6. Some
developments
affecting Publishing
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7. ‘Vexed future for
set texts’
‘Don't buy that textbook, download it free’
‘That book cost how much?
free textbooks - Flatworld, Free.Ed Net,
Maketextbooksaffordable, Connexions, Wikipedia
textbooks
free learning - rCampus, Nixty - Build your own course,
modular learning
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8. Google
Books
2M digitized books @ US$8
with the espresso book machine
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10. Open Course Ware
• Tailor-made to each individual
• Content free to use and reuse, created by institutions and individuals
• Flexible delivery
• Peer to peer learning
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12. Free online books resulted
in over 10% increase in
sales of same books
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13. ‘Radiohead made more from
In Rainbows than they did Hail
to the Thief, they let buyers
choose the price or download
for free. IT WORKED’
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14. People want content
that is
easily accessed,
rated and shared
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15. Clicked on link + page
asks for subscription =
close page + go to
another site.
Conclusion: Not good
business model Jemima Kiss
Guardian
Newspaper
Writer
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16. ‘I really feel like my
problem isn’t
piracy, it’s
obscurity’
NYT
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17. Successful
Publishing
companies are
Technology
Companies
Michael Nielsen - Is scientific publishing about to be disrupted
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18. Forget Gen Y
Gen X is making real
change and driving the
technology change
h"p://www.insocialmedia.com/profiles/blogs/demographic‐breakdown‐of Feb 2009
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32. Not only can fans talk to Marvel, but in
many cases they can talk to the editor, the
writer, or the artist
Ryan Penagos @marvel, Editor at Marvel
online
From the shortyreport.com
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33. Whether you’re a startup or an
established company, your
customers are probably on
Twitter
They’re going to complain and
praise your company and
products in a very public forum
How Your Company Can Build A Community on Twitter
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