12. Purpose
& Vision
Create
Indelible
Memories
Goal
Be center to
more
storytelling in
social media
Objectives
Metrics
Publish
excellent blog
content at
least six times
/ month
# of blog
posts / month
Increase community
by 50%
# of followers
# of interactions
Increase engagement
by 100%
# of comments on blog
# of mentions
Increase amplification
by 50%
# of shares
26. Company
FB Likes
Avg # of
comments/po
st
Avg # of
likes / post
Avg # of
shares / post
Ritz Carlton
453,000
24.6
2791
217.4
W Hotels
142,000
3
281.2
2.6
Four Seasons
193,000
76.6
1548.4
73.8
