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Bridging the Sales and Marketing Divide

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dreamforce2006
dreamforce2006

The document summarizes a session on bridging the sales and marketing divide featuring speakers from various companies. It includes a relationship map for sales and marketing teams to map their collaboration on various metrics like lead generation, quality, distribution and website/collateral quality. It then provides details of the speakers and their companies and asks attendees to provide feedback on the session via text message.

EmpresarialesTecnología
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Bridging the Sales & Marketing Divide Steve Gershik, Eloqua Tom Kramer, Bella Pictures Debbie Qaqish, Knowlagent Rick Wootten, Sonicwall Track: Marketing Executives
Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation Eloqua Moderated By:
Map YOUR Sales/Marketing Relationship ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible ,[object Object],[object Object]
Sales & Marketing Relationship Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Outstanding Very Satisfactory Satisfactory Average Not Satisfactory Poor Horrible 1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 10 10 ,[object Object],[object Object]
Tom Kramer Co-Founder Debbie Qaqish Vice President of Marketing Rick Wootten Director of eBusiness Steve Gershik Director of Marketing Innovation www.eloqua.com Q&A
Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 198, #### For example, “ Session 123, 5555 ” Session ID: 198 Session ID # Scores for 4 categories SMS Voting powered by:

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