Dr. Maynard Brusman presented on developing innovative leaders in difficult times. The presentation covered creating an innovative culture, developing a disruptive mindset, embracing constraints that enable innovation, enhancing creativity, and embracing change. It provided strategies for developing innovative leaders such as challenging assumptions, fostering freedom, and building a climate of trust where failure means learning. The presentation concluded by discussing developing leaders' discovery skills and coaching them to seed an innovation culture.

1. Innovation in Difficult Times: Developing
Innovative Leaders
Dr. Maynard Brusman
Consulting Psychologist & Executive Coach
We help companies assess, select, coach, and retain emotionally intelligent leaders
INARF Preconference Leadership Symposium
3-9-2010

2. Learning Objectives
o How to create an innovative culture.
o How to develop a disruptive mindset.
o How abundance impedes innovation.
o How constraints often enable innovation.
o How to enhance creativity.
o How to embrace change and thrive.

3. Ambitious Agenda
o Part One
Learn New Ideas
Provoke Thinking & Emotions
o Part Two
Action Learning Exercise
Collaborate - Share Ideas & Resources

4. Quotes
“The business enterprise has two, and only two basic functions:
marketing and innovation. It is not necessary for a business to
grow bigger, but it is necessary that it constantly grow better.”
— Peter Drucker
“Foremost among life’s teaching is the recognition that humans
possess the capability to deal with complexity and
interconnection. Human creativity and commitment are our
greatest resources.” — Margaret Wheatley
“Everything in the world already exists; whatever seems new is
something old rearranged.” – Max de Pree

5. My Pet Rock Story

6. A Whole New Mindset
o Whatever thinking got you here won’t get you
there.
o Right brain thinkers invent the future.
o Storytellers.

7. Workplace Innovation Definition
o The process of turning new
ideas into stakeholder benefit.

8. The Innovation Imperative
o Change or die.

9. Most Innovative Companies

10. Spark of Creativity
oWhat can look like madness in
business is often the solution.

11. The Secrets of Innovation
oCreative Models
oReal-World Impact
oFar-sighted Risk-T aking
oParadigm-busting Execution

12. Strategic Innovation Inquiry
o Is innovation a strategic focus?
o Describe your innovation culture?
o Does your organization value
innovation?
o Who cares about innovation and why?
o Where is the spirit of innovation alive?

13. Creating a Climate of Trust
o Failure means learning.

14. Creating a Climate for Innovation
o Innovate to survive and thrive.
o Design for change as the norm.
o Create purposeful, focused change.
o Nurture atmosphere of creativity.
o Believe failure is learning.
o Innovation is work rather than
genius.

15. Employee Engagement
o Happy employees drive innovation.
o Gallup Study: Engaged employees inspire
company innovation.
o Engaged employees best source of new
ideas.
o Who’s driving innovation at your agency?

16. Tough Times Call for
Disruptive Innovation
oNecessity is the mother of
invention.
oOld rules for success
become recipes for failure.
oWhatever got you here won’t
create a sustainable future.

17. Disruptors are Game Changers
oDisruptors change the
game.
o Disruptive Innovations
*Apple’s iPAD

18. Disruptive Innovation
Mindset
oDevelop a disruptive
mindset.
1. What to stop doing…
2. Start doing
3. Do differently

19. The Abundance Paradox
oT oo much time or money.
oFollow fatally flawed strategies.
oConstraints enable innovation.

20. The Leadership Challenge
o Embrace paradox and systematize
disruptive innovation.
o Develop awareness of self and others.
o Learn to ask “what if…” questions.
o Innovative leadership with executive
coach.

21. The Innovative Leader’s DNA
o Five “discovery skills”
1. Associating
2. Questioning
3. Observing
4. Experimenting
5. Networking

22. Reinvention
o Series of transformations.
o Not changing what is, but creating
what isn’t.

23. Case Study
oNext Life

24. Let Go of Stress and Relax
“T” Shirt

25. Neuroscience –
The Creative Brain

26. Mindmapping
o Exploring Creativity and Problem-Solving

27. Harness Creative Talents

28. Build a Climate for Creativity
o Know employees creative strengths.
o Recognize and reward creative
contribution.
o Make it safe to take risks.
o Reduce stress through play and humor.
o Present problems as a game.
o Involve everyone in building creative
collaboration.

29. 6 Managerial Creativity Practices
1.Challenge
2.Freedom
3.Resources
4.Work-Group Features
5.Supervisory Encouragement
6.Organizational Support

30. Meaning is the Key to
Engaging Creativity
1. Who is my self?
2. What is my work?

31. 5 Qualities of Creativity
1. Intuition
2. Will
3. Joy
4. Strength
5. Compassion

32. Four Tools
1. Faith in your own creativity
2. Absence of judgment
3. Precise observation
4. Penetrating questions

33. Negativity Creates a Death Spiral
o Negativity, judgment and fear are the
enemies of creativity.
o Proactive vs. Reactive
o Positive Psychology

34. Taking the Mystery Out of
Innovation
oCapture good ideas.
oKeep ideas alive and
accessible.
oImagine new uses for old ideas.
oPut promising concepts to the
test.

35. Seven Sources of New Ideas
1. Unexpected occurrences
2. Incongruities
3. Process needs
4. Industry and market changes
5. Demographic changes
6. Changes in perception
7. New knowledge

36. Enhancing Creativity
oEngage employees intrinsic
motivation.
oT ap into underlying values.
o Develop resourcefulness.
1. Expertise
2. Creative-thinking skills

37. Team Creativity
o Add innovation to your competency
model.
o Involve team in building creative
collaboration.
o Innovation feedback
● I want you to stop doing…
● I want you to continue doing…
● I want you to start doing…

38. Creating an Idea Factory:
Lessons from Edison
o World’s first R& D invention factory.
o Use old ideas and materials in new ways.
o Innovation requires hard, focused and
purposeful work.

39. Innovative Change Questions
Exercise
oWhat needs to change in your
organization to thrive?
oWhat do you need to start doing,
stop doing and do differently?

40. Action Learning Exercise
oCreatively apply one idea
to your workplace.

41. Questions & Answers

42. Developing Innovative
Leaders for a Sustainable Future
o Innovation Leadership Coaching
o Coaching helps leaders develop their
skills to do more with less.
• Assessment & Feedback for Self-Insight
• Identification of Strengths & Weaknesses
• Creation of Goals and Action Plans
• Develop and Practice Problem-Solving Skills
• Seed the Creation of an Innovation Culture

43. Innovation Leadership Coach

44. Working Resources
Thank You!

45. Resources for Further Information
o Dweck, C.S. (2006). Mindset –The New Psychology of
Success. New York, NY: Ballatine Books.
o Pink, D.H (2006). A Whole New Mind – Why Right-
Brainers Will Rule The Future. New York, NY:
Penguin Group.
o Wycoff, J. (1991). Mindmapping. New York, NY:
Penguin Putnam.
o Michalko, M., (2006). Thinkertoys. Berkeley, CA: T en
Speed Press.
o Epstein, R. (2000).The big book of creativity games.
New York, NY: McGraw-Hill.

46. Social Media
o Connect with me on these Social
Media sites.
http://twitter .com/drbrusman
http://www.facebook.com/maynardbr
usman
http://www.linkedin.com/in/maynard
brusman
http://www.youtube.com/user/mayna
rdbrusman

47. Dr. Maynard Brusman
Consulting Psychologist & Executive Coach
Working Resources
P .O. Box 471525 San Francisco, California 94147
T el: 415-546-1252
E-mail: mbrusman@workingresources.com
Web Site: http://www.workingresources.com
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