i ne23
                                                ef
How t o com uni cat e
           m
w t h your t echi es
 i




   I dent i f y “ nt er pr et er s” you
                  i
    can com uni cat e w t h ( and
               m            i
                                    Fl i ckr : Pet t er i Sul on
How t o com uni cat e
           m
w t h your t echi es
 i

   Agr ee on cl ear del i ver abl es
   Agr ee on a t i m i ne and t i e
                       el
    del i ver y t o f ul l payment
   Under st and t hei r m i vat i ons
                            ot
       Ar e your t echi es “ er cenar i es” or
                              m
        “ r ue bel i ever s?”
         t
   G a second opi ni on
     et
       And maybe a t hi r d
   Don' t be i nt i m dat ed
                      i
       I t ' s your pr oj ect
W hat m akes
t echnol ogy
pr oj ect s f ai l ?




                   Fl i ckr : Rebecca Lade
W hat m akes
t echnol ogy
pr oj ect s f ai l ?
         N com i t m
           o    m ent
         Too am t i ous
                bi




                    Fl i ckr : Rebecca Lade
W hat m akes
t echnol ogy
pr oj ect s f ai l ?
         O sour ci ng
           ut
          ever yt hi ng
         “ ot i nvent ed
           N
          her e”
          syndr om e

                    Fl i ckr : Rebecca Lade
W hat m akes
t echnol ogy
pr oj ect s f ai l ?
         “ i ssi on
           M
          cr eep”
         “Abandonw e”
                     ar




                   Fl i ckr : Rebecca Lade
W hat m akes
t echnol ogy
pr oj ect s f ai l ?
         N pl anni ng
            o
          past t he
          l aunch
         N pl anni ng
            o
          f or
          cont i ngenci es
                     Fl i ckr : Rebecca Lade
W hat m akes
t echnol ogy
pr oj ect s f ai l ?
         Put t i ng
          ever yt hi ng i n
          one st af f er ’s
          hands



                      Fl i ckr : Rebecca Lade
R nvent i ng t he w
 ei                heel !
Acci dent s w l l happen. Pl an f or
             i
                t hem.          Fl i ckr : G avest one
                                            r
Cont i ngency pl anni ng

 B l d cont i ngenci es i nt o t he
   ui
  pl an
  B  udget
   Ti me
   I dent i f y pot ent i al w kar ounds
                               or
   Set cl ear pr i or i t i es
    What i s “ ust have” and w
               m               hat i s
     “ ce t o have”
      ni            ?
Managi ng a t eam i n
m t i pl e l ocat i ons
 ul

   C m cat i ons t ool s
     om uni
   W ki ng pr ocesses and r ul es
     or
   Regul ar f ace- t o- f ace
    m i ngs
     eet
C m cat i ons t ool s
 om uni

 Skype
   Encr ypt ed
  C hat
   Fi l e shar i ng
 M l i ng l i st s
   ai
G oogl e Docum s ent
  Good coor di nat i on t ool s
 W ki
   i
W ki ng pr ocesses and
  or
r ul es

   Deadl i nes
       St r i ct , but r eal i st i c
   Payment
       Based on del i ver y, not sal ar y
   Docum at i on
         ent
       W i t e dow w k pr ocesses
         r          n or
       Shar e t hem onl i ne
       St i ck t o t hem
C oss- cul t ur al
 r
m sunder st andi ngs
 i

 Pr epar e t i m t o m at e
                 e      edi
  bet ween di f f er ent cul t ur es
 Assum peopl e m
        e             ean w l
                            el
Cost - ef f ect i ve sol ut i ons

   Pi r acy i s a secur i t y t hr eat
       Vi r uses and m w e
                        al ar
       Pr et ext f or gover nm ent
        har assm ent
       Donor s don' t l i ke i t
   B l egal
     e
   Consi der f r ee and open
    sour ce al t er nat i ves
F
Flickr: Stefano Corsa (pensiero)
Flickr: Wetwater
C y
   or
Doct or ow
“Your w k
        or
needs t o be

easi l y
copi ed,
t o anyw eher
w hence i t
m ght f i nd
  i
i t s w i nt o
       ay
t he r i ght
hands.
That means t hat t he ni m e t ext - f i l e, H L f i l e,
                          bl                   TM

and PD ( t he pr ef er r ed t r i um r at e of f or m s) shoul d be
      F                             vi               at


di st r i but ed w t hout
                  i                                               Flickr: Haribote
no l ogi ns, no e- m l addr ess
                         ai
            col l ect i ons
    and w t h a l i cense t hat al l ow your f ans t o
          i                            s
r epr oduce t he w k on t hei r ow i n or der t o shar e
                  or                 n
                                               Flickr: SLDownard
R em ,
                              em ber

   copyi ng i s a cost - cent er
i nsi st i ng t hat al l copi es must be dow oaded f r om your si t e
                                               nl
             and onl y your si t e i s i nsi st i ng t hat you
                            — and onl y you —
                           w l l bear t he cost
                            i
                        of m ng t hose copi es.
                            aki




                                                             Flickr: Jared_Cherup
Sur e, havi ng a si ngl e, cent r al r eposi t or y f or
your w ks m
         or    akes i t easi er t o count copi es and
f i gur e out w e t hey' r e goi ng, but r em ber :
               her                              em




  dandel i ons don' t
keep t r ack of t hei r
       seeds.                                     Flickr: Fotos by Dee
O nce you get past t he vani t y
of know ng exact l y how m
          i                any
copi es have been m  ade, and
f i nd t he zen of know ng t hat
                       i

t he copyi ng
w l l t ake
  i
car e of
i t sel f ,
 you' l l at t ai n
dandel i onesque cont ent m .
                           ent

                        Flickr:Óli Jón
Once your w k get s i nt o t he r i ght hands,
            or
    t her e needs t o be an easy w t o
                                    ay

       consum at e t he
                 m
       r el at i onshi p.                   Flickr:wetwater
A f r i end w r uns a sm l pr ess r ecent l y
             ho          al
w ot e t o m t o ask i f I t hought he shoul d
  r          e
r el ease hi s next book as a
C eat i ve C m
 r          om ons f r ee dow oad
                             nl
i n advance of t he publ i cat i on, i n or der t o

dr um up som  e
publ i ci t y                                         Flickr:wetwater
I expl ai ned t hat I t hought t hi s w d be a r eal l y bad i dea.
                                         oul
                        I nt er net user s have


     shor t at t ent i on
          spans.




                                                            Flickr:Bob Au Buchon
m ent w
                            om       hen a r eader
                          di scover s your book
                          onl i ne, st ar t s t o
                          r ead i t , and t hi nks,
                          huh, I shoul d buy a
                          copy of t hi s book —


                          is
                          ver y
                          br i ef
Flickr: Private Custard
at ' s because

 I shoul d buy a copy
of t hi s book”
 s i nevi t abl y f ol l ow by
                           ed



                                 Flickr:wetwater
“ oah, a yout ube of a m put t i ng a
 W                      an


           l emon
               i n hi s


        nose! ”
and t he m ent ,
          om
   as t hey say,

       is
   gone.
            Flickr:blog.jmc.bz
But how does t hi s r el at e t o news?




        Flickr: marcelgermain     Flickr:blog.jmc.bz
Od m
l   odel




           Flickr: gruntzooki
New model
D i ni ng “ adi o”
 ef        r
D i ni ng “ el evi si on”
 ef        t
The deat h of t he schedul e

When t her e w e onl y a f ew
               er
 st at i ons, t he schedul e w  as
 ki ng
New t echnol ogi es m  ake t he
 schedul e i r r el evant
  Audi o on dem and
  Podcast i ng and audi obl oggi ng
  N cat chi ng ( r adi os t hat
   et
   r ecor d)
  M l e phones
   obi
Schedul ed vs. unschedul ed

Schedul ed           Unschedul ed
  Sat el l i t e       Audi o on
   r adi o              dem  and
  H r adi o
   D                   Podcast i ng
  St r eam ng
           i           N cat chi ng
                        et
  Low Pow FM
       -     er        “ i scover y
                        D
  Ter r est r i al      ser vi ces”
   r adi o              l i ke Pandor a
                        and Last . f m
Embeddi ng cont ent

YouTube i s a ' dest i nat i on'
 w ebsi t e
But YouTube cont ent i s al so
 e m ddabl e i n ot her si t es
    be
M t i m a can be st or ed on
 ul    edi
 one si t e and t ext on anot her
B h com t oget her on one
 ot        e
 page
Embeddi ng i s one of t he
W em
 hy beddi ng i s i m t ant
                    por

Cost s go t o zer o ( or near -
  zer o) f or host i ng
M t i m a get s t o user s
 ul      edi
  f ast er on one of t he bi g
  pr ovi der s
Reaches l ar ger audi ence w     hen
  cont ent can be em   bedded
O d t hi nki ng: C
 l                ont r ol l i ng
  cont ent
O her di st r i but i on m hods
 t                        et
Podcast i ng and
audi obl oggi ng

W de r ange
 i
  Tr adi t i onal sour ces
    N i onal br oadcast er s
     at
       B C W l d Ser vi ce
        B    or
       Eur opean nat i onal br oadcast er s
       N i onal Publ i c R
        at                 adi o
  New sour ces
    B ogger s
     l
    Fr eel ance r adi o pr oducer s
    M ci ans
     usi
    Adver t i ser s
Tool s f or Audi o

Audaci t y
  Excel l ent sound edi t or w t h
                               i
   m t i - t r acker
    ul
  Vegas, Audi t i on equi val ent
Ar dour
  Pr of essi onal sound m er i ng
                          ast
   syst em
  Pr oTool s equi val ent
Wavosaur
  W ndow onl y si m e audi o
   i       s       pl
    edi t or
Podcast exam es
            pl

B C W l d Ser vi ce “ i gi t al
 B     or             D
  Pl anet ”
D sneyl and Podcast
 i
L G adi o ( Li nux U
LU R                ser s' G oup)
                             r
R i x, r euse, r ecycl e
 em

C eat i ve C m
 r          om ons l i censes
  Legal f r am or k f or cont ent use
              ew
  Cont ent can be used under t he
   t er m you set
         s
  “ e r i ght s r eser ved”
   Som
    Shar e- al i ke
    Non- com er ci al
               m
    At t r i but i on
  C m ci al user s m
   om er              ust st i l l pay
  O f or a D t o use your song i n
   K          J
   hi s m x t ape, but Pepsi has t o
         i
   pay f or i t
Busi ness model s f or
“consum at i on”
        m

Adver t i si ng i nser t ed i nsi de
 f i l es
Banner s and ot her vi sual ads
Pai d subscr i pt i ons
Sponsor ed pr ogr am   s
Donat i ons f r om l i st ener s
  PayPal , et c.
I s t r adi t i onal r adi o dead?
N o.




H an i nt el l i gence
 um
Hands- f r ee oper at i on
Econom cal ( f r ee or near -
        i
 f r ee)
Concl usi ons

Fr eedom t o exper i ment i s now
 gr eat er t han ever bef or e
  Low cost , easy access t o
   t echnol ogy
  Many ef f ect i ve di st r i but i on
   m hods
     et
Fr agm at i on of m ket s
      ent           ar
 l eads t o new oppor t uni t i es
  Adver t i ser s st i l l want
   audi ences
  “ al l i s t he new bi g”
   Sm
Concl usi ons

Spr ead m a w ever
         edi    her
 possi bl e
B pr epar ed t o “ ose t he
 e                cl
 deal ”
  What happens af t er t hey see
   your cont ent ?
Make i t easy t o access your
 m a
  edi
Make i t easy t o shar e your
 m a
  edi
Open sour ce advant ages

   Fr ee
       –    Fr ee as i n f r ee speech
       –    Fr ee as i n f r ee beer

   You can change t he t ool s
       –    O you can hi r e som
             r                  eone

   Fut ur e- pr oof
       –    Upgr ades ar e f r ee

   C m ty
     om uni
   Local i zat i on
   Run on W ndow M or Li nux
              i      s, ac
Open sour ce advant ages

 Fr ee
  – Fr ee as i n f r ee speech
  – Fr ee as i n f r ee beer
 You can change t he t ool s
  – O you can hi r e som
     r                  eone
 Fut ur e- pr oof
  – Upgr ades ar e f r ee
C m t y
   om uni
 Local i zat i on
Open sour ce al t er nat i ves

   Web
       C psi t e
         am
       W dpr ess
         or
       Joom a/ M bo
             l     am
       D upal
         r
       Pl one/ Pl umi
Open sour ce al t er nat i ves

Radi o
   C pcast er
     am
   Audaci t y
   Ar dour
Open sour ce al t er nat i ves

 O f i ce
   f
  O penO f i ce
          f
   M aW ki
     edi    i
  U bunt u
  B asebox
“ ut e cat t heor y”
  C
( Et han Zucker man)

 W 1. 0 w m
    eb          as ade by
  physi ci st s t o exchange
  sci ent i f i c paper s
 W 2. 0 w m
    eb          as ade so t hat you
  can send f unny pi ct ur es of
  cat s
 I f you can use a ser vi ce t o
  send a f unny cat pi ct ur e,
  you can use i t f or onl i ne
  act i vi sm
“ ut e cat t heor y”
 C

 Vi deos: YouTube, Vi m    eo,
  Li vest at i on
M essagi ng: Tw t t er ,
                    i
  Facebook, U     shahi di
 Phot os: Fl i ckr , Pi casa
M appi ng: G    oogl e Maps/ Ear t h,
  OpenM apsW kii
Sof t w e as a ser vi ce
       ar

Googl e Apps f or Busi ness
   M l f or your dom n
     ai              ai
  G oogl e Docum s
                 ent
      W d pr ocessi ng
        or
      Spr eadsheet
      C endar i ng
        al
      Pr esent at i ons
      W ki
        i

 Phot o host i ng
   Pi casa
   Fl i ckr
Sof t w e as a ser vi ce
       ar

Vi deo
  W t ness H
     i         ub f or hum r i ght s
                           an-
   r el at ed vi deo
  YouTube
  Vi m eo
  Local al t er nat i ves
 Q ki
 M  ogul us
W kf l ow / Shar ed
  or
 docum s
      ent
  Appr over . com
 B ox. net
  PB i ki
     w
Low cost har dw e
   -           ar

 M e’ l aw
   oor s
  N ber of t r ansi st or s on a
    um
   chi p doubl es ever y 18 m hs
                              ont
  C put er pow doubl es f or t he
    om            er
   pr i ce ever y 1 8 m hs
                       ont
 H dw e pr i ces ar e com ng
   ar ar                  i
  dow Fast .
     n.
M ng m
 aki  oney

 Adver t i si ng
  OpenX ad ser ver
  Googl e Adsense
 D r ect Sal es
   i
   Amazon. com
   eBay
   M LF D gi t al K osk
     D      i       i
  K agi . com
 Fundr ai si ng dr i ves and
  di r ect donat i ons
Host i ng and hacker s

Host i ng
   Fast est m not be cl osest
                  ay
  U i m
     pt e
   Pr i ce
   Al t er nat i ves t o l ocal host i ng
    Amazon W Ser vi ces
             eb
   B t Tor r ent
     i
Response and r ecover y
Desi gn and pl anni ng
Open sour ce t ool s w m
                      e ake

Cam i t e
   ps
  Cont ent management syst em
Cam as t e r
   pc
  Radi o aut om i on/ pl ayout syst em
               at
Cr e am CRM
  C M f or m a
   R        edi
Dr e am
  Pr i nt di st r i but i on management
Cam i t e
   ps

 Cont e nt Manage m nt Sy s t e m
                    e
  By j o ur na l i s t s , f o r
   j o ur na l i s t s
 Or gani z e d l i ke a ne ws pa pe r
  Publ i c a t i o n
  I s s ue
  Se c t i o n
  Ar t i c l e
 Eas y t o us e
How Ca m i t e c a n be us e d
        ps
How Ca m i t e c a n be us e d
        ps
Ec onom e s o f s c a l e
       i

 Se r ve r adm ni s t r at i o n
                 i
 Bandwi dt h
 Pr ogr am i ng
             m
 De s i gne r s
 Te m at e m
       pl        aki ng
Gr oup v s . i ndi v i dua l i z e d

 Gr oup
  Te c hni c a l t a s ks
 I ndi vi dual i z e d
  St r a t e g y
  De s i g n
  Co nt e nt
M di a On Web
 e

 3- ye ar pr ogr am
  2004- 2007
  Fo r m r Yug o s l a v i a
         e
  I nde pe nde nt m di a
                      e
     M s t l y ne ws pape r s
       o
  45 ne ws s i t e s
  3 s e r v e r s
  Po we r e d by Ca m i t e
                      ps
Zor an Ži vkovi ć
M di a On W b
 e            e
Be l gr ade , Se r bi a
C m Publ i shi ng Pl at f or m
 om on

2007- 2010
B ar us
  el
I ndependent m a edi
Secur i t y
C r cum
  i     vent i on
Low pr of i l e
Sum e r CAM 2005
    m         P
De ve l ope r s ' Conf e r e nc e
Pr ague , Cz e c h Re publ i c
How t o r each us

M LF: w w m f . or g
 D         w . dl
C pw e: w w cam ar e. or g
 am ar         w.      pw
Dougl as Ar el l anes:
  dougl as. ar el l anes@m f . or g
                           dl
  Skype: dougi egyr o
M cz Fl or :
 i
  f l or @ edakt i onundal l t ag. de
          r
Thi s pr esent at i on i s
onl i ne

ht t p: / / w w box. net / shar ed/ v2gr bbpw
             w.                              s4
Thi s pr esent at i on i s
r el eased under a C eat i ve
                       r
C m
  om ons l i cense
W t h t he f ol l ow ng condi t i ons:
 i                  i
   At t r i but i on
   Non- com er ci al
              m
   Shar e Al i ke

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  • 9. H ow t o com uni cat m e w t h your i t echi es Fl i ckr : G ant M t chel r i
  • 10. How t o com uni cat e m w t h your t echi es i  Lear n about w hat t he t echi es ar e doi ng f or you Dougl as Ar el l anes
  • 11. How t o com uni cat e m w t h your t echi es i  Focus on what you w , ant not how you get i t Fl i ckr : C i s O ensl hr w
  • 12. How t o com uni cat e m w t h your t echi es i  B consi st ent w t h your e i r equi r em s ent Fl i ckr : Jon W son at
  • 13. How t o com uni cat e m w t h your t echi es i  Changi ng t he r equi r em s ent changes t he pr i ce Fl i ckr : Al ast ai r Thompso
  • 14. How t o com uni cat e m w t h your t echi es i  Make a speci f i cat i on and st i ck t o i t Fl i ckr : D i ne23 ef
  • 15. How t o com uni cat e m w t h your t echi es i  I dent i f y “ nt er pr et er s” you i can com uni cat e w t h ( and m i Fl i ckr : Pet t er i Sul on
  • 16. How t o com uni cat e m w t h your t echi es i  Agr ee on cl ear del i ver abl es  Agr ee on a t i m i ne and t i e el del i ver y t o f ul l payment  Under st and t hei r m i vat i ons ot  Ar e your t echi es “ er cenar i es” or m “ r ue bel i ever s?” t  G a second opi ni on et  And maybe a t hi r d  Don' t be i nt i m dat ed i  I t ' s your pr oj ect
  • 17. W hat m akes t echnol ogy pr oj ect s f ai l ? Fl i ckr : Rebecca Lade
  • 18. W hat m akes t echnol ogy pr oj ect s f ai l ?  N com i t m o m ent  Too am t i ous bi Fl i ckr : Rebecca Lade
  • 19. W hat m akes t echnol ogy pr oj ect s f ai l ?  O sour ci ng ut ever yt hi ng  “ ot i nvent ed N her e” syndr om e Fl i ckr : Rebecca Lade
  • 20. W hat m akes t echnol ogy pr oj ect s f ai l ?  “ i ssi on M cr eep”  “Abandonw e” ar Fl i ckr : Rebecca Lade
  • 21. W hat m akes t echnol ogy pr oj ect s f ai l ?  N pl anni ng o past t he l aunch  N pl anni ng o f or cont i ngenci es Fl i ckr : Rebecca Lade
  • 22. W hat m akes t echnol ogy pr oj ect s f ai l ?  Put t i ng ever yt hi ng i n one st af f er ’s hands Fl i ckr : Rebecca Lade
  • 23. R nvent i ng t he w ei heel !
  • 24. Acci dent s w l l happen. Pl an f or i t hem. Fl i ckr : G avest one r
  • 25. Cont i ngency pl anni ng  B l d cont i ngenci es i nt o t he ui pl an B udget  Ti me  I dent i f y pot ent i al w kar ounds or  Set cl ear pr i or i t i es What i s “ ust have” and w m hat i s “ ce t o have” ni ?
  • 26. Managi ng a t eam i n m t i pl e l ocat i ons ul  C m cat i ons t ool s om uni  W ki ng pr ocesses and r ul es or  Regul ar f ace- t o- f ace m i ngs eet
  • 27. C m cat i ons t ool s om uni  Skype  Encr ypt ed C hat  Fi l e shar i ng  M l i ng l i st s ai G oogl e Docum s ent Good coor di nat i on t ool s  W ki i
  • 28.
  • 29. W ki ng pr ocesses and or r ul es  Deadl i nes  St r i ct , but r eal i st i c  Payment  Based on del i ver y, not sal ar y  Docum at i on ent  W i t e dow w k pr ocesses r n or  Shar e t hem onl i ne  St i ck t o t hem
  • 30. C oss- cul t ur al r m sunder st andi ngs i  Pr epar e t i m t o m at e e edi bet ween di f f er ent cul t ur es  Assum peopl e m e ean w l el
  • 31. Cost - ef f ect i ve sol ut i ons  Pi r acy i s a secur i t y t hr eat  Vi r uses and m w e al ar  Pr et ext f or gover nm ent har assm ent  Donor s don' t l i ke i t  B l egal e  Consi der f r ee and open sour ce al t er nat i ves
  • 34. C y or Doct or ow
  • 35. “Your w k or needs t o be easi l y copi ed, t o anyw eher w hence i t m ght f i nd i i t s w i nt o ay t he r i ght hands.
  • 36. That means t hat t he ni m e t ext - f i l e, H L f i l e, bl TM and PD ( t he pr ef er r ed t r i um r at e of f or m s) shoul d be F vi at di st r i but ed w t hout i Flickr: Haribote
  • 37. no l ogi ns, no e- m l addr ess ai col l ect i ons and w t h a l i cense t hat al l ow your f ans t o i s r epr oduce t he w k on t hei r ow i n or der t o shar e or n Flickr: SLDownard
  • 38. R em , em ber copyi ng i s a cost - cent er i nsi st i ng t hat al l copi es must be dow oaded f r om your si t e nl and onl y your si t e i s i nsi st i ng t hat you — and onl y you — w l l bear t he cost i of m ng t hose copi es. aki Flickr: Jared_Cherup
  • 39. Sur e, havi ng a si ngl e, cent r al r eposi t or y f or your w ks m or akes i t easi er t o count copi es and f i gur e out w e t hey' r e goi ng, but r em ber : her em dandel i ons don' t keep t r ack of t hei r seeds. Flickr: Fotos by Dee
  • 40. O nce you get past t he vani t y of know ng exact l y how m i any copi es have been m ade, and f i nd t he zen of know ng t hat i t he copyi ng w l l t ake i car e of i t sel f , you' l l at t ai n dandel i onesque cont ent m . ent Flickr:Óli Jón
  • 41. Once your w k get s i nt o t he r i ght hands, or t her e needs t o be an easy w t o ay consum at e t he m r el at i onshi p. Flickr:wetwater
  • 42. A f r i end w r uns a sm l pr ess r ecent l y ho al w ot e t o m t o ask i f I t hought he shoul d r e r el ease hi s next book as a C eat i ve C m r om ons f r ee dow oad nl i n advance of t he publ i cat i on, i n or der t o dr um up som e publ i ci t y Flickr:wetwater
  • 43. I expl ai ned t hat I t hought t hi s w d be a r eal l y bad i dea. oul I nt er net user s have shor t at t ent i on spans. Flickr:Bob Au Buchon
  • 44. m ent w om hen a r eader di scover s your book onl i ne, st ar t s t o r ead i t , and t hi nks, huh, I shoul d buy a copy of t hi s book — is ver y br i ef Flickr: Private Custard
  • 45. at ' s because I shoul d buy a copy of t hi s book” s i nevi t abl y f ol l ow by ed Flickr:wetwater
  • 46. “ oah, a yout ube of a m put t i ng a W an l emon i n hi s nose! ”
  • 47. and t he m ent , om as t hey say, is gone. Flickr:blog.jmc.bz
  • 48. But how does t hi s r el at e t o news? Flickr: marcelgermain Flickr:blog.jmc.bz
  • 49. Od m l odel Flickr: gruntzooki
  • 51. D i ni ng “ adi o” ef r
  • 52. D i ni ng “ el evi si on” ef t
  • 53.
  • 54.
  • 55. The deat h of t he schedul e When t her e w e onl y a f ew er st at i ons, t he schedul e w as ki ng New t echnol ogi es m ake t he schedul e i r r el evant Audi o on dem and Podcast i ng and audi obl oggi ng N cat chi ng ( r adi os t hat et r ecor d) M l e phones obi
  • 56. Schedul ed vs. unschedul ed Schedul ed Unschedul ed Sat el l i t e Audi o on r adi o dem and H r adi o D Podcast i ng St r eam ng i N cat chi ng et Low Pow FM - er “ i scover y D Ter r est r i al ser vi ces” r adi o l i ke Pandor a and Last . f m
  • 57. Embeddi ng cont ent YouTube i s a ' dest i nat i on' w ebsi t e But YouTube cont ent i s al so e m ddabl e i n ot her si t es be M t i m a can be st or ed on ul edi one si t e and t ext on anot her B h com t oget her on one ot e page Embeddi ng i s one of t he
  • 58. W em hy beddi ng i s i m t ant por Cost s go t o zer o ( or near - zer o) f or host i ng M t i m a get s t o user s ul edi f ast er on one of t he bi g pr ovi der s Reaches l ar ger audi ence w hen cont ent can be em bedded O d t hi nki ng: C l ont r ol l i ng cont ent
  • 59. O her di st r i but i on m hods t et
  • 60.
  • 61. Podcast i ng and audi obl oggi ng W de r ange i Tr adi t i onal sour ces N i onal br oadcast er s at B C W l d Ser vi ce B or Eur opean nat i onal br oadcast er s N i onal Publ i c R at adi o New sour ces B ogger s l Fr eel ance r adi o pr oducer s M ci ans usi Adver t i ser s
  • 62. Tool s f or Audi o Audaci t y Excel l ent sound edi t or w t h i m t i - t r acker ul Vegas, Audi t i on equi val ent Ar dour Pr of essi onal sound m er i ng ast syst em Pr oTool s equi val ent Wavosaur W ndow onl y si m e audi o i s pl edi t or
  • 63. Podcast exam es pl B C W l d Ser vi ce “ i gi t al B or D Pl anet ” D sneyl and Podcast i L G adi o ( Li nux U LU R ser s' G oup) r
  • 64.
  • 65.
  • 66. R i x, r euse, r ecycl e em C eat i ve C m r om ons l i censes Legal f r am or k f or cont ent use ew Cont ent can be used under t he t er m you set s “ e r i ght s r eser ved” Som Shar e- al i ke Non- com er ci al m At t r i but i on C m ci al user s m om er ust st i l l pay O f or a D t o use your song i n K J hi s m x t ape, but Pepsi has t o i pay f or i t
  • 67. Busi ness model s f or “consum at i on” m Adver t i si ng i nser t ed i nsi de f i l es Banner s and ot her vi sual ads Pai d subscr i pt i ons Sponsor ed pr ogr am s Donat i ons f r om l i st ener s PayPal , et c.
  • 68. I s t r adi t i onal r adi o dead? N o. H an i nt el l i gence um Hands- f r ee oper at i on Econom cal ( f r ee or near - i f r ee)
  • 69. Concl usi ons Fr eedom t o exper i ment i s now gr eat er t han ever bef or e Low cost , easy access t o t echnol ogy Many ef f ect i ve di st r i but i on m hods et Fr agm at i on of m ket s ent ar l eads t o new oppor t uni t i es Adver t i ser s st i l l want audi ences “ al l i s t he new bi g” Sm
  • 70. Concl usi ons Spr ead m a w ever edi her possi bl e B pr epar ed t o “ ose t he e cl deal ” What happens af t er t hey see your cont ent ? Make i t easy t o access your m a edi Make i t easy t o shar e your m a edi
  • 71. Open sour ce advant ages  Fr ee – Fr ee as i n f r ee speech – Fr ee as i n f r ee beer  You can change t he t ool s – O you can hi r e som r eone  Fut ur e- pr oof – Upgr ades ar e f r ee  C m ty om uni  Local i zat i on  Run on W ndow M or Li nux i s, ac
  • 72. Open sour ce advant ages  Fr ee – Fr ee as i n f r ee speech – Fr ee as i n f r ee beer  You can change t he t ool s – O you can hi r e som r eone  Fut ur e- pr oof – Upgr ades ar e f r ee C m t y om uni  Local i zat i on
  • 73. Open sour ce al t er nat i ves  Web  C psi t e am  W dpr ess or  Joom a/ M bo l am  D upal r  Pl one/ Pl umi
  • 74.
  • 75. Open sour ce al t er nat i ves Radi o  C pcast er am  Audaci t y  Ar dour
  • 76.
  • 77. Open sour ce al t er nat i ves  O f i ce f O penO f i ce f  M aW ki edi i U bunt u B asebox
  • 78.
  • 79. “ ut e cat t heor y” C ( Et han Zucker man)  W 1. 0 w m eb as ade by physi ci st s t o exchange sci ent i f i c paper s  W 2. 0 w m eb as ade so t hat you can send f unny pi ct ur es of cat s  I f you can use a ser vi ce t o send a f unny cat pi ct ur e, you can use i t f or onl i ne act i vi sm
  • 80. “ ut e cat t heor y” C  Vi deos: YouTube, Vi m eo, Li vest at i on M essagi ng: Tw t t er , i Facebook, U shahi di  Phot os: Fl i ckr , Pi casa M appi ng: G oogl e Maps/ Ear t h, OpenM apsW kii
  • 81. Sof t w e as a ser vi ce ar Googl e Apps f or Busi ness  M l f or your dom n ai ai G oogl e Docum s ent  W d pr ocessi ng or  Spr eadsheet  C endar i ng al  Pr esent at i ons  W ki i  Phot o host i ng  Pi casa  Fl i ckr
  • 82. Sof t w e as a ser vi ce ar Vi deo  W t ness H i ub f or hum r i ght s an- r el at ed vi deo  YouTube  Vi m eo  Local al t er nat i ves Q ki M ogul us W kf l ow / Shar ed or docum s ent  Appr over . com B ox. net  PB i ki w
  • 83.
  • 84.
  • 85. Low cost har dw e - ar  M e’ l aw oor s  N ber of t r ansi st or s on a um chi p doubl es ever y 18 m hs ont  C put er pow doubl es f or t he om er pr i ce ever y 1 8 m hs ont  H dw e pr i ces ar e com ng ar ar i dow Fast . n.
  • 86.
  • 87.
  • 88.
  • 89. M ng m aki oney  Adver t i si ng OpenX ad ser ver Googl e Adsense  D r ect Sal es i  Amazon. com  eBay  M LF D gi t al K osk D i i K agi . com  Fundr ai si ng dr i ves and di r ect donat i ons
  • 90. Host i ng and hacker s Host i ng  Fast est m not be cl osest ay U i m pt e  Pr i ce  Al t er nat i ves t o l ocal host i ng Amazon W Ser vi ces eb  B t Tor r ent i Response and r ecover y Desi gn and pl anni ng
  • 91. Open sour ce t ool s w m e ake Cam i t e ps Cont ent management syst em Cam as t e r pc Radi o aut om i on/ pl ayout syst em at Cr e am CRM C M f or m a R edi Dr e am Pr i nt di st r i but i on management
  • 92. Cam i t e ps  Cont e nt Manage m nt Sy s t e m e By j o ur na l i s t s , f o r j o ur na l i s t s  Or gani z e d l i ke a ne ws pa pe r Publ i c a t i o n I s s ue Se c t i o n Ar t i c l e  Eas y t o us e
  • 93. How Ca m i t e c a n be us e d ps
  • 94. How Ca m i t e c a n be us e d ps
  • 95. Ec onom e s o f s c a l e i  Se r ve r adm ni s t r at i o n i  Bandwi dt h  Pr ogr am i ng m  De s i gne r s  Te m at e m pl aki ng
  • 96. Gr oup v s . i ndi v i dua l i z e d  Gr oup Te c hni c a l t a s ks  I ndi vi dual i z e d St r a t e g y De s i g n Co nt e nt
  • 97. M di a On Web e  3- ye ar pr ogr am 2004- 2007 Fo r m r Yug o s l a v i a e I nde pe nde nt m di a e M s t l y ne ws pape r s o 45 ne ws s i t e s 3 s e r v e r s Po we r e d by Ca m i t e ps
  • 98. Zor an Ži vkovi ć M di a On W b e e Be l gr ade , Se r bi a
  • 99. C m Publ i shi ng Pl at f or m om on 2007- 2010 B ar us el I ndependent m a edi Secur i t y C r cum i vent i on Low pr of i l e
  • 100. Sum e r CAM 2005 m P De ve l ope r s ' Conf e r e nc e Pr ague , Cz e c h Re publ i c
  • 101. How t o r each us M LF: w w m f . or g D w . dl C pw e: w w cam ar e. or g am ar w. pw Dougl as Ar el l anes: dougl as. ar el l anes@m f . or g dl Skype: dougi egyr o M cz Fl or : i f l or @ edakt i onundal l t ag. de r
  • 102. Thi s pr esent at i on i s onl i ne ht t p: / / w w box. net / shar ed/ v2gr bbpw w. s4
  • 103. Thi s pr esent at i on i s r el eased under a C eat i ve r C m om ons l i cense W t h t he f ol l ow ng condi t i ons: i i At t r i but i on Non- com er ci al m Shar e Al i ke