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Denise Patrick VP, Marketing and Creative Services May 26, 2009 Doing the Most With the Least
I am mad as hell and I am not going to take it anymore!
Question 1 ? Have you increased your marketing effort in the current business environment? Yes  No
 
Question 2 ? Do you have to do more with less? Yes  No
Do more with less
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
You must be visible
Target / Focus ,[object Object],[object Object],[object Object],[object Object],[object Object]
Messaging ,[object Object],[object Object],[object Object]
High Impact / Low Cost Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reach Out and Touch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reinforce relationships
Do Something Different ,[object Object],[object Object],[object Object],[object Object],[object Object]
Do something different
Sales ,[object Object],[object Object],[object Object],[object Object]
Measure and Hold Accountable ,[object Object],[object Object],[object Object]
 
You sharpen  your sword
You do things you’ve never done
You are forced  to be innovative
You sharpen your sword Your successes  are sweeter
You come back stronger... if you do the right thing
Question 3 ? Are you going to make changes? Yes  No
Q&A
About the Presenter Denise Patrick , vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career.  Denise is a respected consultant in marketing, advertising, branding and sales.  She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales. Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations.  But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management. Denise is also passionate about spreading the gospel of marketing.  She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston. You  can email Denise at  [email_address]   and visit Pierpont on the web at  www.piercom.com , or in Houston call 713-627-2223. Houston 713-627-2223  |  Austin 512-448-4950  |  Dallas 214-217-7300  |  San Antonio 210-372-9200

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Doing The Most With The Least Women\'s Chamber of Commerce Presentation

  • 1. Denise Patrick VP, Marketing and Creative Services May 26, 2009 Doing the Most With the Least
  • 2. I am mad as hell and I am not going to take it anymore!
  • 3. Question 1 ? Have you increased your marketing effort in the current business environment? Yes No
  • 4.  
  • 5. Question 2 ? Do you have to do more with less? Yes No
  • 7.
  • 8. You must be visible
  • 9.
  • 10.
  • 11.
  • 12.
  • 14.
  • 16.
  • 17.
  • 18.  
  • 19. You sharpen your sword
  • 20. You do things you’ve never done
  • 21. You are forced to be innovative
  • 22. You sharpen your sword Your successes are sweeter
  • 23. You come back stronger... if you do the right thing
  • 24. Question 3 ? Are you going to make changes? Yes No
  • 25. Q&A
  • 26. About the Presenter Denise Patrick , vice president, marketing and creative services, is passionate about understanding and inspiring buyer behavior – just ask one of the 2,000 clients she’s served throughout her 18-year career. Denise is a respected consultant in marketing, advertising, branding and sales. She helps clients create persuasive message and motivate purchase through effective campaigns that truly integrate with sales. Denise’s team has served a wide-range of clients including the Houston Community College, Halliburton, Moody Rambin, Huntsman, Shell Chemical Deer Park and many entrepreneurial clients, along with intrapreneurial divisions of large corporations. But her areas of specialty don’t stop there! Denise is a leader in marketing strategies such as brand messaging, intrapreneurial development, creative advertising and change management. Denise is also passionate about spreading the gospel of marketing. She has taught business owners the fundamentals of marketing for more than ten years and has appeared in many educational forums, including Rice University and the Center for Entrepreneurship and Innovation at the University of Houston. You can email Denise at [email_address] and visit Pierpont on the web at www.piercom.com , or in Houston call 713-627-2223. Houston 713-627-2223 | Austin 512-448-4950 | Dallas 214-217-7300 | San Antonio 210-372-9200