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Patient Messaging System
Problem: Objectifying a
               Subjective Problem (Pain)
 • Pain is costly
         – Lost productivity due to pain in 2010: $297.4
           to $335.5 billion1
 • Pain is complex
         – Numerous, overlapping causes (muscles,
           joints, discs, nerves, etc)
 • Pain is subjective
         – Limited metrics for treatment outcomes
         – Recall bias & placebo effect further
           complicate outcome metrics
1. Institute of Medicine of the National Academies Report. Relieving Pain in America: A Blueprint for Transforming
Prevention, Care, Education, and Research, 2011. The National Academies Press, Washington DC. (page 260)
Identifying the Cause & Effect
• Due to its subjectivity, Cause & Effect
  relationships difficult to establish in
  Pain Management
• Thus, no gold standards exists
  – Variable treatment algorithm
    (chiropractor, PT, surgery, minimially
    invasive procedures, etc)
  – Wide geographic variability
Purpose
• To Improve quality of outcome-measures
  in a subjective arena
  – “Did this procedure help”
  – “Are we closer to diagnosing the source of
    pain?”
  – “What options exist for the cure?”
• To reduce hindsight bias
  – Real-time inquiry of outcome vs 3-4 week
    follow-up
  – Quantifiable metrics
Design
SMS initiation with mobile web link
  – HIPAA Compliant
      • Initiated with text reminders without PHI
      • Linked to website with post-procedure inquiries &
        reminders
   – Patient Feedback
      • Inquire about procedure outcomes
      • Directed responses in real-time vs query pain
        score weeks later in follow-up
   – Automated Responses
      • Decision tree algorithms
      • Practice-defined questions & response; real-time
        customizability
Usability
• Procedure Rule Entry
  System add-on
• Practice defines
  templates for
  – Questions
  – Timing posted
  – Responses &
    algorithm for follow-
    up questions
Development Stage
•   Idea                      Complete
•   Algorithm                 Complete
•   Code Complete             02/09/13
•   Integrate w/ Allscripts   02/23/13
•   Testing phase             03/01/13
Integration
• Interface with Allscripts
  – Customizable within Allscripts Clinical
    Customization Screen
• Data Domains
  – Local Fax Server
  – Central Web Domain Server with HTTPS
  – Local Allscripts SQL database & TxT-Rx
    SQL database housed on local server
Video Demonstration
Market Plan
• Geographic prevalence of Allscripts
  – >200 PRO-EHR sites in local region
• Beta testing
  – Local geographic market
  – Small clinic (< 3 physicians, 1-2 specialty)
  – 10 free beta clients
• Data collection & outcome evaluation on
  beta
  – Change in cancellations
  – Quality of data collected
Market Plan
• Price point: Allscripts Pro
   – $1500 for license & training (conducted
     online)
   – Maintenance:
      • Option 1: Ad-based revenue
      • Option 2: $200 per physician per year
   – Cost of hardware:
      • With Fujitsu fax server $400
      • Without Fujitsu Fax server $4000
• Price point: Allscripts Enterprise
   – Pending outcome of Beta evaluation
Advantages of System
• Increases patient compliance & participation in
  care
• Customizable
   – Practice determines use of data
       • Forward to insurance
       • Internal review of treatment protocols
       • Research
• High-cost Alternatives:
   – Human interface (staff calls & record-keeping)
   – Follow-up visits (recall bias, poor quality data)
• Accommodate changing medical market
   – Consumer desire for interactivity
   – Accountable Care Organizations & quality reporting

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Tx t rx

  • 2. Problem: Objectifying a Subjective Problem (Pain) • Pain is costly – Lost productivity due to pain in 2010: $297.4 to $335.5 billion1 • Pain is complex – Numerous, overlapping causes (muscles, joints, discs, nerves, etc) • Pain is subjective – Limited metrics for treatment outcomes – Recall bias & placebo effect further complicate outcome metrics 1. Institute of Medicine of the National Academies Report. Relieving Pain in America: A Blueprint for Transforming Prevention, Care, Education, and Research, 2011. The National Academies Press, Washington DC. (page 260)
  • 3. Identifying the Cause & Effect • Due to its subjectivity, Cause & Effect relationships difficult to establish in Pain Management • Thus, no gold standards exists – Variable treatment algorithm (chiropractor, PT, surgery, minimially invasive procedures, etc) – Wide geographic variability
  • 4. Purpose • To Improve quality of outcome-measures in a subjective arena – “Did this procedure help” – “Are we closer to diagnosing the source of pain?” – “What options exist for the cure?” • To reduce hindsight bias – Real-time inquiry of outcome vs 3-4 week follow-up – Quantifiable metrics
  • 5. Design SMS initiation with mobile web link – HIPAA Compliant • Initiated with text reminders without PHI • Linked to website with post-procedure inquiries & reminders – Patient Feedback • Inquire about procedure outcomes • Directed responses in real-time vs query pain score weeks later in follow-up – Automated Responses • Decision tree algorithms • Practice-defined questions & response; real-time customizability
  • 6. Usability • Procedure Rule Entry System add-on • Practice defines templates for – Questions – Timing posted – Responses & algorithm for follow- up questions
  • 7. Development Stage • Idea Complete • Algorithm Complete • Code Complete 02/09/13 • Integrate w/ Allscripts 02/23/13 • Testing phase 03/01/13
  • 8. Integration • Interface with Allscripts – Customizable within Allscripts Clinical Customization Screen • Data Domains – Local Fax Server – Central Web Domain Server with HTTPS – Local Allscripts SQL database & TxT-Rx SQL database housed on local server
  • 10. Market Plan • Geographic prevalence of Allscripts – >200 PRO-EHR sites in local region • Beta testing – Local geographic market – Small clinic (< 3 physicians, 1-2 specialty) – 10 free beta clients • Data collection & outcome evaluation on beta – Change in cancellations – Quality of data collected
  • 11. Market Plan • Price point: Allscripts Pro – $1500 for license & training (conducted online) – Maintenance: • Option 1: Ad-based revenue • Option 2: $200 per physician per year – Cost of hardware: • With Fujitsu fax server $400 • Without Fujitsu Fax server $4000 • Price point: Allscripts Enterprise – Pending outcome of Beta evaluation
  • 12. Advantages of System • Increases patient compliance & participation in care • Customizable – Practice determines use of data • Forward to insurance • Internal review of treatment protocols • Research • High-cost Alternatives: – Human interface (staff calls & record-keeping) – Follow-up visits (recall bias, poor quality data) • Accommodate changing medical market – Consumer desire for interactivity – Accountable Care Organizations & quality reporting