An introductory guide to website project management and planning. Learn the key steps to any website project, and how to effectively manage customer expectations
2. PROJECT MANAGEMENT
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Needs Analysis
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Project End and Start Date
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Milestones leading up to end date
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Tasks that lead up to each milestone
Who owns what?
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Client reviews/sign off at each milestone
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Client communication - summarize every meeting, every
decision, keep it on record (Tool like Basecamp or Email)
3. NEEDS ANALYSIS
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What are they currently doing online?
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What are their competitors doing online well?
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Review Branding Guidelines or Examples of what they like
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Stakeholder Requirements
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Review Processes Required
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Traffic Estimations / Analytics available
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Overarching Goal(s) for the Website or Web Asset
Lead Generation
Direct Sales
Ad Revenues
Brand Building
4. GOAL PLANNING
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Specific: What and Why? (benefit)
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Measurable: Can we quantify success?
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Attainable: Do we have the resources?
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Relevant: Does this fit in with other efforts?
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Timebound: When?
6. SAMPLE WEB PROJECT FLOW
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Award of Contract / Deposit (Installment 1)
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Kick off Meeting (Timelines, Understanding the Brand, Goals)
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Analyze Data that Exists / Build Wireframes (complex Projects include IA)
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Framework Design
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Full Design (Installment 2)
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Framework Build
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Full Build
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Prototype Testing
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Go Live (Final Installment)
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Support / Retained Services
7. WIREFRAMING
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Illustrator is easiest
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1024x768 px desktop
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320x480 px mobile
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Examine Users Browser sizes (Analytics)
gs.statcounter.com (for global stats)
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Break down each element, annotate and size
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Carry forward sizing from desktop to mobile for
common elements