1. Entertainment Industry in India
◦ Indian entertainment industry include music, cable
and satellite television, animation and FM.
◦ Entertainment Industry in India comprises of Film
Industry and Television Industry. The Indian
entertainment industry is among the fastest
growing sectors in the country.
◦ Today there are over 300 national, regional and
local channels being beamed across the country.
◦ Indian film industry is the largest film industry in
the world, producing on an average, close to a
thousand films a year in all languages.
2. According to an estimate by FICCI and Ernst
and Young, Indian entertainment industry
worth more than `400,000 million in 2008.
In terms of employment, an estimated 6
million people earn their livelihood from the
entertainment industry and this number is all
set to grow
Presently, India has the third largest
television market in the world behind only
china and the USA
3. Indian small screen programming started off
in the early 1980s
there was only one national channel
Doordarshan, which was government owned.
The Ramayana and Mahabharata were the
first major television series produced.
In late 1980’s, the government opened up
another channel known as DD 2 later DD
Metro.
4. Indian entertainment industry is divided into
following segments:
◦ Television Industry
◦ Print Industry
◦ Radio Industry
◦ Film Industry
5. Television is one of the major mass media of India and is a
huge industry and has thousands of programs in all the
states of India.
Today India boasts of being the third largest television
market in the world.
As of 2010, the country has a collection of free and
subscription services over a variety of distribution
media, through which there are over 515 channels and
150 are pay channels.
Total television viewership of 415 million is amongst the
world’s highest with nearly 15-16 Television companies
beaming programmers to India. The major players being
Doordarshan, STAR TV (Satellite Television Asia
Network), Zee Television, United Television, CNN, Sony
Television, ATN (Asia Television Network), BBC World, SUN
TV, Discovery Channel, TNT and Others.
6. TV Industry accounted for `329 billion
(US$ 6.6 billion) of revenues in overall M&E
industry in 2011 and is estimated to grow at a
CAGR of 17% over 2011-16 to touch `735 billion
(US$ 14.73 billion) in 2016.
As per the report (by KPMG and another industry
body), television would account for almost half of
the Indian M&E industry revenue and would also
be over twice the size of print media (the second
largest media sector) by 2015. While the current
level of penetration is estimated at around 60 per
cent, there is still a lot of room for expansion on
Indian TV landscape.
7.
8. This is one of the leading entertainment
companies in India. The company specializes
in Movies, Television, Home
Entertainment, Games and Mobile. Sony
Pictures Entertainment is the subsidiary of
Sony Corporation of America. Sony Pictures
provides entertainment to about 130
countries.
9. Star TV is renowned and significant name among
the Indian Entertainment companies. The variant
channels of the entertainment company are Star
Plus, Life OK, Star Movies, Star Majha, Star
News, Star World, and many others.
10. This major entertainment company of India
reaches to about 500 million viewers across
the world. The flagship channel of the
company is Zee TV which was launched in the
year 1992 keeps tab with 167 countries in
the world. This channel is the key driver of
the growth of cable and satellite industry in
India for the last 16 years.
11. This entertainment company of India is the major
Media and Entertainment company in India. The
company is a topper in TV Content, gaming,
Motion Pictures etc. It markets the television
programmes in different languages.
UTV BINDASS, UTV STARS, UTV ACTION, UTV
MOVIES, BLOOMBERG-UTV etc. are the channels
run by UTV. UTV motion pictures is a production
house.
12. The Indian print media industry is expected to grow
by 9.6 per cent over the period 2010-15.
The print industry is expected to grow from `128 bn
in 2006 to `232 bn by 2011, at 12.6% CAGR.
While the newspaper industry is estimated at `112 bn,
the magazine segment is valued at `16 bn.
The newspaper industry is also projected to perform
well for the next five years growing at a CAGR of 10.1
per cent according to a report titled “India
Entertainment and Media Outlook 2011” by
PricewaterhouseCoopers.
Print industry in India is the world's second largest
with over 90 million copies in circulation daily after
China with 130 million copies in circulation daily.
