Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

•

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Taking the content marketing high road builds long-term trust with your audience. Stay away from the 3 C's and embrace the 3 E's. C's: Criticize. Condemn. Complain E's. Entertain, Educate, Encourage

Empresariales Tecnología

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Content Marketing
The 3 C’s vs. The 3 E’s

Does your content
take the high road?
1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

David Horne

www.davidhorneis.com
1
www.davidhorne.me

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

The Rise of Content Marketing

Consumers view 10.4 sources
consumed before buying
1

88% of Brands use content
marketing

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

The Rise of Content Marketing

Produce and distribute
relevant and valuable
content purposed with
1

attracting, converting, or
retaining customers
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

The Rise of Content Marketing

Build trust and
earn attention
1

(over time)

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Two paths

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

C’s

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

The 3 C’s

Criticize
Complain
1

Condemn
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Criticize

1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Complain

1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Condemn

1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

E’s

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

The 3 E’s

Entertain
Educate
1

Encourage
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Entertain

1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Educate

1

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Encourage

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Which path are
you going to
take?

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Take The High Road

Take the high road,
build trust, and earn
their attention and
1

business
#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

Thank You

1
?’s
www.davidhorneis.com

www.davidhorne.me

#theBAMcontent @_davidhorne_
Wednesday, May 30, 2012

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Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

1. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

2. Content Marketing The 3 C’s vs. The 3 E’s Does your content take the high road? 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

3. David Horne www.davidhorneis.com 1 www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

4. The Rise of Content Marketing Consumers view 10.4 sources consumed before buying 1 88% of Brands use content marketing #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

5. The Rise of Content Marketing Produce and distribute relevant and valuable content purposed with 1 attracting, converting, or retaining customers #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

6. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

7. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

8. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

9. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

10. #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

11. The Rise of Content Marketing Build trust and earn attention 1 (over time) #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

12. Two paths #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

13. C’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

14. The 3 C’s Criticize Complain 1 Condemn #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

15. Criticize 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

16. Complain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

17. Condemn 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

18. E’s #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

19. The 3 E’s Entertain Educate 1 Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

20. Entertain 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

21. Educate 1 #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

22. Encourage #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

23. Which path are you going to take? #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

24. Take The High Road Take the high road, build trust, and earn their attention and 1 business #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

25. Thank You 1 ?’s www.davidhorneis.com www.davidhorne.me #theBAMcontent @_davidhorne_ Wednesday, May 30, 2012

Does Your Content Take the High Road? The 3 E's vs. The 3 C's of Content Marketing

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