1. Social Media Strategy & Best
Practices Workshop
September 2012
Alan Rosenblatt, Ph.D.
AlanRosenblatt@gmail.com
@DrDigipol
1-703-282.7157

2. Anatomy of a Tweet
Latest #Jobs Report numbers likely wrong. Report has been right
only once in 30 yrs -by @Golfarb http://wapo.st/QkvYob
@TaraMSinclair #econ
• 3 ways to make a link in Twitter
– @mention
– #Hashtag
– URL
• 140 characters is enough
– 9-second soundbyte
– Syllogisms
– Links to more content
– Haikus

3. Anatomy of a Tweet (cont)

4. Anatomy of a Facebook post
• Compelling lead sentence
• Include a stand alone image or video
• End with a question or call to action

5. Anatomy of a Facebook post (URLs v Images)

6. Anatomy of a Facebook post (featured post)

7. Anatomy of a Pinterest post

8. Growing your Twitter audience
• Choose: Social strategy vs. Broadcast strategy
– Social: Follow & engage with your audience
• Follow
• Engage
• Recommend
• Repeat
– Broadcast: Not social, 1-way flow of information
• Exclusive content
• Trusted curation

9. Finding people to follow
• Directories
• Articles that recommend people to follow
• Keyword search
• Drilling down into Twitter lists and
followers/friends of relevant tweeters
• Follow/Unfollow tools (TweetSpinner.com)

10. Clean your list – Unfollow dead weight
• Twitter limits
– Until you have 2,000 followers, you can only follow
2,000
– Beyond that, you can follow 15% more than follow
you
• Purge followers to maintain room to grow
– People who don’t follow you back (unless they are
interesting)
– People who never retweet others
– People who SPAM, shills, etc.
• Tools: TheTwitCleaner.com, TweetSpinner.com

11. Measuring success
• Audience engagement
– Tweetreach.com
– Favstar.fm
– Twitter Analytics
– Facebook Insights
– Klout.com
– Twitalyzer.com
• Audience quality & size
– TwitterCounter.com
– Klout.com
• Driving web traffic
– Bit.ly

12. Other tools
• When to tweet: Tweriod.com
• Monitor & Engage: Tweetdeck, HootSuite,
TwitterFall.com
• Search: SocialMention.com, IceRocket.com
• Hashtags: TagDef.com, Hashtagify.com
• Find people: Listorious.com, Tweetbe.at,
WeFollow.com, Twiangulate.com

13. Social Media Strategy & Best
Practices Workshop
September 2012
Alan Rosenblatt, Ph.D.
AlanRosenblatt@gmail.com
@DrDigipol
1-703-282.7157