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Tactics Channels and Timescales

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David Phillips
David Phillips
TecnologíaEmpresariales
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Tactics, Channels and timescales David Phillips
Learning Outcomes ,[object Object],[object Object],[object Object]
From Strategy to tactics ,[object Object],[object Object],[object Object]
Analysis of publics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-touch ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creating publics maps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Good old fashioned brain storm? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Selecting the media – the questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost benefit analysis ,[object Object],[object Object],[object Object]
The long list ,[object Object],[object Object],[object Object],[object Object]
How long ... how long ,[object Object],[object Object],[object Object],[object Object]
Rules of engagement ,[object Object],[object Object],[object Object],[object Object]
Manging monitoring ,[object Object],[object Object],[object Object]
Tactics take time ,[object Object],[object Object]
Lets look at an example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Did we learn much? ,[object Object],[object Object],[object Object]

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