1. @drewb
#CIPRsm
PR & location based social networks
August 2011 // Drew Benvie, Hotwire Group

2. The future of social media....
Is media
What is location based
social networking

3. The future of social media....
Is media
The future of location-based social media....
location-
Is social media
What is location based
social networking

4. The future of social media....
Is media
The future of location-based social media....
location-
Is social media
What is location based
social networking
Foursquare, Facebook Places....
Are the future

5. What is location based
social networking
Image courtesy of Foursquare

6. Image courtesy of Foursquare

7. How are brands being discussed?
Image courtesy of Foursquare

8. As a brand, either you’re a place
You add value to places
You are at places
What are brands currently doing

9. As a brand, either you’re a place
What are brands currently doing
Image courtesy of Foursquare

10. You add information to places
What are brands currently doing

11. Or you are at places
What are brands currently doing

12. Or you are at places
What are brands currently doing

13. Or you are at places
What are brands currently doing

14. You are at places
What are brands currently doing

15. You are at places
What are brands currently doing

16. You are at places
What are brands currently doing

17. Why do we do it?
Image courtesy of digdang.com

18. 1. Social networking
2. Earning rewards
3. Gamification
Why do we do it?

19. The stream Explore
How does it work?

20. Places Specials
How does it work?

21. Places Specials
And Lists!

22. 1. Claim a venue
2. Programme specials
3. Add to the community
http://bit.ly/4sqhelpuk
And Lists!

23. 1. Claim a venue
2. Programme specials
3. Add to the community
http://bit.ly/4sqhelpuk
How to do it as a brand

24. How does it work?

25. Deals

26. The opportunities for brands
Ways to engage the consumer
Ways to draw in passers-by
passers-
Engage and cut through the noise

27. Blog Content Funnel

28. Coca Cola: Recycling King
10,000 recycling bins on Facebook Places
http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up-
on-facebook-places

29. McDonalds: Foursquare vouchers
33% increase in footfall in one day
http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-
facebook-2010-9

30. Dose Espresso: Rewards
Free coffee for mayors on Foursquare
http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html

31. Badges: the game in Foursquare
“Starbucks recently announced
a relationship with Foursquare,
which enables us to engage
with our customers in unique
ways by breaking down barriers
of digital and physical worlds.
Foursquare is another way for
Starbucks to take the pulse of
the experience in physical
stores in real time and hear
feedback from our customers.”
Courtesy of Mashable

32. Future trends?

33. Automatic check ins
Connection to your wallet
Connection to your points
Future trends?

34. Thank you
Cartoons courtesy of Hugh Macleod
drew.benvie@hotwirepr.com
0207 608 4660
www.hotwirepr.com
@drewb