Mobile Marketing Conference 2011
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deck I used at the conference in Manila
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Mobile Marketing Conference 2011
- 1. Trends, Yahoo! & Koprol 4 Biz Michael Smith Jr. Yahoo! - Director of Global Tech Initiatives smitty@yahoo-inc.com @dreampipe
- 2. Anyone?
- 4. Anyone?
- 5. Anyone?
- 6. IS THE PREMIER DIGITAL MEDIA COMPANY ...and we’re on a mission TO CREATE DEEPLY PERSONAL DIGITAL EXPERIENCES
- 7. The Innovation Economy The Extreme Future as proffered by James Canton, Ph.D. author of the exteme future I + C + D = P2
- 8. Innovation + Capitalism + Democracy = Prosperity & Peace
- 9. 2 Major Trends to Watch Communications: The creation of new ways to connect information, people, & financial transactions in REAL TIME. The software, games, programs and content. Peer-to-Peer Economy: Transactions between individuals or a group of individuals - not between corporations and individuals
- 12. AirBnB
- 13. OneFineStay
- 14. RelayRides
- 16. Powerful Mobile Computing We carry in our hands more computer power than my original Mac had Tablet computing is NOT a fad! The pre pay & post pay world are at odds with the true capabilities of smart phones Real-time is huge but data is costly
- 17. if life is so digital... WHY AREN’T OUR PUBLICATIONS?
- 18. OUR APPROACH TO CONNECTED DEVICES
- 19. OUR APPROACH TO CONNECTED DEVICES
- 20. THE GROWING PROBLEMFOR PUBLISHERS
- 21. introducing LIVESTAND IS A DIGITAL NEWSSTAND THAT OFFERS A WEALTH OF EVER-CHANGING CONTENT, CONTINUOUSLY PROGRAMMED BY A PERSON’S INTERESTS.
- 23. Geo-Spatial / Location Look at the world & what’s around you via space / proximity Discover people / things based on proximity not just social graph & search Communicate & collaborate & trade based on proximity The new space / time continuum
- 25. Social Facebook is the social graph but will it be the only? Is it the only way to do it? 1:few is seeing a resurgence. I want to share * with X,X,X right now. Diaspora got funded for a reason Privacy is an ongoing battle - identity protection & identity theft will be a big business Is social the new walled-garden?
- 26. What is Koprol? Conversations with people nearby. And so much more.
- 30. Brands have been using Koprol since its early days
- 33. What’s special about Koprol? Mobile Local Open & Viral Discovery Fun Community Consumers Fast Growing
- 34. Introducing KOPROL FOR BUSINESS
- 35. Features Create a Business Profile Claim Your Koprol Places Connect with Visitors
- 36. 1. Create a Business Profile Conversations with Followers Customize with photos & wallpaper Monitor statistics of your followers Multiple admins
- 37. 2. Claim Your Koprol Places Keep your details updated Customize with photos & wallpaper Monitor statistics of your visitors Claim multiple places
- 38. 3. Connect with Visitors Conversations with visitors Sticky posts Different posts for different places
- 39. Why KOPROL FOR BUSINESS? Viral - Conversation & Community Network of Consumers World-Class Local Support
- 40. Price: FREE Apply now at koprol.com/business
- 41. Summary Communications and peer to peer Mobility & location will be big Consumer trends will be forever altered when it comes to communications & consumption of media Watch Yahoo’s! tablet products for more Join Koprol!
Notas del editor
- Conversations nearby. And so much more. But it all started from conversations.
- Works on any phone
- Case studies. The crazy ways brands have been using koprol for a long time
- Its gonna change how you see your market and how you interact with customers
- Viral = open, discover by location, strong communityConsumers = consumerist topics, network of consumers, rich demography