Media for Ministry, St John's Nottingham, June 2014 with @drbexl
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A day-long session for ordinands in training and ministers at St John's Nottingham, thinking about social media and ministry in a digital age.
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Media for Ministry, St John's Nottingham, June 2014 with @drbexl
- 1. MINISTRY IN A DIGITAL AGE Dr Bex Lewis, Digital Fingerprint http://j.mp/media-min-sj June 2014 for: http://www.stjohns-nottm.ac.uk This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
- 3. Let’s “tweet” each other…“Let’s Tweet Each Other”
- 4. SOCIAL Media
- 6. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
- 8. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
- 10. Image Credit: The Worship Cloud
- 14. Carl Medearis Relax, enjoy your friends. Enjoy their company along with the company of Jesus. Point him out, freely, without fear or intimidation. You’re not responsible to sell him to them. You’re simply saying what you’ve seen. You're not the judge. You’re the witness.
- 15. Brennan Manning The greatest single cause of atheism in the world today is Christians who acknowledge Jesus with their lips and walk out the door and deny him by their life style. That is what an unbelieving world simply finds unbelievable.
- 17. The Church Front Door? For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. … With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
- 18. We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 2011, 127)
- 21. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
- 22. #ChristmasMeans
- 24. WHY IS THERE SO MUCH FEAR? Image Source: RGBStock
- 25. An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
- 28. “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.” http://www.aber.ac.uk/media/Students/lcs9603.html Image Credit: Stockfresh
- 29. Is Using an iPad in preaching unholy? …If I am a true priest, I can be so with a telephone in my hand, with a Bible in the other and I can be so with a newspaper under my arm, because it isn’t these instruments that speak alone, but our faith which is made of flesh and which speaks to the flesh; that is why my flesh will be the true synthesis. http://www.hprweb.com/2012/07/enter-the-digital-continent-of-preaching/ Digital Preparation Tools: http://www.benreed.net/index.php/2012/09/05/d igital-sermon-prep/
- 30. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist Digital Literacy (JISC) “digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
- 32. https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a- digital-disciple-with-changingworship
- 33. Love thy neighbour? What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, 2011, p.xiv
- 34. Human Beings at machines, not “are machines” Image Source: Stockfresh
- 35. What (Biblical) values do we want to see in our (digital) world? Image Credit: iStockPhoto
- 36. Values •Integrity (practice preach, same person on/offline) •Clarity (think b4 send) •Wisdom (privacy, etc) •Gentleness (discuss) •Hospitality/welcome (inclusively loving)
- 38. WHERE?
- 44. Image Credit: Landingnet.co.uk 10 Essentials for Twitter
- 46. Train Tweets
- 47. 2: Followers
- 48. 3: Bio
- 56. 4: RTs, MTs & HTs RTs, MTs and HTs
- 57. 5: #Hashtags
- 59. 6: Trending Topics 26/05/14: 22:56
- 60. 7: Favourites
- 61. 8: Lists
- 62. 9 : Verification
- 63. 10: It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
- 65. Tweeting in Church? • Good Thing? • Bad Thing? • Why might/might not people tweet in church? • What might encourage more ‘engagement’? Image Credit: Purchased Stockfresh
- 66. 9 Essentials for Facebook
- 68. 2: Write on Walls
- 69. 3: Pages
- 72. 4: Groups
- 74. 5: Events
- 75. 6: The Like Button
- 77. 7: Age/Gender
- 78. 8: Help!
- 79. 9: Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into ‘church life’ e.g. photo sharing • Offer pastoral care • *Youth: PM’s, CC parents/another leader in • Advertise Events
- 80. WHAT ELSE IS IMPORTANT?
- 81. Blogging
- 82. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
- 83. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
- 84. Get Inspired…
- 87. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
- 90. The conspicuous and central Protestant sermon is one of these. It made sense in a education- and resource-poor (and frankly, entertainment-poor) age, but if I held forth for twenty minutes or more every Sunday, I expect to be regularly challenged (perhaps mentally, and in an unspoken way) by people who would Google for facts during my oratory. http://boyinthebands.com/archives/new-church-small-sermon-long-sermon/
- 91. LUNCH Image Credit: Purchased Stockfresh
- 93. YouTube: “How To Pray”
- 94. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
- 105. Matt O’Reilly (2010) Shane Hipps writes from within the Emergent movement and favors a dialogical preaching form which closely resembles that advocated by Pagitt. The Emergent worship scene described by Hipps includes a pastor who “periodically shares a Bible verse and a few brief thoughts, eliciting dialogue and feedback but being careful not to exude an aura of too much authority.” https://www.academia.edu/2559715/_Faith_Comes_from_Hearing_The_Scandal_of_Preaching_i n_a_Digital_Age_
- 106. "The digital age isn’t killing off preaching, but what the survey suggests is that too much preaching is doing too little to motivate people to look at the world differently and therefore live in it differently," said Paul Johns, a director at the College of Preachers. "If that’s so, we have to question what we preachers are actually saying about the Bible and about contemporary issues, and how well we’re engaging with our congregations.” (Preaching Survey, 2009) http://ministrytodaymag.com/index.php/ministry-tools/main/18801-are-my-sermons-making-a-difference
- 109. • We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
- 115. The Visual…
- 121. WHEN?
- 122. 1 : Hootsuite
- 125. 2: Buffer
- 129. Quick Overview…
- 130. WHAT SHOULD I SHARE? Image source: Stockfresh
- 131. Discuss: Keywords Image Credit: Purchased Stockfresh
- 133. Don’t look to “publish” but engage in a CONVERSATION Image source: Stockfresh
- 137. Sermon Soundbites
- 138. “Call to Action” • Don’t make it too complicated to participate • Define an (easy) action • Define the (simple) benefit(s) • Give a (short) time frame Image Credit: Purchased Stockfresh
- 139. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
- 140. WHO? Image Credit: Purchased Stockfresh
- 141. DISCUSS: Your audience • Turn to person next to you. • Who are you interested in reaching/listening to? • What ‘problems’ are you seeking to solve for them? Image Credit: Purchased Stockfresh
- 143. COPYRIGHT Really important to be aware of…!!
- 144. Image Sources, e.g. • FREE • http://www.flickr.com/creativecommons • http://www.sxc.hu • http://rgbstock.com • http://www.freebibleimages.org • PAID • http://theworshipcloud.com (Christian) • http://stockfresh.com/ • http://iStockPhoto.com • See: http://bigbible.org.uk/about/policies/image-policy/ for more Image Credit: Stockfresh
- 147. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
- 148. http://www.methodist.org.uk/ministers-and-office- holders/technology-and-church/social-media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
- 149. Bath & Wells Diocese 9 Twitter Rules • Don't rush in • Remember tweets are transient yet permanent • Be a good ambassador for the Church • Don't hide behind anonymity • Be aware of public/private life boundaries • Maintain a professional distance • Stay within the law • Respect confidentiality • Be mindful of your own security http://www.bbc.co.uk/news/technology-25848873
- 150. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
- 151. Don’t forget… Image Credit: Stockfresh
- 152. Image Source: RGBStock Let’s Look at YOUR Situation(s)
- 153. To achieve what? Image Source: RGBStock
- 154. What media? Image Source: Dr Bex Lewis
- 155. Who’s going to do it? Image Source: Stockfresh
- 156. How often? Image Source: Stockfresh
- 158. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
- 159. What is your ONE takeaway action?
Notas del editor
- The normal pattern of a St John’s day starts at 9:10 (having had Morning Prayer at 8:00, breakfast at 8:30); 15 min coffee break around 11:00, and lunch is at 1:00. Afternoon session starts at 2:00 – and then either 3:30 or 4:00 finish depending on what you think would work best. I think that a focus on media in ministry would be really good – most of our students are ordinands, though we do have a number of independent students as well, some of whom are training for ministry but not all. I have in mind something that will equip them to make the most of the opportunities, whilst also being aware of the pit-falls and how to keep themselves safe (I am sometimes surprised by what vicars will put up on their Twitter accounts about their congregation / PCC meetings!). But I’m aware that you know this field far better than I do, so I wouldn’t want to limit you to only discussing things that I’m aware of!
- Assume 09:10 starting point … Hello, introduce self… (if not seen this before = the famous ‘Twitter’ – latest incarnation of it – changed again recently – often things change look, but general function = same, so don’t let looks put you off). Wondering how many of you are confident social media users? FB, Twitter, or what?
- 5 mins (could do with cards with people’s names on) Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter … in some ways we are looking at the kind of issues that will arise, including some exercises that you could do with youth groups..
- Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
- What is social media? http://youtu.be/MpIOClX1jPE Best part of 4 mins, still the best video, even though it’s really old … discuss what makes feel?
- Mention ‘incarnational;’…
- http://www.independent.co.uk/news/world/europe/pope-francis-takes-twitter-by-storm-in-the-first-papal-selfie-8792660.html These are two of the most powerful men in Christian circles … both actively engaging online. Justin Welby was originally ABCJustin, then wanted to become a ‘person’ rather than a ‘role’, although still needs care with ‘role’ .. Whatever position you are in. Don’t’ forget the SOCIAL in social media … about engaging rather than broadcasting (FOR MOST) thought argument for e.g. just not possible… Justin has previously apologised in tweets for not being able to engage personally with everyone … citing that he wouldn’t get the rest of his work complete, but that he appreciates all those who contact him (makes sense – going online doesn’t mean have to throw away ‘time wisdom’. The Pope doesn’t even make a pretence, as “he” simply follows himself in 8 different languages.
- Now, these may surprise you, as you may expect that I come in, tools first, and say “let’s do it all digitally”, but as it has been for many years, and will be for many more – we should start with the PROBLEM(S) that need solving, and then look at how the digital fits into the mix… not necexssarily going to tackle all these questions in order, but all important!
- Think about what you are trying to achieve… if achieving is “we’re having an experiment with social media”, that’s OK too… otherwise what is
- “Fish where the Fish Are”
- We’re very geographically concerned, but accept global nature of sermons – often been given in a sense that there is a ‘group knowing’… how accept that anyone could be watching (and may be ex-members of congregation, but not necessarily)
- Also whilst we’re thinking about social media (sometimes new/digital media…) … we also need to think about what evangelism is.. In a world where it’s OK to be a Mac evangelist, but not a Christian evangelist… DISCUSS (bring in e.g. friendship evangelism, on the street, Bible verses in tweets, etc. – see the notes from Spring Harvest)
- Understand the Culture… - What you’d expect from working missionally…
- Lifestyle = includes online!
- Qualman – just over 3 mins (business focused, but worth thinking about…) – is what we’re doing ‘marketing’ … http://youtu.be/zxpa4dNVd3c
- An article, I wrote - the church is just not on many people’s radar .. On a Sunday the Cathedrals of the shopping mall and the football pitch draw people in and provide the social spaces that people used to get from the church… so is there something else that Christians are seeking to offer… (But also need care that not using that space just to promote what you doing … if the church community gets onboard can see true community).
- Building relationships takes time, but church has never been about “bums on seats”, so much as about encouraging those who attend to live full lives of discipleship. Many of those who enjoy the digital spaces are skeptical about being ‘preached to’. We live in a world of “pull” rather than “push” media (show me why I will be interested, rather than tell me I should be interested), but as Elizabeth Drescher says: We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love (Drescher, 127).
- Organisations made up of the people inside them… this is not necessarily another job for the vicar, etc.. If I share something, my friends may see it – far more than if just the organisation does – so you are looking for things that people might want to share! (Push/Pull)
- Within the church we need to think about how we engage more - this is the model many churches have now… (as a educational developer, I note that many teachers do this too….). Can we draw more people in?
- Needs to be built into what you are doing within your ministerial role… http://stockfresh.com/image/3098998/chocolate-cake-with-fresh-berry
- Some examples of campaigns already happening in Christian circles – recognition is growing that we need to be involved, but we need to train more people up to be involved… for several years have had #ChristmasStarts … In 2013, CofE decided to try #christmasmeans – to start encouraging people to join in a campaign to build up in future years…
- … see some of the tweets, and note also #eastermeans still ongoing .. Some saying “he’s still risen”. Note – cannot control what else appears on the hashtag… So many opportunities – others will be scattered throughout the day…
- JISC – organization I work with particularly interested in HE/FE – this is their definition – think is a helpful working definition.
- This book written to help fight against ‘moral panics’ – we’ve survived every other technological development … and we need to think what differences it makes to our lives … but not be over-awed by it all… Covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most… so useful for all, but with particular focus on those aspects that affect kids
- Explain ‘The Jesus Arms’ at Greenbelt, digital discipleship … but here is an idea of what we want to work towards… (2 mins) … “being comfortable in your own digital skin” [digital not a replacement for other aspects of life, but part of it…]
- As we become comfortable in own digital skin … need to be aware of the others that we’re interacting with!
- Importance of online/offline Always remember that there is a human being at the other end of the keyboard - each uniquely created by God… and as is noted by many communicators is not what you’ve said, but what others have ‘heard’ … not everyone receives the message that you send in the same way .. And one message definitely doesn’t fit all… we’re in the world of what is described as “the long tail”, where rather than being able to send out a mass message, we have to have more concern with individuals (which I always hope we as Christians do anyway, but…. ) – Google searches for ‘niches’ (small keywords/multiple entry points, etc.)
- Complete this by 1045!! So, before we look at Twitter… What are your values? What do you stand for? If we think about e.g. one I think is core = authenticity – how can you promote something that you don’t agree/internalise it’s values – why I have always rejected doing someone else’s social media, but found ones that are my ‘natural’ space. EXERCISE with flip-chart… want you to think about this briefly… e.g. think about the fruits of the spirit (love, gentleness, peace, patience, faithfulness, self-control, joy, goodness, kindness). Integrity (own comments “I feel, etc.) Self-control (consider consequences of interpretation – inc revisited later) Patience (expectations for response times) Authenticity (consistent to “you”) but what about over-sharing? Trust (information can be out there, don’t speak on others behalf unless permission) Non-manipulative (audience aware, do someone down, bad spin; “If you love Jesus share this”) Respect (encounter different opinions – think through reactions); Good Manners; not ‘entitled’ to respect – respect others first.. Treat as you expect to be treated “Freedom of Speech” – think carefully; Libel Self-awareness – context; read differently – can you “hear” tone of voice Don’t press “send” in anger … Kindness – encourage online, messages of support Transparency – do we know the source of all this… Aliases? Who’s saying what? Accountability. Who are they?
- 1100-1115am
- How many of these tools have you used? Scary – so many, or encouraging as you clearly can’t use them all, so think about what you need to do, and which tools might fit that…
- You may have seen this in the form of ‘doughnuts’…
- May find this helpful, although it now needs updating… haven’t had time yet…
- Let’s look at one of the fastest growing tools out there… Lots of people have this response to Twitter, but it’s got a growing user base … a couple of years ago had about 100 million active users, now nearly 300 million… http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
- Tweets = 140 characters long… (thinking throughout how much of this might you share?)
- Ability to REPLY … (see here) What like about this – timeliness, friendliness, taking responsibility even though it was for a different company…
- “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons Easy to find people … if know who they are – the ‘search’ up the top … read their bio, and click ‘follow’ = easy to ‘unfollow’ afterwards... Don’t forget to ‘piggyback’
- You get 160 characters for this… Who is going to do this? When aka “how often” (twice a month = lost)? What content is worth sharing – each tweet doesn’t need to be a mini “War & Peace” but also let’s not have too many breakfast tweets… Manage expectations – Who, When, What Want to look at some a/cs out there – and hope get some inspiration too…
- The one you all know about right…?
- 52 tweeters throughout the year to give a real sense of what CofE is up to…
- A diocese that I think conveys nicely a sense of the organisation and what people in this diocese are involved in – not straight broadcasting…
- My old church – sporadic but learning – note focus not on building but on the people…
- Mix sober/humour
- Couple of creative uses…
- Explain send one small message and cascades out .. Message gets bigger with each RT – I have 5k followers, someone with 30k RTs – they are saying message is worth listening to .. And all their audience may see it too…. Moderated Retweet (esp to make it shorter), and Hat-Tip … all about collaboration, acknowledging the source, etc… http://todaymade.com/blog/wp-content/uploads/2011/04/retweet-viral.png
- How many to use, how to create a new one, how to advertise them in church, etc. prospective pitfalls.. Keep it short, consistent, advertise it before the service, let people know about it (don’t try and take over an organic hashtag), make sure it makes sense and that it’s not already in use for something else… Go live online to see some in action…
- Are there conversations you can genuinely join in on? E.g. this will be on Channel 5 in December…
- Show how to change to other areas, be aware of tailored trends, etc.
- Demo – what a list does, how to add someone, how to create a new one (may still be limited to 20?)
- Katy Perry, Justin Bieber, Barack Obama = top 3 accounts followed by others… Understanding a ‘verified’ person .. Doesn’t mean they not ‘real’ if don’t have one, but if they do, have been verified by Twitter…
- Don’t forget = it’s PUBLIC, PUBLIC!
- Something to think about over the break… Why might they want to/not want to tweet about church? Recognise the assumptions that you might be making about them? What might encourage ‘engagement’ that’s more than a like…
- Basics of all – FB strong on being a ‘personal account’ and doesn’t allow duplicate a/cs – may get away with it but if they decide – can shut both down…
- Share messages via walls – see here can add location, photos, emoticons and choose who to share with, etc… Remember that you may be FB friends with congregation – how does that change the kind of things that you might write/share? (Pete Broadbent, the guy who was like ‘ooof- a sermon tomorrow’, etc.) …
- How much can we find out about people – how many people can we reach – not the hugest of numbers, but think compared to average congregation… is a bit of a game of numbers..
- Makes it easier to ‘leave’ the group behind once move onto a new church – are various schools of thought about being friends with congregation = part of whole-life sharing, etc. but also once you move on/or they move on – how helpful is it to keep in contact?
- Tea & Toast – serving a real need – ended up gaining new members of the church – online/offline mix…
- Tweets = 140 characters long…
- http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
- Tweets = 140 characters longNote that Facebook designed for College students so 18+, not surprising that less of the younger are on it (reports of them leaving in droves, but appear to be rejoining later) http://www.socialbakers.com/facebook-statistics/united-kingdom , 26 May 2014…
- Tweets = 140 characters long…
- Get here by 1230 … then 10 mins blogging, 10 mins YT, 10 mins other…
- What sites have inspired them – some suggestions we can use if not others – think about what makes the different sites work? We’re going to spin through a few that might inspire you … then what do you think? Typical 7 of this, etc… old trick from newspapers, although is somewhat of a resistance to it.. Secular inspiration – what does the world love to read? http://www.buzzfeed.com http://www.huffingtonpost.co.uk/tech/ http://mashable.com http://www.reasonsmysoniscrying.com
- Look at Christian sites which have ‘known’ names, etc. http://bigbible.org.uk http://krishk.com http://richardlittledale.me.uk Nickbaines.co.uk
- What about those working on the ground – and particularly the humour of Beaker folk! http://clairemaxim1.wordpress.com http://pamsperambulation.wordpress.com http://cyber-coenobites.blogspot.co.uk/
- Note might find base of this useful… basic instructions for using WordPress…
- 7 min vid – not planning to show all! Worth a watch… (we could watch first minute…)
- 1300-1400
- Will probably redo this shortly!
- YouTube = 2nd largest search engine … often for ‘how to….’ – how might we change what comes up at the top of the search rankings – bearing in mind just creating something won’t appear… http://www.youtube.com/results?search_query=how+to+pray&oq=how+to+pray&gs_l=youtube.3...446.1821.0.1890.11.7.0.0.0.0.0.0..0.0...0.0...1ac.1.11.youtube.
- Mo need for BBC production values
- Worksheet – we can work through this at the end if time… but it’s fairly straightforward … and thinking about WHAT you put on a video is more important in many ways…
- Set up a channel…
- 3:41!! Probably would have worked better at 30 seconds … (only going to watch 30 seconds)
- Let’s have a look, from the headlines, what seemed to be the kind of things that people wanted to share… (http://youtube-trends.blogspot.co.uk )
- 1:47 – what puts this kind of smile on a child’s face – and would you guess the brand before the end if you didn’t already know?
- 1:40 – v. clever – tapping into a huge phenomenon … finding the right hooks… You’ll see we’re looking to the secular world for inspiration here … we are in the world (if not of it) – how do we speak to people…
- Can be simply done on a smartphone… Not going to play… Based on Mark 4 – thoughts about ‘fishers of people’ … 1.5 mins (recorded straight from the iPad in 1 take) – range of voices in the sermon, not just the preacher…
- (p44) Where traditional preaching models involve a consistent content specific message delivered by a single speaker, Pagitt suggests that with progressional dialogue “the message will change depending on who is present and who says what. This kind of preaching is dynamic in the sense that the outcome is determined on the spot by the participants.”
- Interesting range of topics…
- See some other good suggestions - http://www.buzzfeed.com/juliapugachevsky/most-remarkable-stop-motion-vines-of-2013 – the power of 6 seconds, again, viral?
- What do people have time/inclination for? People find it easy to write/read … increasing numbers using these formats though – don’t forget about them… carry audio recorder around..
- The importance of the visual – and tools such as Pinterest… https://www.facebook.com/bigbible
- Rich term - http://www.pinterest.com/search/pins/?q=youth%20work%20ideas
- Show the activity going on in church … Steve Fogg…
- Show full mix of your life, etc…
- Recent tools….. Increasingly private 1-2-1 or 1-2-many …
- (can also mention Foursquare, etc…)
- We have limited time/resources, so can’t be spending all our time online … here’s some tools to help…
- Timesaver… but don’t forget to check back in …
- Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
- Tweets = 140 characters long…
- Collecting stories without having to search…
- Google Docs - Can use this to put aside content to share, so not restricted to 10 & don’t lose them…
- Bundlr: Collect Stories
- What keywords are people going to be searching for you for … make a list…doesn’t have to be definitive – keep working on it… note ‘the long tail’…
- Needs to be something people will want to share – think back to those pictures, etc…
- Not PUBLISHING, but looking for CONVERSATIONS/relationship building
- As a result of these, people get involved in conversation – with similar on FB, had 3 people ask to come to church… but this requires that churches = GIVE PERSMISSION = encourage people to participate digitally BUT never force… Think about pros/cons of this…
- What would this look like on a church website – e.g. the final “don’t” would be asking for a commitment to church membership, or to Jesus, before allowing further entry… but find out where people are/what connects with them, allow them to try things for ‘free’ without feeling like they have to give it all in, encourage now/soon (though I don’t like – do this or it closes in 3 days kind of things.. I feel played – let me know you’ve got a great deal, long-term … isn’t that what we have – time limited by life-span but only God knows that…
- … and don’t forget the cat.
- Are you listening to them, producing something for them, or for yourself, … e.g. Old Spice campaign – designed because they realised men weren’t buying it, but women buying it for their men to smell nice… so if you’re trying to get people into church, who are you seeking to reach?
- Problems – are there any have an idea of where the digital might help? Then feed back in – will we have a flipboard … let’s hold onto some of those, and start to think about what digital tools might help solve them… How might deal with any trolls?
- “Does Sam exist in real-life? Probably not exactly like this. But that’s not the point. The point is they have a target. They know who they’re going after. Do you?” Take time to create rough personas of those that you are trying to reach – they have a name, an age, characteristics – help you keep them in mind whilst you are preparing communication – not what you say, what they hear…
- If you are working for an organisation – e.g. a church – ensure that people can feel ‘free’ to go ahead and represent you …
- Social Media shouldn’t be an add-on, but should be considered in everything else that you’re doing… put links to the pages/Twitter name, etc. in church notice sheets, and publicity, etc…
- E.g. Want to get the local village into an event? Want to raise money for a new church roof? Want people to understand that graveyard has to be kept looking a certain way – e.g. no plastic flowers? Your treasurer has stolen the money – how do you deal with this with the digital technology? Someone has tweeted that you don’t understand x? A celebrity is coming to give a talk at church? You have a story that you think the press would be interested in? Want to demonstrate unity by showing rather than telling? Want to grow the 20s/30s? Someone within the congregation is being bullied? Help people understand why morning prayer is valued? Want to get people behind a campaign? Don’t just think of the tech aspects to this… in groupwork = holistically start to think about how would do this…
- Tone of voice… really important – consistent organisational feel, even if independent within (e.g. Twitter initials) – who has the passwords?
- Think about who might do it in your situation?
- To be aware of, not to stop progress…
- Needs to be built into what you are doing within your ministerial role… http://stockfresh.com/image/3098998/chocolate-cake-with-fresh-berry
- Between 3-4pm … Final word – remember – there is always a human being at the other end of the keyboard… think before you type… Questions?