Building an Effective Community Strategy with On-Demand and Salesforce

Building an Effective Community Strategy with On-Demand and Salesforce Scott Hemmeter, Arrowpointe Corp. Mark Mangano, SalesforceWatch.com Joe Kleinschmidt, Leverage Software Track: Marketing Executives

Safe Harbor Statement ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Definition ,[object Object],[object Object],[object Object]

What Do These Companies Have In Common?

What Community Does for You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Scott Hemmeter President, Arrowpointe Corp. [email_address]

Perspectives on Salesforce.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do’s and Don’ts of Community Building ,[object Object],[object Object],[object Object],[object Object]

Set goals and take appropriate actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Participate in the community Demonstrate Expertise Learn new technologies Conduct Product Reviews Wish Lists

Start your own community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mark Mangano Blogger & Editor [email_address]

SalesforceWatch.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SalesforceWatch.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SalesforceWatch.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tips & Tricks Try the Google RSS Reader. It’s free, web-based, and easy to use. http:// www.google.com /reader

SalesforceWatch.com ,[object Object]

SalesforceWatch.com How are people tagging your website? How are people interacting with your brand?

SalesforceWatch.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joe Kleinschmidt Chief Technology Officer [email_address]

The Leverage Community Platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Community Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community On-Demand ,[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUESTION & ANSWER SESSION Mark Mangano Blogger & Editor Scott Hemmeter President, Arrowpointe Corp. Joe Kleinschmidt Chief Technology Officer

Session Feedback Let us know how we’re doing! ,[object Object],[object Object],[object Object],[object Object],[object Object],Save time! Use your cell phone or mobile device to send Feedback via SMS/Text Messaging! Send a message to 26335 In the message body: Session 203, #### For example, “ Session 123, 5555 ” Session ID: 203 Session ID # Scores for 4 categories SMS Voting powered by:

Building an Effective Community Strategy with On-Demand and Salesforce

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Building an Effective Community Strategy with On-Demand and Salesforce