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Festival As Lab OpenLivingLabs, Amsterdam, 2 September 2014 
Drew Hemment 
CEO & Founder, FutureEverything 
Dundee Fellow & Reader, University of Dundee
FutureEverything Est. 1995 
FutureEverything is an innovation agency, that presents city 
data services, design for science, innovation events, advice and 
training, art commissions, and experiences and demonstration. 
It's festival is both a cultural event and research vehicle, for 
experimentation in methods and mechanisms for research and 
knowledge exchange around the emergence of a digital culture.
The Festival 
Overview
The FutureEverything Festival 
A global festival of ideas, art, invention
The FutureEverything Festival 
A global festival of ideas, art, invention
The FutureEverything Festival 
A global festival of ideas, art, invention
The annual festival 
4 days / 200 artists and speakers / 80 events / 20 venues. 
Festival 2013 
Festival 2010 
Festival 2012 
Festival 2009 
Festival 2011 
Festival 2008
Labs 
Year-round labs with city, culture, science and industry partners. 
Smart Citizens 
(2013) 
Urban Interface 
(2009-10) 
Digital Public 
Space (2011-13) 
Globally Connected 
Events (2009-10) 
The Data Dimension 
(2010-2012) 
Social Networking 
Unplugged (2008)
Festival As Lab - living lab
Academic Interface 
Internationally leading in the Research Excellence Framework
www.theguardian.com/travel/2012/feb/17/top-10-ideas-festivals
FutureEverything 
Wider Programme
FuIntunorveaEtiovne Argyetnhciyng 
Established 1995
FuIntunorveaEtiovne Argyetnhciyng 
Data Synchronisation Programme 
Linking public sector data: release open 
data and unlock its potential; challenge 
the data community to innovate 
City Data Services
FuIntunorveaEtiovne Argyetnhciyng 
ArtsAPI 
Insight and value 
through data analysis 
Data Insight
FuIntunorveaEtiovne Argyetnhciyng 
Smart Citizen Manchester 
(SMARTMCR) - Crowd sensing 
platform: measuring air quality 
Citizen Engagement
FuIntunorveaEtiovne Argyetnhciyng 
emoto - London 2012 data visualisation 
Visualising audience response in real time 
Art Commissions
FuIntunorveaEtiovne Argyetnhciyng 
Climate Services 
Design for science - data 
visualisation, UX design, etc 
Design For Science
FuIntunorveaEtiovne Argyetnhciyng 
ODI Manchester 
Open data advocacy 
Open Data Advocacy
FuIntunorveaEtiovne Argyetnhciyng 
Smart Citizens 
eds Hemment, Townsend 
Publications
Festival As Lab 
Emergence of method
Living Labs – 'in the wild' 
“Somewhere, something incredible 
is waiting to be known.” 
Carl Sagan (Astronomer, 
Writer, Scientist)
Festival As Lab 
Art and participatory design methods combined with public trials.
Experiences and Demonstration 
City wide participatory experiences.
Prototyping the near future 
Use of art and design prototypes to read and design the 
future. Combining scenarios and ethnography, with 
methods such as 'Wizard of Oz'.
Art as mode of enquiry 
Art enables questions, tacit knowledge and the otherwise 
inexpressible to be externalised and given tangible form.
Social Infrastructure 
Research experiments with social infrastructure that endures. 
DataGM
Curating Innovation 
Putting into play of new patterned networks or 
assemblages of people, ideas, things and actions.
Festival As Lab 
Cities become laboratories for new 
ways of living, playing, governing, new 
forms of citizenship.
Publishing and sharing methods, mechanisms 
futureeverything.wikispaces.com
The Carnivalesque 
How can a festival become 
an innovation agency, and 
an innovation agency 
become a festival?
Carnivalesque 
A temporary space and moment, 
using humour and chaos to subvert 
social norms and liberate new ideas.
Festival As Lab 
A temporary space and moment, 
using co-design and play to disrupt 
norms and liberate new ideas.
Festival As Lab 
Projects
OurTravel 
Festival Navigator 'Field Trial'
Chattr 
Reverse 'Wizard of OZ'
@Chattrleaks 
"This is like kissing whilst being watched."
City Fictions 
'Design Fiction' In The Wild
Digital Public Space
The Space
Blast Theory - I'd Hide You
FutureEverything Innovation Challenge Winner 2013
Environment 2.0 
Leonardo Special Section 
(and Prototype Artworks, 
Curated Exhibition)
Art Prototypes, Exhibition, Conference 
13-16 May 2009, Manchester UK
Project Development Workshop 
24-25 March 2009, Lancaster University
Climate Bubbles: 
Manchester 
Help build a climate 
model of Manchester 
by blowing bubbles! 
Play & Upload 
Take measurements by playing our two bubble games, 
then upload your results to our website to build a live 
map of wind patterns in Manchester. 
Turn over for full instructions 
Perfect Timing 
We need lots of measurements on the same 
day. The day will be announced online from 
May 10th and confirmed 24 hours before, so 
please check: 
www.futuresonic.com/bubbles 
Both bubble games are intended to be played 
outside throughout Manchester. 
While playing the games please ensure that you 
think about your own safety and that of others. 
While chasing bubbles make sure that you do not 
run across roads or trespass onto other’s 
property. Do not drink the bubble liquid. 
Ensure that an adult is present at all times. 
Two playful, participatory bubble 
games which enable people 
across the city of Manchester to 
map air flow and the urban climate, 
devised by Futuresonic and the Met Office. 
Lorem ipsum dolor sit amet, consectetur 
adipiscing elit. Vivamus at elit eu urna mollis mattis. 
Pellentesque eu arcu massa, sed vehicula sapien. 
Nulla nec velit vel mi ornare pulvinar et eget est. Sed 
non diam sit amet metus rhoncus eleifend. 
BE PROUD. 
LOVE MANCHESTER.
1 Start location 
Choose somewhere easy to pinpoint on an online 
map, like the entrance to a park or just outside 
your house, somewhere it is safe to run around. 
Also record what time you start the chase. 
The Bubble Race 
1 Start location 
Choose a start location. If you just completed a 
Bubble Run start right there! 
Remember to record the time of day you 
start the race. 
Note the location and time here... Note the location and time here... 
2 Blow a bubble, Chase it, Repeat 
Chase a single bubble until it pops, lands or floats 
somewhere you cannot follow. Blow another bubble 
from the finishing point. Repeat 5-10 times. 
Be very careful not to run into a road or garden 
3 End location 
After 5-10 bubbles, record the final place you 
end up, so you can later pinpoint it online. 
Upload your results 
2 Set the finish line 
Mark a 10 metre distance (10 large adult steps) from 
your start location in the direction of the wind. 
x10 10 Metres 
3 Time a bubble 
Use a stopwatch (or a mobile 
phone) to time how long it takes 
for a single bubble to reach the 
finish line. Try it with a friend. 
Note the end location here... Write the race time here... 
Urban Festival of Art, Music and Ideas 
Climate Bubbles: 
Manchester 
The Bubble Chase 
www.futuresonic.com/bubbledata 
Two playful, participatory bubble games which 
enable people across the city of Manchester to 
map air flow and the urban climate, devised by 
Futuresonic and the Met Office. 
Upload your results to our website to help the 
Met Office build a model of Manchester’s Urban 
Heat Island. 
Perfect Timing 
We need lots of measurements on the same 
day. The day will be announced online from 
May 10th and confirmed 24 hours before, so 
please check: 
www.futuresonic.com/bubbles 
Both bubble games are intended to be played outside 
throughout Manchester. 
While playing the games please ensure that you think 
about your own safety and that of others. While 
chasing bubbles make sure that you do not run across 
roads or trespass onto other’s property. Do not drink 
the bubble liquid. 
Ensure that an adult is present at all times. 
BE PROUD. 
LOVE MANCHESTER.
Project Website
Bubble Blowing Kits 
Distributed City Wide (Or Make Your Own)
Bubble Blowing Games In Manchester
Project Website
“HOW FAR WILL WE ACCEPT 
PRIVATE CONVERSATIONS BEING 
CAPTURED AND SHARED ONLINE?”
“WHAT ARE THE IMPLICIT 
RULES FOR EXCHANGES IN 
THESE NEW SPACES, AND 
HOW DO VISITORS 
NEGOTIATE THESE?”
Consent Chat Transcribe Publish 
chattr.cc @chattrleaks
RESEARCH METHODS
REFLECTIONS 
• Implications of technology 
• Experience of the project 
• Trade offs 
• Reputation of their pseudonym
BEHAVIOUR CHANGES 
• Self censorship 
• Gaming the system 
• Deliberately controversial 
• Talking to the machine
“This is like kissing 
whilst being watched... 
after a while you don't 
think about it anymore.”
Festival As Lab 
Key Characteristics
Why Festivals? 
• Involve large numbers of people taking part in 
experimental, playful activity. 
• Participatory spaces that nurture play, risk and 
community creation. 
• Enable the free circulation of people and ideas, 
connecting people at different levels, from grass 
roots to government and business leaders.
Festival As Lab Characteristics 
Festivals as agile RND environments for real-world 
rapid prototyping, open innovation and user-led 
design. 
• Experts and passionate amateurs coming 
together to imagine and experience the future. 
• City as playspace - People and businesses play 
and experiment with the infrastructure of a city. 
• These experiments devise and test innovations, 
and generate visibility and engagement.
Festival As Lab Differentiation 
FestivalAsLab LivingLab 
pop-up, 
light touch 
embedded, 
longitudinal 
staged, 
extraordinary 
real world, 
ordinary 
wide 
engagement 
deep 
engagement
Discussion 
Different rule and 
permission spaces 
Art / research / commercial. 
Public space / private space.
Call To Action 
FutureEverything 2015 
25-28 February 2015 
drew@futureeverything.org

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FESTIVAL OF IDEAS

  • 1. Festival As Lab OpenLivingLabs, Amsterdam, 2 September 2014 Drew Hemment CEO & Founder, FutureEverything Dundee Fellow & Reader, University of Dundee
  • 2. FutureEverything Est. 1995 FutureEverything is an innovation agency, that presents city data services, design for science, innovation events, advice and training, art commissions, and experiences and demonstration. It's festival is both a cultural event and research vehicle, for experimentation in methods and mechanisms for research and knowledge exchange around the emergence of a digital culture.
  • 4. The FutureEverything Festival A global festival of ideas, art, invention
  • 5. The FutureEverything Festival A global festival of ideas, art, invention
  • 6. The FutureEverything Festival A global festival of ideas, art, invention
  • 7. The annual festival 4 days / 200 artists and speakers / 80 events / 20 venues. Festival 2013 Festival 2010 Festival 2012 Festival 2009 Festival 2011 Festival 2008
  • 8. Labs Year-round labs with city, culture, science and industry partners. Smart Citizens (2013) Urban Interface (2009-10) Digital Public Space (2011-13) Globally Connected Events (2009-10) The Data Dimension (2010-2012) Social Networking Unplugged (2008)
  • 9. Festival As Lab - living lab
  • 10. Academic Interface Internationally leading in the Research Excellence Framework
  • 14. FuIntunorveaEtiovne Argyetnhciyng Data Synchronisation Programme Linking public sector data: release open data and unlock its potential; challenge the data community to innovate City Data Services
  • 15. FuIntunorveaEtiovne Argyetnhciyng ArtsAPI Insight and value through data analysis Data Insight
  • 16. FuIntunorveaEtiovne Argyetnhciyng Smart Citizen Manchester (SMARTMCR) - Crowd sensing platform: measuring air quality Citizen Engagement
  • 17. FuIntunorveaEtiovne Argyetnhciyng emoto - London 2012 data visualisation Visualising audience response in real time Art Commissions
  • 18. FuIntunorveaEtiovne Argyetnhciyng Climate Services Design for science - data visualisation, UX design, etc Design For Science
  • 19. FuIntunorveaEtiovne Argyetnhciyng ODI Manchester Open data advocacy Open Data Advocacy
  • 20. FuIntunorveaEtiovne Argyetnhciyng Smart Citizens eds Hemment, Townsend Publications
  • 21. Festival As Lab Emergence of method
  • 22. Living Labs – 'in the wild' “Somewhere, something incredible is waiting to be known.” Carl Sagan (Astronomer, Writer, Scientist)
  • 23. Festival As Lab Art and participatory design methods combined with public trials.
  • 24. Experiences and Demonstration City wide participatory experiences.
  • 25. Prototyping the near future Use of art and design prototypes to read and design the future. Combining scenarios and ethnography, with methods such as 'Wizard of Oz'.
  • 26. Art as mode of enquiry Art enables questions, tacit knowledge and the otherwise inexpressible to be externalised and given tangible form.
  • 27. Social Infrastructure Research experiments with social infrastructure that endures. DataGM
  • 28. Curating Innovation Putting into play of new patterned networks or assemblages of people, ideas, things and actions.
  • 29. Festival As Lab Cities become laboratories for new ways of living, playing, governing, new forms of citizenship.
  • 30. Publishing and sharing methods, mechanisms futureeverything.wikispaces.com
  • 31.
  • 32. The Carnivalesque How can a festival become an innovation agency, and an innovation agency become a festival?
  • 33. Carnivalesque A temporary space and moment, using humour and chaos to subvert social norms and liberate new ideas.
  • 34. Festival As Lab A temporary space and moment, using co-design and play to disrupt norms and liberate new ideas.
  • 35. Festival As Lab Projects
  • 38. @Chattrleaks "This is like kissing whilst being watched."
  • 39. City Fictions 'Design Fiction' In The Wild
  • 42. Blast Theory - I'd Hide You
  • 44. Environment 2.0 Leonardo Special Section (and Prototype Artworks, Curated Exhibition)
  • 45.
  • 46. Art Prototypes, Exhibition, Conference 13-16 May 2009, Manchester UK
  • 47. Project Development Workshop 24-25 March 2009, Lancaster University
  • 48. Climate Bubbles: Manchester Help build a climate model of Manchester by blowing bubbles! Play & Upload Take measurements by playing our two bubble games, then upload your results to our website to build a live map of wind patterns in Manchester. Turn over for full instructions Perfect Timing We need lots of measurements on the same day. The day will be announced online from May 10th and confirmed 24 hours before, so please check: www.futuresonic.com/bubbles Both bubble games are intended to be played outside throughout Manchester. While playing the games please ensure that you think about your own safety and that of others. While chasing bubbles make sure that you do not run across roads or trespass onto other’s property. Do not drink the bubble liquid. Ensure that an adult is present at all times. Two playful, participatory bubble games which enable people across the city of Manchester to map air flow and the urban climate, devised by Futuresonic and the Met Office. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus at elit eu urna mollis mattis. Pellentesque eu arcu massa, sed vehicula sapien. Nulla nec velit vel mi ornare pulvinar et eget est. Sed non diam sit amet metus rhoncus eleifend. BE PROUD. LOVE MANCHESTER.
  • 49. 1 Start location Choose somewhere easy to pinpoint on an online map, like the entrance to a park or just outside your house, somewhere it is safe to run around. Also record what time you start the chase. The Bubble Race 1 Start location Choose a start location. If you just completed a Bubble Run start right there! Remember to record the time of day you start the race. Note the location and time here... Note the location and time here... 2 Blow a bubble, Chase it, Repeat Chase a single bubble until it pops, lands or floats somewhere you cannot follow. Blow another bubble from the finishing point. Repeat 5-10 times. Be very careful not to run into a road or garden 3 End location After 5-10 bubbles, record the final place you end up, so you can later pinpoint it online. Upload your results 2 Set the finish line Mark a 10 metre distance (10 large adult steps) from your start location in the direction of the wind. x10 10 Metres 3 Time a bubble Use a stopwatch (or a mobile phone) to time how long it takes for a single bubble to reach the finish line. Try it with a friend. Note the end location here... Write the race time here... Urban Festival of Art, Music and Ideas Climate Bubbles: Manchester The Bubble Chase www.futuresonic.com/bubbledata Two playful, participatory bubble games which enable people across the city of Manchester to map air flow and the urban climate, devised by Futuresonic and the Met Office. Upload your results to our website to help the Met Office build a model of Manchester’s Urban Heat Island. Perfect Timing We need lots of measurements on the same day. The day will be announced online from May 10th and confirmed 24 hours before, so please check: www.futuresonic.com/bubbles Both bubble games are intended to be played outside throughout Manchester. While playing the games please ensure that you think about your own safety and that of others. While chasing bubbles make sure that you do not run across roads or trespass onto other’s property. Do not drink the bubble liquid. Ensure that an adult is present at all times. BE PROUD. LOVE MANCHESTER.
  • 51. Bubble Blowing Kits Distributed City Wide (Or Make Your Own)
  • 52. Bubble Blowing Games In Manchester
  • 54.
  • 55.
  • 56. “HOW FAR WILL WE ACCEPT PRIVATE CONVERSATIONS BEING CAPTURED AND SHARED ONLINE?”
  • 57. “WHAT ARE THE IMPLICIT RULES FOR EXCHANGES IN THESE NEW SPACES, AND HOW DO VISITORS NEGOTIATE THESE?”
  • 58.
  • 59.
  • 60.
  • 61.
  • 62. Consent Chat Transcribe Publish chattr.cc @chattrleaks
  • 63.
  • 64.
  • 66.
  • 67.
  • 68.
  • 69. REFLECTIONS • Implications of technology • Experience of the project • Trade offs • Reputation of their pseudonym
  • 70. BEHAVIOUR CHANGES • Self censorship • Gaming the system • Deliberately controversial • Talking to the machine
  • 71. “This is like kissing whilst being watched... after a while you don't think about it anymore.”
  • 72. Festival As Lab Key Characteristics
  • 73. Why Festivals? • Involve large numbers of people taking part in experimental, playful activity. • Participatory spaces that nurture play, risk and community creation. • Enable the free circulation of people and ideas, connecting people at different levels, from grass roots to government and business leaders.
  • 74. Festival As Lab Characteristics Festivals as agile RND environments for real-world rapid prototyping, open innovation and user-led design. • Experts and passionate amateurs coming together to imagine and experience the future. • City as playspace - People and businesses play and experiment with the infrastructure of a city. • These experiments devise and test innovations, and generate visibility and engagement.
  • 75. Festival As Lab Differentiation FestivalAsLab LivingLab pop-up, light touch embedded, longitudinal staged, extraordinary real world, ordinary wide engagement deep engagement
  • 76. Discussion Different rule and permission spaces Art / research / commercial. Public space / private space.
  • 77. Call To Action FutureEverything 2015 25-28 February 2015 drew@futureeverything.org