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This slideshow presents the key ideas and insights on contemporary media management theory and research, as collected in the edited volume "Managing Media Work" (publisher: Sage, 2010). Management is seen here as the management of media firms as well as the management of individual media careers. The people in the pictures used are in fact among the authors featured in the book.
Managing Media Work
Managing Media Work
Mark Deuze
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Session 10, Tuccillo et al.
Session 10, Tuccillo et al.
csrcomm
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2
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Events Management
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Life & P R
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P R & Regulation 205
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Online communications
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Domains Of Pr Practice
Domains Of Pr Practice
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This slideshow presents the key ideas and insights on contemporary media management theory and research, as collected in the edited volume "Managing Media Work" (publisher: Sage, 2010). Management is seen here as the management of media firms as well as the management of individual media careers. The people in the pictures used are in fact among the authors featured in the book.
Managing Media Work
Managing Media Work
Mark Deuze
CSR Communication via New, Social & Mobile media
Session 10, Tuccillo et al.
Session 10, Tuccillo et al.
csrcomm
2
2
Tarek Mahmoud
Events Management
Events Management
David Phillips
Life & P R
Life & P R
David Phillips
P R & Regulation 205
P R & Regulation 205
David Phillips
Online communications
Online communications
David Phillips
Domains Of Pr Practice
Domains Of Pr Practice
David Phillips
Presentation given in a digital media strand at a public relations academic conference in Stirling, September 2009
Teaching Social Media
Teaching Social Media
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Презентация российского профстандарта специалиста по связям с общественностью на World communication forum in Davos, 07. 03.2016 Президентом РАСО Станиславом Наумовым
Russia's Professional Standard of the Public Relations Specialist
Russia's Professional Standard of the Public Relations Specialist
raso_pr
Social media helps corporate communication professionals to build and maintain relationships with all the publics. Nowadays a company’s reputation also depends on the image built by the company in social media. This study aims to examine; on how corporate communication professionals use social media for corporate communications. The data for the study was collected from 125 corporate communication professionals across Bengaluru city through a scientific survey method and sampling procedures. The research study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most popular uses of social media for corporate communications were employee communication, customer/consumer relations, relationship with general public and media relations. Majority of the messages shared on social media were pertaining to events organised by the company, achievements, news, promotional messages and corporate social responsibility. Social media is the future; hence, corporate communication and PR professionals should exploit this media for all their corporate communication uses, needs and campaigns
Corporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage pattern
inventionjournals
The value of public relations especially at a time of recession and public sector cuts has never been more important.
The value of PR
The value of PR
Andre Davis
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Assignment models public relations quotes
Assignment models public relations quotes
enock nyoni
viral marketing
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word of mouth marketing
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The Global PR and Communication Model defines the roadmap and building blocks for the PR and Communications role, providing professionals with a toolkit that includes all the resources, capabilities and skills needed for creating organisations with solid reputations that generate trust. It has been developed based on a review of existing models and methodologies and the views of over 1,400 professionals and academics from 47 countries in 5 different regions. It aims to become the framework for the future of Communications, Reputation and the management of the most powerful intangible assets.The Model is structured around 5 strategic Building Blocks. https://iprn.com , https://catalystpr.in
Full report the_global_pr_communication_model_2021_ga_corporate_excellence.02
Full report the_global_pr_communication_model_2021_ga_corporate_excellence.02
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Proceedings_CCI Conference on Corporate Communication 2016-June 6
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gg
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Paradigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen Y
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All the information about IPRA 2010, XIX Public Relations World Congress
IPRA 2010 Information
IPRA 2010 Information
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Presentation to University of Southampton KISM students, 6th October
Lisa's research
Lisa's research
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Word of mouth (WOM) communication, long recognized as a highly influential source of information, has taken on new importance with the proliferation of online WOM. The rise of online forums and communities has dramatically increased the scope of word of mouth marketing, allowing consumers greater access to information from subject matter experts and other key influentials who impact new purchases. Online WOM data have been widely used in the literature to examine topics such as the impact of WOM recommendations and reviews, brand community involvement, and product adoption. For all the valuable contributions made by WOM research, a lot of important questions still remain unexplored. One is delineating the preconditions for user engagement in WOM communication; another is exploring the role of WOM content and WOM context on the efficacy of WOM in general. And there is final area where research is needed, focusing on organizational capabilities firms need in order to foster the impact of WOM communication on purchasing behavior.
Current Research Questions in Word of Mouth Communication
Current Research Questions in Word of Mouth Communication
Alexander Rossmann
Collaboration and partnership working in the downturn
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Collaboration and partnership working in the downturn
Mohammed (MIDHAL) Dhalech
Influencers and social media content creators and new kinds of intermediary companies positioned between influencers, advertisers and platforms represent a growing part of the Finnish creative industry workforce. These new media industry companies have been able to benefit from the emergence of platforms, and show growing revenues, unlike the incumbent media businesses, which have suffered from the loss of ad revenue for the first two decades of the new millennia. While influencer marketing is a fast-growing sub-category of social media marketing, not much is known within media studies of the strategies of influencer industry actors.
Understanding the strategies of influencer businesses -the case of Finland
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Tuija Aalto
The Shifting Paradigm of Public Relations
The Shifting Paradigm of Public Relations
Anita Ho
Wang, P. at ENTER2016 eTourism Conference
Social media technologies affordances for small and medium sized enterprises ...
Social media technologies affordances for small and medium sized enterprises ...
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I have provided a methodology for PR people to keep up-to-date with new things that are going to be important in the near future. I shall be adding content to it for the next couple of months.
Transformative technologies
Transformative technologies
David Phillips
This is a report into my Twitter activity. Pretty average, I would say.
Twitter Followers report
Twitter Followers report
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Similar a The Digitisation Of The Economy
Presentation given in a digital media strand at a public relations academic conference in Stirling, September 2009
Teaching Social Media
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Презентация российского профстандарта специалиста по связям с общественностью на World communication forum in Davos, 07. 03.2016 Президентом РАСО Станиславом Наумовым
Russia's Professional Standard of the Public Relations Specialist
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raso_pr
Social media helps corporate communication professionals to build and maintain relationships with all the publics. Nowadays a company’s reputation also depends on the image built by the company in social media. This study aims to examine; on how corporate communication professionals use social media for corporate communications. The data for the study was collected from 125 corporate communication professionals across Bengaluru city through a scientific survey method and sampling procedures. The research study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most popular uses of social media for corporate communications were employee communication, customer/consumer relations, relationship with general public and media relations. Majority of the messages shared on social media were pertaining to events organised by the company, achievements, news, promotional messages and corporate social responsibility. Social media is the future; hence, corporate communication and PR professionals should exploit this media for all their corporate communication uses, needs and campaigns
Corporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage pattern
inventionjournals
The value of public relations especially at a time of recession and public sector cuts has never been more important.
The value of PR
The value of PR
Andre Davis
lecture notes
Assignment models public relations quotes
Assignment models public relations quotes
enock nyoni
viral marketing
word of mouth marketing
word of mouth marketing
MBA Student
The Global PR and Communication Model defines the roadmap and building blocks for the PR and Communications role, providing professionals with a toolkit that includes all the resources, capabilities and skills needed for creating organisations with solid reputations that generate trust. It has been developed based on a review of existing models and methodologies and the views of over 1,400 professionals and academics from 47 countries in 5 different regions. It aims to become the framework for the future of Communications, Reputation and the management of the most powerful intangible assets.The Model is structured around 5 strategic Building Blocks. https://iprn.com , https://catalystpr.in
Full report the_global_pr_communication_model_2021_ga_corporate_excellence.02
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Ramkumar Singaram
Proceedings_CCI Conference on Corporate Communication 2016-June 6
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Kathryn Lineberger
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Mijiddorj Ganjargal
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Uls Ulsaa
gg
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Paradigm in Traditional Marketing: Social Media & Gen Y
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Toni Gardner
All the information about IPRA 2010, XIX Public Relations World Congress
IPRA 2010 Information
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Presentation to University of Southampton KISM students, 6th October
Lisa's research
Lisa's research
Lisa Harris
Word of mouth (WOM) communication, long recognized as a highly influential source of information, has taken on new importance with the proliferation of online WOM. The rise of online forums and communities has dramatically increased the scope of word of mouth marketing, allowing consumers greater access to information from subject matter experts and other key influentials who impact new purchases. Online WOM data have been widely used in the literature to examine topics such as the impact of WOM recommendations and reviews, brand community involvement, and product adoption. For all the valuable contributions made by WOM research, a lot of important questions still remain unexplored. One is delineating the preconditions for user engagement in WOM communication; another is exploring the role of WOM content and WOM context on the efficacy of WOM in general. And there is final area where research is needed, focusing on organizational capabilities firms need in order to foster the impact of WOM communication on purchasing behavior.
Current Research Questions in Word of Mouth Communication
Current Research Questions in Word of Mouth Communication
Alexander Rossmann
Collaboration and partnership working in the downturn
Collaboration and partnership working in the downturn
Collaboration and partnership working in the downturn
Mohammed (MIDHAL) Dhalech
Influencers and social media content creators and new kinds of intermediary companies positioned between influencers, advertisers and platforms represent a growing part of the Finnish creative industry workforce. These new media industry companies have been able to benefit from the emergence of platforms, and show growing revenues, unlike the incumbent media businesses, which have suffered from the loss of ad revenue for the first two decades of the new millennia. While influencer marketing is a fast-growing sub-category of social media marketing, not much is known within media studies of the strategies of influencer industry actors.
Understanding the strategies of influencer businesses -the case of Finland
Understanding the strategies of influencer businesses -the case of Finland
Tuija Aalto
The Shifting Paradigm of Public Relations
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Wang, P. at ENTER2016 eTourism Conference
Social media technologies affordances for small and medium sized enterprises ...
Social media technologies affordances for small and medium sized enterprises ...
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Similar a The Digitisation Of The Economy
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Teaching Social Media
Russia's Professional Standard of the Public Relations Specialist
Russia's Professional Standard of the Public Relations Specialist
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Corporate Communication & Social Media: A study of its usage pattern
The value of PR
The value of PR
Assignment models public relations quotes
Assignment models public relations quotes
word of mouth marketing
word of mouth marketing
Full report the_global_pr_communication_model_2021_ga_corporate_excellence.02
Full report the_global_pr_communication_model_2021_ga_corporate_excellence.02
Proceedings_CCI Conference on Corporate Communication 2016-June 6
Proceedings_CCI Conference on Corporate Communication 2016-June 6
Injo 7-9
Injo 7-9
Injo 7-9
Injo 7-9
Ejss 12 4_04
Ejss 12 4_04
Ethics And Regulation
Ethics And Regulation
Paradigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen Y
IPRA 2010 Information
IPRA 2010 Information
Lisa's research
Lisa's research
Current Research Questions in Word of Mouth Communication
Current Research Questions in Word of Mouth Communication
Collaboration and partnership working in the downturn
Collaboration and partnership working in the downturn
Understanding the strategies of influencer businesses -the case of Finland
Understanding the strategies of influencer businesses -the case of Finland
The Shifting Paradigm of Public Relations
The Shifting Paradigm of Public Relations
Social media technologies affordances for small and medium sized enterprises ...
Social media technologies affordances for small and medium sized enterprises ...
Más de David Phillips
I have provided a methodology for PR people to keep up-to-date with new things that are going to be important in the near future. I shall be adding content to it for the next couple of months.
Transformative technologies
Transformative technologies
David Phillips
This is a report into my Twitter activity. Pretty average, I would say.
Twitter Followers report
Twitter Followers report
David Phillips
Managing crisis world vision
Managing crisis world vision
David Phillips
After a number of years, I thought it timely to update this lecture.
Issues and crisis management
Issues and crisis management
David Phillips
This is a very good presentation by Kyle Findlay. I have added some sources but all the work is by Kyle.
Network theory
Network theory
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Second Communication Theory lecture
Communication theory 2
Communication theory 2
David Phillips
A review of communication Theory Lecture 1
Communication theory 1
Communication theory 1
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The nature of PR has changed. This looks at what are the significant changes.
Online communication trends
Online communication trends
David Phillips
An view as to why online PR has become an imperative.
Future pr
Future pr
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Ethics Lecture 2012
Ethics Lecture 2012
David Phillips
Performing at interviews
PR performing well at interviews mar 2012
PR performing well at interviews mar 2012
David Phillips
How to write a CV
Writing a CV
Writing a CV
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The practice of PR has changed. This slideshow offers a view of the basics that every PR consultant should offer clients for 2012. Probably the most exciting part of the presentation is the list of URL's at the end... Nice way to be very motivated.
The new pr 2012
The new pr 2012
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Lisbon 3
Lisbon 3
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A process for developing online strategies for organisations
Hey boss
Hey boss
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Guerrilla marketing
Guerrilla marketing
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Use of celebrity in PR and marketing promotion
Celebrity marketing
Celebrity marketing
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Part of the CIPR Social Media Summer Special http://ciprsm.wikispaces.com/Social+Summer
Approaching digital
Approaching digital
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Developing effective corporate communication ci m
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Managing corporate reputation ci m part 3
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Twitter Followers report
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Managing crisis world vision
Issues and crisis management
Issues and crisis management
Network theory
Network theory
Communication theory 2
Communication theory 2
Communication theory 1
Communication theory 1
Online communication trends
Online communication trends
Future pr
Future pr
Ethics Lecture 2012
Ethics Lecture 2012
PR performing well at interviews mar 2012
PR performing well at interviews mar 2012
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Writing a CV
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The new pr 2012
Lisbon 3
Lisbon 3
Hey boss
Hey boss
Guerrilla marketing
Guerrilla marketing
Celebrity marketing
Celebrity marketing
Approaching digital
Approaching digital
Developing effective corporate communication ci m
Developing effective corporate communication ci m
Managing corporate reputation ci m part 3
Managing corporate reputation ci m part 3
The Digitisation Of The Economy
1.
From a lecture
at Bournemouth University 2006 to the Stockholm Accord David Phillips
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New PR thinking
Prof Sven Hamrefors
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PR for PR
Prof Toni Muzzi Falconi
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