Get a Job: The Guide to Personal Branding
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Chad Bryant and I speak to younger college students about the ins and outs of online networking, making connections and polishing your personal brand to increase career opportunities.
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Get a Job: The Guide to Personal Branding
- 1. “GET A JOB!” The Guide to Personal Branding
- 3. WHO WE ARE Drew Hawkins Chad Bryant Social Engagement Manager Social Engagement Coordinator @drewhawkins @chadATL
- 4. QuickTime™ and a Sorenson Video 3 decompressor are needed to see this picture.
- 5. AGENDA • How to Become a Student of Your Industry • Why Internships? • How to Optimize Your Personal Brand • Keys for Successful Networking
- 6. BEING A STUDENT OF A BRAND
- 7. INTERNSHIPS • Internships help you learn more from the inside • Open doors to more job opportunities, even if they aren’t at the company you’re interning at
- 10. YOUR HUB
- 11. SHOW WHAT YOU KNOW
- 13. “People just use LinkedIn to find jobs. It’s just an online resume.”
- 14. “People just use LinkedIn to find jobs. It’s just an online resume.”
- 17. PERSONAL SEO
- 18. GROUPS
- 19. LINKEDIN ANSWERS
- 20. RECOMMENDATIONS
- 22. COMPANY PAGES
- 24. JOB POSTINGS
- 25. LINKEDIN TODAY
- 29. OPTIMIZE
- 31. STALK YOUR DREAM JOB
- 32. TWITTER PITFALLS TO AVOID #facepalm #wompwomp
- 33. AUTO PILOT
- 35. CHRYSLER
- 36. FACEBOOK
- 37. PRIVACY SETTINGS
- 41. RESEARCH: WHO WILL BE THERE?
- 42. ENGAGE.
- 43. FOLLOW UP ONLINE
- 44. WHY IS ALL OF THIS IMPORTANT?
- 45. IT’S NOT ALWAYS WHAT YOU KNOW, IT’S WHO YOU KNOW
Notas del editor
- Chad
- -Chad intro yo
- Chad/Drew
- Drew leads in reel
- -Drew
- -Chad - Follow publications like AdAge, industry thought leaders who help form opinions in the space -Be in tune with what is happening in your desired industry -Keep tabs of brands that you like. See what brands are doing inside of the social space -Feel free to critique brand practices...how would you do it better?
- -Drew -It’s very hard to get an entry level job without some sort of real-world experience -Sometimes interning at one place doesn’t mean you’ll get a job there...but maybe open the door to something new elsewhere. -Ad/marketing industry is somewhat incestuous. Everybody knows everyone. Connections made via an internship could lead into an introduction to another gig -Pimp out Engauge internship -You better get one -ATL is tight knit, if you mess up at one internship, it could hurt you long term
- -Segue and intro personal branding
- Drew asks: -open the floor for discussion on what makes a brand Chad asks: -then ask how an individual could transform themselves into a brand
- Chad -Where everything you do lives -Could be something as easy as an About.me page here. Also could be a blog or personal website (recommended)
- Chad intro -As you study and analyze brands, form your own opinions and show them off somewhere -Being able to show a potential employer that you are a diligent student of the industry Drew speaks to his story -Could attract a potential employer without one realizing it (Drew’s Story)
- Drew -Everything you do on social is the connective tissue for your personal brand -Should point back and be connected back to your hub
- -Chad
- -Chad
- -Chad
- Chad intro
- Drew’s -Many job recruiters start at LinkedIn to fill positions -Optimize your profile to have keywords to match up with the job role you desire to be in
- Chad -Get connected with professionals that share similar interests -learn -share insight -->you’re never too young to have your own valid opinion -avoid self promotion. let your insights do the talking for you
- -Drew talks about this or else.
- -Chad
- Chad intro
- Drew -Research company before going into the interview. -See who works there -Where do former employees go -See the competition and related companies. Compare on the fly
- Chad
- Chad
- Drew -Read up on content shared by your networks -If you are connecting with prospect employers on LinkedIn, you’ll want to be caught up on what content that they find interesting and be able to speak to it
- Drew
- Drew - teach you how to avoid the fail whale
- Chad -very hard to “interrupt” on Twitter -don’t auto-feed tweets -nobody wants to talk to a robot
- Chad -What types of tweets are resonating with your followers? -Find a niche of expertise but stretch yourself on topics -Use free tools to optimize content and personal reach (crowdbooster, hootsuite, bufferapp)
- Drew -nobody wants to talk to a robot; don’t only share industry articles. Share some about yourself too -recruiters don’t hire just talent, hire based on personality and culture as well. Show your personality on Twitter -Chad to speak to recommendations of his based on personality -Engauge hiring practice on culture
- Drew -Where do you want to work? Which employees are active on Twitter? Chad -Chad speaks to stalking
- Chad
- Chad -RSS to Twitter feeds -Hitting the tweet button right after you read something....scarcity adds value -Buffer app good for sharing content sparingly
- Chad -Shows a part of your personality that could turn off recruiters -Negative tweets about a brand could hurt you...what if you end up pitching them one day? Drew -Share DK’s story anonymously -If you share passive aggressive tweets, it can overlap into your career work. Like the next slide.
- Drew -If you’re a community manager, watch where you tweet -Avoiding angry tweets entirely can help you avoid crappy situations such as this -Hide your Twitter application in your phone...make it very hard to get to
- -Drew throws an alley oop to Chad
- Chad slams it in FTW -Watch what you share and how you share it -Employers may not be asking for passwords....but they will check on your profile -Loops back to people don’t just hire talent but culture, personality and character as well
- Chad -Based off this, what can you tell about Chad that you didn’t know about him yet
- Drew -Same rules apply as on Twitter -Don’t be a dick.
- Drew -You’ve spent all this time building up an online persona, it’s now time to let it come to life....in real life -Also a first impression starting ground. Meet people here that will eventually look you up later and see that you’re legitmate and authentic
- Chad -Is there someone you want to meet from a certain company? -Who else is there? What conversation starters can you have in your arsenal before you even arrive. -What kind of event is it? How should you dress, bring with you etc?
- Chad -Even if you are looking for a certain group at an event, stay engaged with who you’re talking to. You don’t know who that person knows or who they might be Drew -Drew’s Edelman story
- Drew -When you collect business cards, do a little online stalking -Send follow up emails, tweets etc -Connect on LinkedIn by sending a personal message, not the “I’d like to connect with you on LI” generic ones
- Chad
- All together now.